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Category Archives:  Attention economy

THE BEADY EYE SAY’S . THE ADVERTISING INDUSTRY MUST BE BROUGHT TO HEAL WITH NEW LAWS TO REDUCE CONSUMPTION.

25 Tuesday Apr 2023

Posted by bobdillon33@gmail.com in #whatif.com, 2023 the year of disconnection., Advertising, Advertising industry,  Attention economy, Capitalism, CO2 emissions, Cry for help., Desensitization., Environment, How to do it., Human values., Modern day life., Profiteering., State of the world, Sustaniability, Telling the truth., The common good., The Obvious., The pursuit of profit., The world to day., Unanswered Questions., Universal values., VALUES, What is shaping our world., Where's the Global Outrage.

≈ Comments Off on THE BEADY EYE SAY’S . THE ADVERTISING INDUSTRY MUST BE BROUGHT TO HEAL WITH NEW LAWS TO REDUCE CONSUMPTION.

( Seven minute read)

It is crystal clear that consumption is a major donator to the problems of both the environment and all of us are now facing. There is consistent evidence that exposure to marketing for unhealthy commodities – for example advertising for alcohol or food and drinks high in fat, salt, or sugar – is associated with consumption, including among children and young people.

To confront the climate emergency, the amount we consume needs to drop dramatically. Yet every day we’re told by the advertising industry to consume more.

The purpose of advertising is to boost revenue, gain an advantage over competitors, and build brand awareness, so it latch on to what ever is topical – Climate change – Energy – Sustainability – Cost of living etc.

Now with technology it has billion-dollar persuasion machines, promoting not quality of life but rather quantity of stuff.

It’s woven into our personal communications whenever we use social media platforms. In public spaces, where we have little choice over where we look, adverts are invasive, appearing without our consent, with the trend towards digital billboards only exposes us ever more.

Its so prevalent as to be invisible but with an effect no less insidious than air pollution.

We all have a role to play — from making sustainable choices to help safeguard the ocean and our environment, to urging world and business leaders to take the urgent, widespread, and ambitious action needed to tackle climate change and protect the planet.

———

This is an industry capable of quickly shifting global public opinion, with the power to change hearts, minds and behaviour resulting in action, potentially on a global scale and also with profound and rapid effect.

It must be made to take responsibility for consumption, instead of continuing to drive the high carbon lifestyles and hyper-consumption that is killing us.

If we were to introduce new laws restricting marketing agencies from taking work from clients who aren’t actively reducing their own contributions to climate change, earning money from high carbon clients, the sort of companies from whom the investment community is increasingly divesting; promoting unnecessary and over-consumption, these companies  would eventually be forced to match their green advertising slogans with real green investment.

The questions for the advertising industry would become what are our obligations to tackle climate change i.e. how might we have contributed to climate change and how do we stop doing so, and what are our opportunities i.e. where can we make a positive contribution to the issue?

What other than laws will forced  it to rethink their strategies so the industry will go through a transition period, to discover a purpose beyond profit?

In fact, many would argue that the move to “doing well by doing good” will only become truly mainstream when the corporate social responsibility agenda and the growth agenda become one and the same.

There is no reason that governments could not introduce restricted areas and venues where the advertising of consumption is not allowed.

Buses covered in advertising at London's Piccadilly CircusA billboard advert in Manchester

For example:  Sporting events, Natural Reserves/ Public Park’s, Billboards and bus stops, Out door digital advertising.

We could stop television programming being sponsored by consumption  – Eat now.

Of course in a free society, businesses have the right to advertise their wares, and individual citizens are not the helpless brainless automatons that advertising industry’s considers them to be.

All advertising plays a crucial role in brand competition, drives product innovation, and fuels economic growth but would we not rather see community ads and art than have multi-billion companies putting logos and images everywhere?

If they are allowed to get the message out, the public has a right to reply to those ads.

We don’t want our city’s children bombarded with animated advertising on TV screens in the street.

Critically, the more that people prioritise materialistic values and goals, the less they embrace positive attitudes towards the environment – and the more likely they are to behave in damaging ways. If you think this is a fanciful aim, then you might need to think again with the state the world is in.

We’re in a place where major behaviour change is required.

To question the legitimacy of corporate outdoor adverting and draw attention to the impact they can have on social issues, mental health, wellbeing, the climate, and the communication of public space where governments are too inert/broke/ill-intentioned/in thrall to vested interests to take effective action.

Business leaders must increasingly look beyond short-term profitability to address the pressing need to reduce emissions.

——

.The advertising industry is in a very different place to where it was a year ago.

Where, how, and when you advertise will constantly change with the times. That’s one thing we can count on.

Culture has always defined marketing and brand marketers have a lot of power to dictate.

The rise of the internet, computers, and mobile devices only provided more platforms for video ads to appear. It’s probably still going to be one of the most important advertising trends in the next 5 years.

We have our hands on the levers of behaviour change, but in an era in which attention is often only ever partial, puncturing the collective consumer inertia with a complex message is no easy feat.

We spend every day thinking of ways to change people’s behaviours,

These skills are the ones needed more than ever by the world to halt the human causes of climate change.

——–

Advertising has always evolved with the technology at hand. This includes tracking of clicked links, customer behaviour, purchase history, survey responses, and more.

Marketers can then use that information to create custom messages or content that’ll match the target audiences’ interests.

Finding out which people to show a particular ad to and the right time to show them is crucial in the world of smartphones

Next step, profit.

——-

In a cut-throat and viciously competitive market, pioneering new technology can have a major impact on the effectiveness of advertising campaigns.

Another big use of mobile advertising is through games.

A lot of mobile games are created with the format of being able to purchase resources with real-world money.

This means that ads will now be geared towards targeting real people through emails and other registered user data. With more information available, marketers can provide customers with a better offer that’ll most likely translate into sales.

Social advertising is the use of Facebook, LinkedIn, Instagram, Twitter, and other social media platforms for advertising potentials.

The format itself is undergoing rapid transformation because most people watch for content and not for production quality.

Data collection and cookies naturally have poor public perception, often being viewed as encroaching on private information and stealing data, with ads following consumers around the internet.

Now, these apps aren’t just for sending messages and emoji cause it’s also a place to find advertisements relevant to users.

As the climate crisis bites

————

We need new metrics and measurement tools – and new bonus and remuneration systems to underpin our value systems, not just legislation against high-carbon advertising, focusing on fossil fuel companies, petrol- and diesel-engine cars and aviation.

Because, marketing has been transformed by digital speed, relevance and reach of advertising campaigns.

Because, overconsumption in general, encouraged by advertising, has a climate and ecological impact.

Because, programmatic advertising uses AI to automatically buy ads that can target audiences more specifically. ( Programmatic advertising is a combination of big data processing, technical skills, and automation.)

Because, advertising works by getting under your radar, introducing new ideas without bothering your conscious mind.

Because, contextual advertising is a form of targeted advertising where site content and keywords are analyzed in real time to determine their suitability for a brand’s message.

Because, children are now at the mercy of so-called “surveillance advertising”. It is estimated that by the time a child turns 13, ad-tech firms would have gathered 72m data points on them. The more data collected from an early age, the easier it is for advertisers to turn young children into consumer targets.


A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing

We know that advertising is a key engine of the economy. There are visual images and marketing messages that have insinuated themselves into the nervous systems of humans.

There’s a long way to go and a lot to be done. The ad business, with strategy tools and processes that were for the most part developed in the 60s to accommodate the advent of commercial TV, is a lot closer to where it started the journey than where it needs to get to.

Let’s create a movement and band together to save the planet in a non-branded or political way.

New checks and balances need to accommodate the natural concerns of councils and residents around climate, air pollution, environmental light pollution, the “attention economy”, mental health and the dominance of non-consensual adverts in public spaces.

I’m sure most advertisers and agencies would rather work on solving this global crisis, and if we can use just 5% of the industry’s time toward this initiative.

It isn’t clickbait that is needed but a genuine concern for the fate of the planet or a cynical hunch that doing the right thing will drive growth and profit – if the improved behaviour is real.

I believe that would lead to greater satisfaction, retention and more.

Break the Silence and comment.

All human comments appreciated. All like clicks and abuse chucked in the bin.

Contact; bobdillon33@gmail.com

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THE BEADY EYE ASKS. WHAT IN TODAYS WORLD IS THE VALUE OF A HUMAN LIFE?

23 Tuesday Aug 2022

Posted by bobdillon33@gmail.com in 2022: The year we need to change., Algorithms.,  Attention economy, Capitalism, Civilization., Dehumanization., Fourth Industrial Revolution., Human Collective Stupidity., Human Exploration., Inequality, Life., Modern day life., Modern day Slavery, Money in Politics., Our Common Values., Profiteering., State of the world, Technology v Humanity, Telling the truth., The common good., The Obvious., The state of the World., The world to day., THE WORLD YOU LIVE IN., Unanswered Questions., Universal values., VALUES, What is shaping our world., What Needs to change in the World, World Economy.

≈ Comments Off on THE BEADY EYE ASKS. WHAT IN TODAYS WORLD IS THE VALUE OF A HUMAN LIFE?

Tags

Algorithms., Capitalism and Greed, Distribution of wealth, The Future of Mankind, Visions of the future.

( Five minute read)

A profoundly ethical issue.

“What makes a life worth living?” “What is a life worth? ” are both questions that nobody can answer and should perhaps remain unanswered.

These questions once came pre-answered—by culture, by religion, by tradition—but these days, because of capitalism we each have to ask and answer for ourselves, with an answer not in poetic words or any words but an answer in pounds and pence or dollars and cents.

The “real question today is not when human life begins, but, what is the value of human life?”

The task of valuing life has many competing truths with no simple answer.

“Price tags are being continuously placed on our lives. If we care about equity, we need to ensure that the science behind these estimates is not oversold and that fairness is always a consideration when cost-benefit analysis is performed.”

Howard Steven Friedman

Valuing some lives more than others seems logical and natural to many of us.

We value human life in a way that assumes we possess a sacred something.

Aristotle concluded that we should value human life, due to our inherent capacity for reason.

So what reasons can we give for calling human life valuable?

The question’s complexity resides in the fact that how we arrive at a price tag on human life says a great deal about our priorities. A lot of the value we attribute to human life comes from religion. However, when you remove religion, what philosophical arguments are left?

This is were it gets tricky.

The philosopher’s job is not to accept the assumed inheritance of our forebears.

Do we determine the value of a human life based on the value we place on our lives in private decisions, and do we accept policy choices that puts future generations at risk.

Do we continue to value human life, especially above and beyond animals? If you value rationality, why is that? And does rationality, alone, bestow value on a human life?

How should we proceed?

We teach each generation that human life is valuable beyond all else.

.Is this good enough today?

Government officials are supposed to put numbers on the pros and cons of these questions but how to assess the value of a human life in financial terms is riddled with conundrum based on our behaviour which has no common denominators to adjust our assessment of a life’s value based on its quality or the probability of death?

How much should we pay today to prevent an event that would result in the loss of ten billion human lives in 50 years?    Climate Change.

So, how much is a life worth?

It seems so inhumane to put a monetary value our modern sentiments tell us that costs should not dictate life-and-death decisions. But those modern sentiments do not fit our modern experience.

We know that not all lives are valued by society equally.

Over the past four centuries, generations of black people have asked the question: What is a black life worth?

The summation of historical facts and statistical data clearly shows that the prices of black bodies in America are worth more imprisoned, enslaved, and dead than educated.

Here in Europe depending on all sorts of assumptions arisen by the Covid pandemic and now the war in the Ukraine there are a lots of conversations (right now) that seem to pit economics against life and health.

The result is the cost of living is mounting day on day while its value is descending but don’t worry your value is being look after by  the invisible hand of the market  run algorithms is giving your value the finger.

Unfortunately GDP distribution issue are now surfacing, like where is the GDP growth actually coming from?  Who’s losing income?  Does it increase equity in society?

How much a person is willing to accept to risk their own life – Climate change.

In the end the answer is my life is worth everything to me.

How much money do you get for losing a limb? It depends on where you live.

How much body parts worth workers compensation 4

Foot note . What’s wrong with killing people?

Abortion kills babies, and its advocates are loudly telling us the value they place on human life.

The idea is that we can best understand what life is worth by first understanding what death means.

All human comments appreciate. All abuse and like clicks chucked in the bin.

Contact:  bobdillon33@gmail.com

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THE BEADY EYE ASKS. WHY ARE WE SO BLIND TO WHAT IS HAPPING IN THE WORLD.

16 Saturday Oct 2021

Posted by bobdillon33@gmail.com in 2021. The year for change., Artificial Intelligence.,  Attention economy, Big Data., Communication., Dehumanization., Digital age., DIGITAL DICTATORSHIP., Evolution, HUMAN INTELLIGENCE, Human values., Humanity., Life., MISINFORMATION., Modern day life., Our Common Values., POST COVID-19., Purpose of life., Reality., Survival., Sustaniability, Technology v Humanity, Technology., The common good., The essence of our humanity., The Internet., The state of the World., The world to day., THE WORLD YOU LIVE IN., THIS IS THE STATE OF THE WORLD.  , Unanswered Questions., VALUES, We can leave a legacy worthwhile., What Needs to change in the World, Where's the Global Outrage.

≈ Comments Off on THE BEADY EYE ASKS. WHY ARE WE SO BLIND TO WHAT IS HAPPING IN THE WORLD.

Tags

Algorithms., Artificial Intelligence., Capitalism vs. the Climate., Extinction, Internet, SMART PHONE WORLD, The Future of Mankind, Visions of the future.

( Seven-minute read) 

What if you woke up tomorrow and everything you had thought was true was a deception?

A deception formed by people that stood to profit from your ignorance. Not just on one small area but every facet of your existence.

Would you want to know? Or, would you be content with the life you had before you discovered the truth? Could you close your eyes and act as if nothing ever happened?

What if you could see the ways that you have been deceived and the way that those that came before you were made to believe a lie? How valuable would the truth become? Would it make you change your habits? your routines? the way you talk or think or speak? Would it impact you or would you brush it off and carry on with business as usual?

What if after waking up you decided to respond to that truth?

What if you started studying history and world events and, like a string of pearls, events were no longer random but contained a sequence? What if that sequence was repeating? What if while studying these events they began to seem familiar?

None so Blind2.jpg

 

We live in an age in which intersecting crises are being lifted to a global scale, with unseen levels of inequality, environmental degradation, and climate destabilization, as well as new surges in populism, conflict, economic uncertainty, and mounting public health threats with Covid. 

All are crises that are slowly tipping the balance, questioning our business-as-usual economic model of the past decades, and requiring us to rethink our next steps.

There is an entire media world around us, that we’re completely fine with THAT FEEDS US FOR THE MOST PART SHIT AS ENTERTAINMENT. 

There is an advertising industry that is turning climate change into products to sell.

Bio this Bio that. Shop to save the world.

Our lives are taken over by technology – smartphones, Ipads, Apps. This menace is seen in the increased addiction of internet users to social media and other internet products; and the exploitation of internet users by internet companies.

The internet and social media are like a two-faced coin; one side is good and the other is bad. These inventions are now abused and used against our existence and survival.

The internet and computers are daily changing our lives and improving efficiency, almost taking over our lives with some sectors where technology is taking over how we live and do business.

Emails and social media platforms have changed communication, both individually and business-wise.

Financial transactions and business deals are now completed in a matter of seconds.

The idea of constantly visiting a doctor for medical checks is almost becoming obsolete with the invention of the wearable.

Robots are increasing the efficiency of manufacturing processes.

                                         ——————-

The Zombie Apocalypse May Not Be How You Originally Envisioned, it’s time to give ourselves a reality check. 

We are shells of who we may have been because instead of looking around and experiencing the life we are dependent upon a lit-up screen.

We are lacking socialization; instead of talking to and spending time with other people, we are getting all our information from the Internet.

The Internet is an amazing resource, but there are some things it cannot teach or give you.

It cannot teach you the value of spending time with friends and family, or how to live life to the fullest by being present in the current moment. You never know just how many opportunities and experiences pass you by because you are looking down at your screen.

Each generation is becoming more and more dependent, and no longer sustain skills that were once deemed necessary. We have lost social skills, manners, and expect everything to be delivered to us as fast as the Internet does

We are all so distracted by our phones that we have not fully noticed the zombie apocalypse that is happening right in front of us.

Technology is a beautiful thing, but if we cannot learn how to use it responsibly and in moderation, our future may not be as bright as the screens we are holding.

                                                ———–

The important thing people need to realize.

The chances are, you’re probably reading this on your phone right now.

Maybe you saw it while you were scrolling through Facebook, or maybe you came across it while making random Google searches. The point is, you used some sort of technology to be able to access this article.

Nowadays, people use technology as a filler.

Try to remember what life was like before you were attached to technology by the hip.

I bet you spent your time doing totally different things than you currently are doing.

Maybe you used to read actual books, go outside and enjoy the weather, spend quality time with your family or communicate with people through handwritten letters rather than emails and text messages.

The reality is that our lives have completely changed.

But is it for the better, or worse?

The basis of democracy is the idea that people of sound judgment, wisdom, and morality should be chosen to lead the government, make decisions for the masses, and direct the force of the state/government. 

“The state is the great fiction by which everyone endeavors to live at the expense of everyone else.” Frederic Bastiat 

A divided people are easier to rule. 

Governments act in multiple ways to seduce us into their service.

For the masses, this is done through the illusion of welfare and public spending in which the state first robs us through taxation and then bribes us into supporting it by giving us a percentage of the stolen funds back in the forms of government welfare programs. 

All human comments are appreciated. All like clicks and abuse chucked in the bin. 

 

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THE BEADY EYE ASKS. IS THE WORLD SPINNING OUT OF CONTROL ?

10 Friday Sep 2021

Posted by bobdillon33@gmail.com in #whatif.com, 2021. The year for change.,  Attention economy, Human Collective Stupidity., Human values., Humanity., Inequality, Olympic circus., OLYMPICS GAMES., Our Common Values., Poverty, Religion., Religious Beliefs., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Obvious., The state of the World., The world to day., THE WORLD YOU LIVE IN., THIS IS THE STATE OF THE WORLD.  , Truth, Unanswered Questions., We can leave a legacy worthwhile., What Needs to change in the World, Where's the Global Outrage.

≈ Comments Off on THE BEADY EYE ASKS. IS THE WORLD SPINNING OUT OF CONTROL ?

Tags

 Attention economy

 

(Twenty-minute read) 

 

To quote:

Stephen Hawking

“Ever since the dawn of civilization, people have not been content to see

events as unconnected and inexplicable. They have craved an understanding

of the underlying order in the world. Today we still yearn to know why we are

here and where we came from. Humanity’s deepest desire for knowledge is

justification enough for our continuing quest. And our goal is nothing less

than a complete description of the universe we live in.”

                                               —————–

Humans have – over time – developed a vast global network of social structures which

collectively organize the functioning of the entire species. 

But we remain unable to live in harmony either with each other and with nature, so we

all understand that on some levels that the world is spinning out of control and there’s

nothing we can do about it.

Why?

Because we have created a living system of greed/profit/ inequality/ and religious

beliefs that are now all but un-reversible and that will follow us where ever we go.

It has been the way of the world ever since the dawn of man that he who dominates is the one who controls.

About 85 percent of the world’s population identifies with a religious group.

Religion and humankind have gone hand in hand ever since the concept of a being and still, the fight for supremacy goes on:

Christianity, Daoism, Confucianism, Judaism, Buddhis, ISLAM, Santería, Hinduism, Vodou, Yoruba Religion, Cambomblé.

“When religion ruled the world it was called the Dark Ages”. 

“If you think it doesn’t still rule the world you’re kidding yourself.”

From fundamentalist terrorists to gay civil rights it seems religion still dictates people’s beliefs and therefore the laws that are put into place the world over.

Religions create unity, yes but they also create Separatism which we are becoming painfully aware that.

Although our religions gave us a starting place for thinking about how our world functions, they no longer serve us in that process; and in fact, have left a trail of destruction in their historic path.

The goal of Islam is to rule the entire world and submit all of mankind to the faith of Islam. The goal of Christianity was and still is similar without the need for Jihads.   

People need to stop using religion as a crutch for their conscience.

                                              ————

Back to the world spinning out of control.

It is not that the world itself is all of suddenly spinning on its axis, it is us who are still unable to live with each other in a sustainable respectful manner that is spinning out of control.  

However, those of us who recently watched the Para Olympics and the closing ceremony in Japan surely realize that the world we live in is connected in more ways than one.

By now, we’re all familiar with the tech world circle-jerk about how we’re connecting the planet and the world is getting smaller and we’re all becoming one big kumbaya global community and how this is amazing because starving babies in Mozambique and Suriname can each have their own iPad, and blah, blah, blah, the internet is cool.

On the other hand, we have also witnessed the tragedies of current wars affecting the world and people in the future.

People will probably point to the 9/11 terrorist attacks as the inflection point where the US began its slow descent from global dominance.

That the American Dream is now essentially just another form of what psychologists call “The Just World Hypothesis.”American Dream Homeless Man

                                           ————————

Don’t get me wrong, the rise of the internet and social media has accelerated social progress in many ways.

By nearly every objective measure, the world is a better place than it has ever been in modern history.

So why doesn’t it feel that way?

Could it be that a transition of power is soon to happen?

It is an old saying that knowledge is power and if so our world is rapidly becoming a world driven by the power of data. 

Every two days now we create as much information as we did from the dawn of civilization up until  2021.  That’s something like five exabytes of data.

While technology is neutral, people are not ready for what’s coming.

Technology might be giving a chance for humans to maintain their presence but without education that imparts knowledge, it is inevitable, that those who indirectly or directly have the data will control power in the world. 

                                          ———————-

This is both good and bad.

Because outrageous news and information spread faster and further than any other form of information, dominating our daily attention. 

On the one hand, we become aware of some of the grossest injustices in our society as soon as they happen. On the other hand, all we hear about are the grossest injustices in our society as soon as they happen.

The sickest and most grotesque finds its way to the top of the nation’s consciousness, dominating our attention and the news cycle, dividing and recruiting us into its ever more polarized camps.

But the world isn’t worse.

It’s just that we’re more aware of all of the bad things than ever before.

Cameras, the internet, and most importantly, social media. This is what’s new.

                                         ———————-

In the attention economy, people are rewarded for extremism.

Thomas Davenport, a professor and former researcher at McKinsey and Accenture, wrote a book called Attention Economy in 2001.

In it, he wrote “As the theory of the economics of attention, user’s attention is a scarce resource that multiple information competes for. With the development of the Internet, especially the explosion of online social media, netizens (online citizens) receive redundant messages from various online channels such as Facebook, Twitter, and online forums, which results in extremely severe information overload problem”

So in the attention economy, anyone trying to connect with an audience must treat the user’s time as the ultimate resource.

For example: 

The idea is that many products work together so people never have to leave the ecosystem because it has everything you need.

  • Google has the Google Chromebook so your whole computing experience can exist solely on their hardware and software (5).
  • Facebook is developing its own internet around the world so that when people log on they are not on the general internet as we enjoy in the US but a special internet fully contained in Facebook(6).
  • Apple’s suite of products entails all devices, the cloud, and is building an ecosystem for your body and health as it looks to capture biological data and use ResearchKit to improve medical insights via iPhone and Apple Watch(7).
  • Amazon is now in our home with Alexa. Alexa is part of the Amazon Attention Ecosystems, listening all time ready to give us what we need in exchange for attention.
  • They all act like private markets allowing companies to bring people into their ecosystems where all the transactions happen in their private worlds.

Attention in technology is the currency in the double-sided marketplace of consumer products.

The seller gives access to technologies (apps, social media, digital products) in exchange for the buyer (users/people) spends their time and attention to access products.

Everyone online seems to solicit our attention, how do we decide who to give it to?

People have a limited amount of attention to spend and as attempts are made to control the spending of attention a person’s willpower diminishes.

So should we be asking  “Are products giving enough in return for the attention they take?” Should all tech companies be paying us for the data they collect and sell rather than we value your privacy or this site contains cookies. 

While social media platforms and TV stations are rewarded for indulging their worst biases and stoking other people’s worst fears. They are rewarded for portraying the world as a place that is burning to the ground, whether it’s because of the Taliban, or police violence, or Islamic terrorism, or low interest rates. 

And this constant awareness of every fault and flaw of our humanity, combined with an inundation of doomsayers and narcissistic nihilists commanding our attention space, is what is causing this constant feeling of a chaotic and insecure world that doesn’t actually exist. 

We are going crazy?

Each one of us, individually, capsized in the flood of negativity, we are ready to burn down the very structures on which the most successful civilizations in human history have been built. Exaggerating all that is wrong and minimizing all that is right.

It’s for this reason that I’ve started to remove myself from digesting news and information through social media. Nothing will replace face-to-face interaction.

Ever since the dawn of time; this has never been more true than today no!

                                       ————————

Freedom can only exist when you are willing to tolerate views that oppose your own when you’re willing to give up some of your desires for the sake of a safe and healthy community when you’re willing to compromise and accept that sometimes things don’t go your way and that’s fine.

In a weird sense, true freedom doesn’t exist.

Because the only way for human rights to persist is for everyone to collectively agree to accept that things don’t have to go their way 100% of the time.

A free and functioning democracy demands a populace that can sustain discomfort, that can tolerate dissatisfaction, that can be charitable and forgiving of groups whose views stand in contrast to one’s own, and most importantly, that can remain unswayed in the face of some violent threat.

In a culture where your worth as a human being is tied to your level of socioeconomic success, this can’t be achieved. 

By the time you reach adolescence, you are subjected to live’s first traumas and failures. You recognize that the world isn’t fair. Things go wrong sometimes. Bad things happen to good people and vice versa. And in many ways, you’re not as great as you had always thought or believed.

Other teenagers, particularly teenagers who are pampered and learn most of what they know about the world through TV or the internet, don’t handle it so well.

The world doesn’t conform to their small-minded belief system and instead of blaming the belief system, they blame the world. And that blaming doesn’t turn out well for anybody.

That things are not just. That we cannot fully control our destiny.

The question is how well we will adapt and mature to this new reality.

Will we accept it and modify our ethos to match the 21st century?

Or will we become petulant and angry and scapegoat the cognitive dissonance of our national consciousness away?

Viewing every opportunity in front of you as something you’re going to fail at before you even try. This is because you have low self-esteem and your attitude and beliefs are only going to perpetuate it.

It’s time to let go and rise above the outdated and cruel exploits of our past that we inherited from our ancestors, and realize that the early misinterpretations of our world do not have to define the future of humanity.

It has long ceased to amaze me what humans are capable of doing to each other, but working together makes anything possible. 

We have reached a time in our history where the misunderstandings of the past must be reconciled and the truth about the origins of our early beliefs must be revealed.

It’s time that our world’s religions face the tragic horrors of their past and make honest progression towards love and kindness for all of humanity.

Finally: 

The present state of the planet is not going to change because all of a sudden we are all beating our chests chanting Maya cupula May cupula. 

It is not going to change because we all agreed it has to be in a forthcoming Climate change conference. It is not going to change because we wish it to do so. 

Actions are the only way it has any hope of changing.  These are enormous and will take years if not decades to achieve.

But here is one action that could be achieved in your lifetime.   

As we witness in both the Para Olympics and the Olympics competition is a gift and as a gift, it is given unconditionally, with nothing expected in return.

Although the Olympics and the Para Olympics shine a light on what is best in humanity’s endeavors, it suffers from the backdrop of a world full of poverty, inequality, and the like. With countries spending millions to host the games or allocating funds to win gold medals when these funds could be used to alleviate foodbanks, social care, health care, etc.  

This unnecessary enormous cost of staging the games could be wiped out if the Olympic Games were permanently held in the country of their origins Greece.  

There is no reason that the countries of the world could not build a permanent Olympic stadium in Greece. 

Such a move would save 3.6 million tonnes of carbon dioxide equivalent (CO2e) = equal to the annual emissions from about a million cars.

Even setting aside the carbon footprint question it would scrap the bigger-is-better ethos that cities still cling to when they find themselves on the global stage. Which in most cases up to now leave behind multipurpose, venues that become useless eyesores after the games conclude.

We need a radical rethink of how the games are run if we want them to be compatible with our definition of sustainability. 

The green games for a blue planet could be established permanently In Greece.   

How do we get to net-zero emissions?

This question will define the global economy for the next century.

All human comments are appreciated. All like clicks and abuse chucked in the bin

 

 

 

 

 

 

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