Category Archives: Cry for help.

THE BEADY EYE SAY’S . THE ADVERTISING INDUSTRY MUST BE BROUGHT TO HEAL WITH NEW LAWS TO REDUCE CONSUMPTION.

25 Tuesday Apr 2023

Posted by in #whatif.com, 2023 the year of disconnection., Advertising, Advertising industry,  Attention economy, Capitalism, CO2 emissions, Cry for help., Desensitization., Environment, How to do it., Human values., Modern day life., Profiteering., State of the world, Sustaniability, Telling the truth., The common good., The Obvious., The pursuit of profit., The world to day., Unanswered Questions., Universal values., VALUES, What is shaping our world., Where's the Global Outrage.

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( Seven minute read)

It is crystal clear that consumption is a major donator to the problems of both the environment and all of us are now facing. There is consistent evidence that exposure to marketing for unhealthy commodities – for example advertising for alcohol or food and drinks high in fat, salt, or sugar – is associated with consumption, including among children and young people.

To confront the climate emergency, the amount we consume needs to drop dramatically. Yet every day we’re told by the advertising industry to consume more.

The purpose of advertising is to boost revenue, gain an advantage over competitors, and build brand awareness, so it latch on to what ever is topical – Climate change – Energy – Sustainability – Cost of living etc.

Now with technology it has billion-dollar persuasion machines, promoting not quality of life but rather quantity of stuff.

It’s woven into our personal communications whenever we use social media platforms. In public spaces, where we have little choice over where we look, adverts are invasive, appearing without our consent, with the trend towards digital billboards only exposes us ever more.

Its so prevalent as to be invisible but with an effect no less insidious than air pollution.

We all have a role to play — from making sustainable choices to help safeguard the ocean and our environment, to urging world and business leaders to take the urgent, widespread, and ambitious action needed to tackle climate change and protect the planet.

———

This is an industry capable of quickly shifting global public opinion, with the power to change hearts, minds and behaviour resulting in action, potentially on a global scale and also with profound and rapid effect.

It must be made to take responsibility for consumption, instead of continuing to drive the high carbon lifestyles and hyper-consumption that is killing us.

If we were to introduce new laws restricting marketing agencies from taking work from clients who aren’t actively reducing their own contributions to climate change, earning money from high carbon clients, the sort of companies from whom the investment community is increasingly divesting; promoting unnecessary and over-consumption, these companies  would eventually be forced to match their green advertising slogans with real green investment.

The questions for the advertising industry would become what are our obligations to tackle climate change i.e. how might we have contributed to climate change and how do we stop doing so, and what are our opportunities i.e. where can we make a positive contribution to the issue?

What other than laws will forced  it to rethink their strategies so the industry will go through a transition period, to discover a purpose beyond profit?

In fact, many would argue that the move to “doing well by doing good” will only become truly mainstream when the corporate social responsibility agenda and the growth agenda become one and the same.

There is no reason that governments could not introduce restricted areas and venues where the advertising of consumption is not allowed.

Buses covered in advertising at London's Piccadilly CircusA billboard advert in Manchester

For example:  Sporting events, Natural Reserves/ Public Park’s, Billboards and bus stops, Out door digital advertising.

We could stop television programming being sponsored by consumption  – Eat now.

Of course in a free society, businesses have the right to advertise their wares, and individual citizens are not the helpless brainless automatons that advertising industry’s considers them to be.

All advertising plays a crucial role in brand competition, drives product innovation, and fuels economic growth but would we not rather see community ads and art than have multi-billion companies putting logos and images everywhere?

If they are allowed to get the message out, the public has a right to reply to those ads.

We don’t want our city’s children bombarded with animated advertising on TV screens in the street.

Critically, the more that people prioritise materialistic values and goals, the less they embrace positive attitudes towards the environment – and the more likely they are to behave in damaging ways. If you think this is a fanciful aim, then you might need to think again with the state the world is in.

We’re in a place where major behaviour change is required.

To question the legitimacy of corporate outdoor adverting and draw attention to the impact they can have on social issues, mental health, wellbeing, the climate, and the communication of public space where governments are too inert/broke/ill-intentioned/in thrall to vested interests to take effective action.

Business leaders must increasingly look beyond short-term profitability to address the pressing need to reduce emissions.

——

.The advertising industry is in a very different place to where it was a year ago.

Where, how, and when you advertise will constantly change with the times. That’s one thing we can count on.

Culture has always defined marketing and brand marketers have a lot of power to dictate.

The rise of the internet, computers, and mobile devices only provided more platforms for video ads to appear. It’s probably still going to be one of the most important advertising trends in the next 5 years.

We have our hands on the levers of behaviour change, but in an era in which attention is often only ever partial, puncturing the collective consumer inertia with a complex message is no easy feat.

We spend every day thinking of ways to change people’s behaviours,

These skills are the ones needed more than ever by the world to halt the human causes of climate change.

——–

Advertising has always evolved with the technology at hand. This includes tracking of clicked links, customer behaviour, purchase history, survey responses, and more.

Marketers can then use that information to create custom messages or content that’ll match the target audiences’ interests.

Finding out which people to show a particular ad to and the right time to show them is crucial in the world of smartphones

Next step, profit.

——-

In a cut-throat and viciously competitive market, pioneering new technology can have a major impact on the effectiveness of advertising campaigns.

Another big use of mobile advertising is through games.

A lot of mobile games are created with the format of being able to purchase resources with real-world money.

This means that ads will now be geared towards targeting real people through emails and other registered user data. With more information available, marketers can provide customers with a better offer that’ll most likely translate into sales.

Social advertising is the use of Facebook, LinkedIn, Instagram, Twitter, and other social media platforms for advertising potentials.

The format itself is undergoing rapid transformation because most people watch for content and not for production quality.

Data collection and cookies naturally have poor public perception, often being viewed as encroaching on private information and stealing data, with ads following consumers around the internet.

Now, these apps aren’t just for sending messages and emoji cause it’s also a place to find advertisements relevant to users.

As the climate crisis bites

————

We need new metrics and measurement tools – and new bonus and remuneration systems to underpin our value systems, not just legislation against high-carbon advertising, focusing on fossil fuel companies, petrol- and diesel-engine cars and aviation.

Because, marketing has been transformed by digital speed, relevance and reach of advertising campaigns.

Because, overconsumption in general, encouraged by advertising, has a climate and ecological impact.

Because, programmatic advertising uses AI to automatically buy ads that can target audiences more specifically. ( Programmatic advertising is a combination of big data processing, technical skills, and automation.)

Because, advertising works by getting under your radar, introducing new ideas without bothering your conscious mind.

Because, contextual advertising is a form of targeted advertising where site content and keywords are analyzed in real time to determine their suitability for a brand’s message.

Because, children are now at the mercy of so-called “surveillance advertising”. It is estimated that by the time a child turns 13, ad-tech firms would have gathered 72m data points on them. The more data collected from an early age, the easier it is for advertisers to turn young children into consumer targets.

A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing

We know that advertising is a key engine of the economy. There are visual images and marketing messages that have insinuated themselves into the nervous systems of humans.

There’s a long way to go and a lot to be done. The ad business, with strategy tools and processes that were for the most part developed in the 60s to accommodate the advent of commercial TV, is a lot closer to where it started the journey than where it needs to get to.

Let’s create a movement and band together to save the planet in a non-branded or political way.

New checks and balances need to accommodate the natural concerns of councils and residents around climate, air pollution, environmental light pollution, the “attention economy”, mental health and the dominance of non-consensual adverts in public spaces.

I’m sure most advertisers and agencies would rather work on solving this global crisis, and if we can use just 5% of the industry’s time toward this initiative.

It isn’t clickbait that is needed but a genuine concern for the fate of the planet or a cynical hunch that doing the right thing will drive growth and profit – if the improved behaviour is real.

I believe that would lead to greater satisfaction, retention and more.

Break the Silence and comment.

All human comments appreciated. All like clicks and abuse chucked in the bin.

Contact; bobdillon33@gmail.com

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THE BEADY EYE SAY’S. IT’S NOW OR NEVER FOR RECALIBRATION OF THE CAPITALIST WORLD WE LIVE IN AND DIE ON.

27 Saturday Aug 2022

Posted by in 2022: The year we need to change., A Constitution for the Earth., Algorithms., Capitalism, Civilization., COVID-19, Cry for help.

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( Six minute read) 

With the current frangible condition of the world the question is, should we be focussing more on local and community resilience rather than trying to address climate change on a world scale. 

Of course it is only natural that all of us look to ourselves but  “The economy comes first,” seems to make less and less sense.

This time is undoubtedly critical, to decide on our definitions of economy or wealth?

What, indeed, is most precious to us?

Covid, of course, may have shifted the landscape, not necessarily of our wants, but of the possibilities available to us, and how we order our list of priorities. 

Taking account of the increased threats to global stability posed by “a nuclear blunder”, aggravated by the gradient of climate change and combine this with technologies that are wreaking the cultural web of civilization, as the loss of biodiversity begins to fracture the web of the biosphere, with consequences that are both wholesale and probably irredeemable. The question must be broader than our “wants” at the personal, or even national level, but must consider “the world” in its full dimension.

Hence, our choices made on the local scale must further consider their impacts more globally not only in a geographical sense, but across the swathe of beliefs and views that different cultures hold as their framework to make sense of existence, to give value and meaning to life, and to decide upon which goals count as being worthy of achieving.

The intermeshing quality of the world’s many woes has been conveyed by the term “changing climate” (i.e. climate change per se being just one item on the list), and amid a morass of such magnitude, positives are apt to remain obscured and muffled.

                                                            ——————–

In the industrialised West, we have become increasingly focussed on money as a goal and the accumulation of personal wealth, and it’s trappings, as our measure of success.

In short, the time is now or never, yet as set against a backdrop of “business as usual”, beyond the confines of human cultures, and considers more broadly our place on this planet, within the context of all life.

Opportunities to address climate change are not merely slipping through our fingers, but wilfully being cast aside.

Thus, the message is not just one of yet another traditional way of life being driven to extinction by climate change, but that because the Earth system is an interconnected and “living” organism, impacts on any component of it will be felt throughout, causing the body to sicken and die.

Change is frightening, and uncertainty even more so; thus we tend to cling to a familiar craft, even as it sinks.

But, if we want a world that is both habitable and agreeable into the future, for all Earthlings, our choices are limited to those which also reduce the conjoined burdens of our rapidly consuming finite resources and the carbon emissions and other pollution that are discharged in the process.

However, due to the tardiness of our efforts, the scale and rate of the changes now required are staggering, amounting to an 8-10% reduction in carbon emissions per year in the wealthiest nations of the world, which presents as a practically insurmountable challenge.

If Capitalism in all its forms usher in a definite of sustained mitigation of carbon emissions, it is highly unlikely that climate targets will be met.

Full collapse is not yet inevitable, or already crumbling out of our hands change might yet be managed.  

Albert Einstein is quoted, perhaps apocryphally, as saying (something like):

“The world we have created is a product of our thinking; it cannot be changed without changing our thinking. If we want to change the world we have to change our thinking…no problem can be solved from the same consciousness that created it. We must learn to see the world anew.”

Is this the world you want.

The perils of treating natural capital as income, are evident to all.

We do not have enough fresh water for the people.. Billions of people are subject to hunger today. So the new model must consider all these needs. This model must be more human and more nature oriented… We are all interconnected but we keep acting as though we are completely autonomous.”

Change requires all of us developed a deeper recognition of our common humanity.

Instead of merely documenting loss of habit, bio-diversity, air and water quality, and more, we have to work with the larger society to do a better job of maintaining invaluable and irreplaceable ecosystem services. 

This can only be achieved by education. Education that balances the sciences with the humanities.

Education that prepares children to live in a changing world by emphasizing critical thinking and learning-to-learn as much more than rote memorization.

(The below video ALUNA should be shown in all schools.)  

Such a world won’t be achieved overnight. 

BECAUSE THE CAPITALIST WORLD IS NOW WITH THE HELP OF ALGORITHIMS GOING UNDERGROUND. 

If there is to be any movement in the right direction we can only make the Capitalists world change its short term model of profit for profit sake with our buying power.  By boycotting any corporations/ companies/ organisations/ etc that dont have sustainability at their core of their business models.  

All human comments appreciated. All like clicks and abuse chucked in the bin.

Contact:  bobdillon33@gmail.com  

 

THE BEADY EYE ASKS. WHERE DO YOU THINK THE WORLD IS GOING

20 Monday Jun 2022

Posted by in 2022: The year we need to change., Climate Change., Consciousness., Cry for help., Environment, Evolution, Fourth Industrial Revolution., How to do it., Human Collective Stupidity., HUMAN INTELLIGENCE, Human values., Humanity., Life., Modern Day Democracy., Natural World Disasters, Our Common Values., Populism., President of the USA., Purpose of life., Reality., State of the world, Sustaniability, Technology v Humanity, Telling the truth., The common good., The Future, The Obvious., The state of the World., The world to day., THE WORLD YOU LIVE IN., THIS IS THE STATE OF THE WORLD.  , Truth, Unanswered Questions., We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World, Where's the Global Outrage., World View.

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Twenty-minute read.

Does our perception of the world reflect reality?

We hardly see the world as it is.

Technology is often touted as the savior that will rescue us from our misbegotten ways, redeem us, and put us on the track to utopia. Then there are the dystopian views, where the future is dominated by technology that either rule over us or saps us so completely of our humanity that we might as well be a bunch of gadgets ourselves.

There are countless challenges today both environmental and not.

Mostly, we see the world through a set of layers. These layers are made up of our emotions, past experiences, and beliefs, and whichever perception is held by most, is popularly deemed as the reality.

Among contemporary scientists and philosophers, the most popular solution to the mind-body problem is probably materialism.

According to neuroscience, the contents of your head are comprised of 86

billion neurons, each one linked to 10,000 others, yielding trillions of

connections.

Materialists aspire to explain feelings and experiences in terms of the chemistry of the brain. It is broadly agreed that nobody has the slightest clue as yet how to do it, but many are confident that we one day will.

For human beings to survive, they need to produce and reproduce the material requirements of life.

But, the real reality is different and it’s above any perception.

THERE ARE NO UNIQUE VOICES ANYMORE. 

Here we are once again with another verbal diarrhea conference at the Summit of America’s with the president of the USA delivering a version of his domestic economic pitch promising leaders from Latin America that the United States is committed to helping the region combat crime, corruption, and its economic struggles.

“We will introduce a new approach to managing migration and sharing responsibility across the hemisphere.”  A load of verbal bollix but it raises the question are we now heading into globalization vs regionalization?

If so why?

Because of the pandemic and the ongoing wars, today’s great powers have little choice but to spend their way to political stability, which is unsustainable, and or try to control knowledge that is unattainable due to technology. 

Because the internet is currently eliminating the middleman the Politicians who are in a representative democracy hence the shift to direct democracy – Popularism – with power now resides with those best able to organize knowledge.

                                         

                                          ———————-

While the Earth, the planet, will continue to go its way regardless of what happens on the surface we are unable to act collectively and never will be able to do so.

We live toward incredible times where the only constant changes and the rate of change are increasing so fast that there seems to be no meaning to life.

Not until we eradicate poverty, establish free education, set aside ideological differences, change our primary focus to the long-term care of nature and people, remove profit for profit sake Algothrims, and create a World Aid Fund that we all can invest in. (See previous posts)

Not until when we are able to separate our own perception from reality we can take the necessary measures to be happy.

Not until we all realize that we are with Climate Change currently headed to a sixth mass extinction event and that this possibility alone needs to bond our collective conscious into acting like one.  

Unfortunately, I believe, that if we aren’t now past the point of recovery, if we don’t act soon, civilization and human habitation here will be untenable.

                                      ————————

There’s no going back we are now stuck in a sad chamber of denial as those who are in power hopelessly try to ward off the apocalypse by promoting unsustainable economic growth. Our TV screens are inundated with appeals for help, while the cost of everything from health care, housing education, energy, etc is rising more than one can earn.

We must unplug our brains from smartphones and start working together in large numbers, as part of a coordinated effort to achieve change. 

Like Evolution Migration goes both ways – out and in. 

Rests assured if we continue to ignore the climate the earth will force us to go only one way, with the world passing through a nuclear war if we continue to ignore the warning signs.

If this happens humans will finally have little to no reason to fight.

What’s the point? 

                                           ————————
China faces further economic slowdown, according to future predictions.

As the Fourth Industrial Revolution forces us to think about where today’s innovations are taking us, when it comes to what our world will look like, in the medium-term – how we will organize our cities, where we will get our power from, what we will eat, what it will mean to be a refugee – it gets even trickier. 

I predict the internet will go spectacularly supernova and fifty years from now catastrophically collapse.

With the world’s superpowers thrown into chaos as they come to grip with new powers, financial slowdowns, and emerging economies it will be the start of Apple’s path to world domination. 

National leaders will find themselves under increasing pressure from their people, putting a strain on inter-country relationships.

The main political tendency will be away from multinational solutions to a greater nationalism driven by divergent and diverging economic, social and cultural forces with technology and political alining against Mega Power. With countries looking at solving their own problems before looking outward the Climate will continue to heat up.

Nations will increasingly adopt protectionist policies as well as look at ways of further securing borders, something which has already begun to take place as Europe grapples with the biggest refugee crisis since World War II.

Rising military costs, declining oil prices, and internal issues will all weaken Russia further with its inability to control the federation creating a vacuum. It is unlikely that the Russian Federation will survive in its current form.

While it remains a major economic, political and military power, the United States will “be less engaged than in the past”, with the powerhouse learning some vital lessons from history.

China will continue to be a major economic force but will not be the dynamic engine of global growth it once was,

The EU will remain hostage to the economic wellbeing and competitive environment in which it operates.

Nation-states created by the west will collapse. 

                                          ———————–

We all want to know the future unfortunately in a supposedly thriving economy we are now facing inflation as the real cost of living.

Trickle-down economics does not work. 

Social media is not simply a more sophisticated platform. Google, Facebook, Twitter, Youtube, Instagram, and Snapchat WhatsApp have turned into a gallery of Frankenstein’s monsters.

They are a new kind of assault on who we are, not just what we think.

“Like” button for Facebook

To have great predictions, these corporations have had to amass vast quantities of data on each of us – what is sometimes called “surveillance capitalism”, trading in human futures, herding us into our echo chambers of self-reinforcing information.

In doing so we lose more and more sense of the real world and of each other. With it, our ability to empathize and compromise is eroded.

We live in different information universes, chosen for us by algorithms whose only criterion is how to maximize our attention to advertisers’ products to generate greater profits for the internet giants.

Apps allowing us to hail a taxi or navigate our way to a destination are undoubtedly useful tools. But being able to find out what our leaders are really doing – whether they are committing crimes against others or against us – is an even more useful tool. In fact, it is vital if we want to stop the kind of self-destructive behaviors.

Advertisers have been playing with our brains in sophisticated ways for at least a century. And social atomization – individualism, selfishness, and consumerism – have been a feature of western life for at least as long. These aren’t new phenomena. It’s just that these long-term, negative aspects of western society are growing exponentially, at a seemingly unstoppable rate.

We live in a world in which a tree is worth more, financially, dead than alive.

For so long as our economy works in that way, and corporations go unregulated, they’re going to continue to destroy trees, kill whales, mine the earth, and to continue to pull oil out of the ground, even though we know it is destroying the planet and we know it is going to leave a worse world for future generations.

We are more profitable to a corporation if we’re spending time staring at a screen, staring at an ad, than if we’re spending our time living our life in a rich way.

Is the human race capable of pro-actively defining, harnessing, and expressing a collective consciousness, without the need for tragic experiences?

Much of the problem is around our inability to define collective consciousness. Who are we? Who do we want to be in the future? 

I think it is time to act.

Our paths have never been so clear. More than ever, science can tell us what different socioeconomic-emissions paths will mean in terms of future temperature.

Which will humanity choose?

The world is getting smaller every day. There is only one world, and it’s made of consciousness. Matter is what consciousness does. 

NO MANDATES. A long-standing issue is that the accords generally have no clear mechanisms for mandating that countries carry out their promises. World pressure and ethical considerations have to drive most of the agreements.

So, lots of promises, but no guarantee that countries will honor them.

“Once we have ruled out the impossible, what remains, no matter how improbable, must be the truth.”

Is the nature of global collective consciousness, yet another thing, such as climate change, that the population of this planet is going to happily sleepwalk towards, as it shrugs its collective shoulders and says, “Well, you know, sniff, what can you do?”

Drones hold potential for many environmental benefits but nature’s technologies and designs are more often than not far superior to our own. 

 Computers in our pockets offer huge conservation potential. 

 

All human comments are appreciated. All like clicks chucked in the bin.

 

THE BEADY EYE ASKS. HAVE WE BECOME DESENSITIZED ?

27 Wednesday Oct 2021

Posted by in #whatif.com, 2021. The year for change., Afghanistan, Civilization., Cry for help., Dehumanization., Desensitization., Disasters., Emotions., Foreign Aid., Human Collective Stupidity., Human values., Humanity., Life., Modern day life., Our Common Values., Post-Covid-19, Purpose of life., Reality., Refugees., Survival., Technology v Humanity, Telling the truth., The common good., The Obvious., The world to day., Truth, Unanswered Questions., VALUES, We can leave a legacy worthwhile., What Needs to change in the World, Where's the Global Outrage.

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( Seven-minute read) 

Just the other day I watched a news report on Afghanistan with shocking images of starving children.

It’s not as if this is the first time starving children grace our television screens.   

It was predicted that if the country does not get aid there will be a human disaster with the loss of millions of lives. 

We all could be forgiven for not remembering the Irish Potato famine that killed around a million, but not the Famine in Ethiopia 1983-85 that killed around the same number of people. 

Since then the world is now confronted with the realities of climate change – streams of migration while the covid pandemic has killed 4,984,325 people so far from the outbreak to October 27, 2021, which is a contributor to our desensitization of suffering a very complex topic.

However I believe the world rich countries, paints it as something almost good, necessary, and a part of life.

The more we are exposed to these things, or let children be taught it’s normal through movies, books, and so forth, the initial shock becomes less and the stark colors in which they were viewed, become duller.

This may raise in some readers’ minds the question of what we ourselves actually believe.

Take our belief in God.

He or she or it is becoming nothing less than the process of opening our lines of contact with the unknown potential of the universe. God represents the direction of our wonder – not the destination. 

Which leads to no easy answers, just more questions.

However, if we humans could come together in harmony with the real universe, our troubled species would have its best chance to enjoy this jewel of a planet, unique probably in all of the cosmos. 

The hope of this happing in a throwaway world is negotiable, leaving people feeling defeated and powerless.

Every daylight hour we are bombarded by pleas for help to save something, now including the planet. Suffering seems to abound and we see it so often on the news or in movies that we’ve become desensitized.

“I think if people see this footage they’ll say, ‘Oh my God that’s horrible,’ and then go on eating their dinners.”

It’s no secret that the world is falling apart as we know it,  people are becoming desensitized to the events that are shaping our society.  

Desensitizing is a tool, and the world uses it to change and shape our thinking, alter our perspective and mold us into the way they want, too emotionally exhausted to feel anything. 

Just because it’s “normal” in today’s age, should we be in less shock, disgust, or lessen the intensity of emotion towards it?

What’s the harm?

It is not something to just succumb to, we must choose what we allow it to impact because it takes us farther away from the rawness and reality 

It is how we use it and allow it to affect us that any understanding of this relationship can we hope to achieve behavioral change.

Indeed, the world is in a chaotic and cruel place but what happens to us that we lose the deep sense of caring – something that would have been abhorrent to us in the past is not despicable anymore. We accept the fact that this is what the world has become

But it is not about pictures or videos anymore.

We are simply desensitized to tragedies happening around us because they are becoming less like tragedies and more like everyday actions.

It is very easy to point fingers at platforms such as Facebook, & Twitter. But both of them are flexible and adaptable, they are not an omnipotent force governing what the people chose to say or think.

As far as it goes, Social Media platforms are objective viewers of the world.

They are merely tools used by the people.

The question is, what are we allowing ourselves to become desensitized to?

Being sensitive is first and foremost allowing oneself to feel in great depths.

We become lethargic and we cannot hope to change behavior without first implementing a re-sensitization effort.

As our world undergoes anthropogenic changes, it is critical to examine how these changes affect our well-being and our relationship with the natural world.

What do we do when all of the chaos, all of the destruction of the world is shoved in our faces day after day?

We wonder why there isn’t a better way to go about things?

We can’t let our sensitivity be the darkness that sits on our shoulders.

Sensitivity helps us acknowledge our own consciousness.

We need to remember that it is a tool and that we do have a lot of control over it, but without thought, it appears we don’t have much control over it at all.

All human comments are appreciated. All like clicks and abuse chucked in the bin.

THE BEADY EYE ASKS FOR HELP.

25 Sunday Apr 2021

Posted by in #whatif.com, Cry for help.

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(One minute read)

Here is another project that any School could implement.

Ready-made Specs which you no longer use, how can you dispose of them?



Here are some of the places where you can donate your unwanted spectacles for charity.

Vision Aid Overseas.: info@visionaidoverseas.org 

The glasses you donate will be stripped into their component parts. The plastic materials are recycled and the metal parts melted down to save precious metals and recycle standard elements like nickel. The recycling process allows Vision Aid Overseas to fund sustainable eye care services in a number of countries. Donating your unwanted eyeglasses is a sustainable way to fund eye care abroad.

You can donate them at many branches of Vision Express, Specsavers, and Boots Opticians as well as many independent opticians.

The World Health Organisation (WHO) has officially declared that 1.3 billion

people are estimated to be living with some form of distance or near vision

impairment.

Of these, the WHO considers about 80% of cases to be avoidable.

However, approximately 517 million people in developing countries are visually impaired because they do not have sufficient access to corrective treatment. 

Visual impairment in developing countries is far more than just a health problem and it is exacerbated by the fact that many of these countries cannot offer state benefits to ease the daily challenges.

A simple pair of Glasses which most of us take for granted in the first world could drastically improve the lives of those less advantaged.

We as privileged individuals have a role to play in assisting the distribution of eyeglasses across the developing world. On average, the typical eyeglasses wearer buys a new pair of glasses every three years. Many of us rarely take a moment to consider where our old frames and lenses end up.

There are a few ways to recycle your old eyeglasses that will ultimately benefit those who need them most in poorer countries.

But there is a better way. Get your school to collect them and post a box directly to Vision Aid Overseas
12 The Bell Centre
Newton Road
Crawley
West Sussex
RH10 9FZ. 

Approximately 1% of Africans are blind of which around 300 000 are children.