Monthly Archives: October 2020

THE BEADY EYE SAY’S. WHEN A VACCINE ARRIVES ALGORITHMS MAY WELL DECIDE WHO QUALIFY AND WHO DOES NOT.

26 Monday Oct 2020

Posted by in Algorithms., Artificial Intelligence., Digital age., Fourth Industrial Revolution., Human values., Life., Modern day life., Our Common Values., POST COVID-19., Survival., Technology v Humanity, Telling the truth., The common good., The Obvious., The pursuit of profit., The state of the World., The world to day., Unanswered Questions., What Needs to change in the World, Where's the Global Outrage.

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(Ten-minute read) 

Algorithms in Decision Making.

 

We should be warier of their power. People don’t need to understand something to do it.   The algorithm does it for them.

They’re are increasingly determining our collective future.

We are already halfway towards a world where algorithms run everything.

With the current Pandemic, it is, not who will survive, but how and at what cost, not just to economic systems but to our hard-earned freedoms. 

Times will be rough as society tries to come up with an appropriate balance between who gets the jab. 

When algorithms involve machine learning, ( like track and trace ) they ‘learn’ the patterns from ‘training data’ which may be incomplete or unrepresentative of those who may be subsequently affected by the resulting algorithm.

Modern algorithm developers are focusing on creating algorithms that learn and develop with the data that they encounter. Machine learning is the next step that they are aiming for, with the algorithms deciding the input and output completely.

One of the world’s most used algorithms right now is the search engine algorithm of Google. It determines what people find in their internet searches and is the basis of the entire SEO industry, where people try to ensure that they show up in the top spot.

However, algorithms are much more prevalent than that- the Apple FaceID algorithm decides whether you are who you say you are.

Social Media algorithms tuned to your desires and want’s ensures that everything on your feed will be of interest to you without you knowing what data these algorithms use and what they aim for.

(Google’s search algorithm is more closely guarded  than classified secret documents) 

It is very convenient for people to follow the advice of algorithms if your high-frequency trading on the stock exchange but some algorithms limit people’s worldview, which can allow large population groups to be easily controlled.

This is why many of the issues raised in this post will require close monitoring, to ensure that the oversight of machine learning-driven algorithms continues to strike an appropriate and safe balance between recognizing the benefits (for healthcare and other public services, for example, and for innovation in the private sector) and the risks (for privacy and consent, data security and any unacceptable impacts on individuals).

Algorithms are being used in an ever-growing number of areas, in ever-increasing ways, however, like humans, they can produce bias in their results, even if unintentional.

They are bringing big changes in their wake; from better medical diagnoses to driverless cars, and within central governments where there are opportunities to make public services more effective and achieve long-term cost savings.

However, the Government should produce, publish, and maintain a list of where algorithms with significant impacts are being used within the Central Government, along with projects underway or planned for public service algorithms, to aid not just private sector involvement but also transparency.

Governments should not just simply accept what the developers of algorithms offer in return for data access.

This is now an urgent requirement because partnership deals are already being struck without the benefit of comprehensive national guidance for this evolving field.  

Given the international nature of digital innovation, governments, should establish audits of algorithms, introducing certification of algorithms, and charging ethics boards with oversight of algorithmic decisions.

Governments should identify a ministerial champion to provide government-wide oversight of such algorithms, where they are used by the public sector, and to co-ordinate departments’ approaches to the development and deployment of algorithms and partnerships with the private sector.

Transparency must be a key underpinning for algorithm accountability.

Why?

Because it will make it easier for the decisions produced by algorithms to be explained. 

(The ‘right to explanation’ is a key part of achieving accountability and tackling the ethical implications around AI.)

Why?

Because they are also moving into areas where the benefits to those applying them may not be matched by the benefits to those subject to their ‘decisions’—in some aspects of the criminal justice system, for example.

Because algorithms using social media datasets like ‘big data’ analytics, need data to be shared across previously unconnected areas, to find new patterns and new insights.

It’s not COVID-19 that will fuck us all its Profit-seeking algorithms.

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

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THE BEADY EYE SAYS. CASH IS OXYGEN IN A PANDEMIC AND ECONOMIC DEPRESSION

23 Friday Oct 2020

Posted by in 2020: The year we need to change., Algorithms., Artificial Intelligence., Climate Change., COVID-19, Democracy, Digital age., DIGITAL DICTATORSHIP., Disconnection., Economic Depression., Face Recognition., Fake News., Fourth Industrial Revolution., How to do it., Human values., Humanity., Inequality., Life., POST COVID-19., Purchasing Power., Reality., Sustaniability, Technology, Technology v Humanity, The common good., The Obvious., The pursuit of profit., The state of the World., The world to day., Unanswered Questions., Universal Basic Income ., VALUES, WHAT IS TRUTH, What Needs to change in the World, Where's the Global Outrage., World Economy.

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(Three-minute read) 

 In these extraordinary times, I am sure I speak for world citizens that we count on our leaders to bring out their statesmanship and have the courage and imagination to think and work together to fight this pandemic in equally extraordinary ways.

We may be about to face the perfect storm:

 A humanitarian disaster, global recession, severe de-globalization, the crash of healthcare systems, social breakdown, conflicting nationalism not forgetting the power of AI, and its algorithms all point to the need for value realignment.

 Many of the issues have a history of a basis. So potential risks and ways to approach them are not as abstract as we may think.

 How do we actually design a new system that can understand and implement the various form of preference and values of a population?

 The ideal system is, of course, a balance between all the needs of the numerous stakeholders the people, and the earth we all live on.

 So how do our societies reconcile their own historic aspirations while we are struggling with a world of ARTIFICAL INTELLIGENCE that is isolating us all into data?  

 Neither China nor the US, Iran, Indonesia, or any country can insulate themselves from what is to come.  COVID-19 should be the exception to — not the extension of –geopolitical rivalry. It should be an opportunity to recover trust rather than advance mistrust. 

 HOWEVER, WHAT WE WILL WITNESS IS OUR COLLECTIVE INABILITY TO ACT AS ONE. (DUE TO A MENSTRUUM OF REASONS FAR TO LONG TO ADDRESS HERE.)

 From what we see to date: 

With the erosion of democratic institutions, with the rise of the right, loss of jobs, false news, rising inequality, foodbanks, our inability to tackle Climate change, stop wars, without any robust mechanisms of oversight and accountability for Profit-seeking algorithms there seems little hope for future generations.

Artificial intelligence now embedded in our daily lives has still to show empirical evidence that validates that AI technology will achieve a broad base of social benefit we aspire to.

We need a community of researchers worldwide to really understand the range of potential harms that AI systems pose.  The use of data, machine learning, their applications to society – Face recognition -Track and Trace- all in use without any regulations. 

Therefore there is only one solution to the problems facing us all and that is the introduction of a basic living wage for all. 

Why?“

Because Cash is the best thing you can do to improve health outcomes, education outcomes, and lift people out of poverty. It’s the only solution to an economy where a small group of people is getting very, very wealthy while everyone else is struggling to make ends meet.

It would remove the problem with existing welfare programs that keep people below the poverty line a form of structural inequality.

It would also cost governments less simplifying welfare programs. 

A guaranteed income would give young couples the confidence they need to start a family.

From a macro viewpoint, it would give society a much-needed ballast during a Depression.

It would offset job losses caused by technology.

What are the downsides?

Inflation. 

Who funds it?

Many would support it if tech companies with profit-seeking algorithms paid for it.

High-frequency trading.

Hedge Funds, Sovereignty wealth funds, and currency trading over $50,000  

Cash is King. It’s an idea that is long overdue.

Both the Current pandemic and Automation are fundamentally changing the structure of the economy. Proposals for various forms of regular cash assistance are increasingly part of the political conversation.  And in fact, the cash payments of 2020 are serving as something of a real-life test of the principles behind UBI, even if there are important differences.

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

THE BEADY EYE SAYS. THERE IS ONLY ONE WAY TO SAVE THE ECONOMY.

12 Monday Oct 2020

Posted by in #whatif.com, 2020: The year we need to change., COVID-19, How to do it., Human values., Humanity., Imagination., Life., Modern day life., Our Common Values., Pandemic, POST COVID-19., Purchasing Power., Reality., Stimulus package., Survival., Sustaniability, The common good., The essence of our humanity., The Obvious., The state of the World., The world to day., Truth, Unanswered Questions., Universal Basic Income ., We can leave a legacy worthwhile., What needs to change in European Union., What Needs to change in the World, World Economic Depression.

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(Three-minute read) 

The covid -19 pandemic is changing everything. Unfortunately, our politicians are not used to this kind of emergency.

But they may soon find that their preferred economic cure to the coronavirus will long outlive the enemy it was intended to fight.

After all, income taxes were first introduced as temporary measures intended to address a short-term crisis and are still with us today.

As western leaders learned in the Great Depression, and after the second world war, to demand collective sacrifice you must offer a social contract that benefits everyone.”

The only way to achieve the above in a world that is driven by greed is by implementing a universal basic income that is funded by greed. 

We all witnessed the Financial crises. How governments introduced Quantitive easing by issuing billions to banks. It did not stop it from spreading throughout a single economy, the economy of a region, or economies worldwide. Asset prices saw a steep decline in value, businesses, and consumers were unable to pay their debts, and financial institutions experience liquidity shortages.

If we learned anything it was that putting trillions into the mouths of the greedy did not help the poor.  As income inequality continues to grow and the disruptive impact of technology leads to less security and stability for a growing list of industries and careers, a  Universal basic income can protect people from slipping through the ever-expanding cracks in our social safety net.

THE PREPANDEMIC case for a universal basic income is both simple and seductive. 

It is the most efficient way to get money into the hands of individuals and prevent the economy from seizing up completely—and because it largely cuts government bureaucracy out of the equation.

Until this year, it was mostly an idea that lived on the margins of the political mainstream, debated and discussed in academic circles, and overlooked by almost everyone else. Then, as with so many other things, COVID-19 changed everything.


Helping us overcome that challenge isn’t the only thing a UBI could do.

Take, for example, its impact on homelessness, “a guaranteed annual income would also help to make it far less likely that job loss, divorce, family conflict, domestic violence, injury, or illness result in homelessness.

UBI “could be transformational.”

“Beyond defeating the disease, the great test all countries will soon face is whether current feelings of common purpose will shape society after the crisis.”

Humans need work more than work needs us. “Poverty and income insecurity translate into expensive health care needs .“Income is the leading determinant of health.”

But the most important contribution that a UBI could make to our lives is raising our expectations of what governments can—and should—do.

It holds up a guiding point by which to assess government initiatives to alleviate poverty, to reduce income inequality, and to address precarity in the labor market.

Just as we saw a major reassessment of the role that governments should play in the aftermath of the Second World War, we may well see a similar adjustment in the wake of COVID-19.

Dead people don’t pay taxes or contribute to the GDP. They remain in permanent lockdown. 

At least with UBI when a vaccine does arrive you might be able to afford to buy it and make better choices in saving yourself. 

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

 

 

 

 

 

 

 

THE BEADY EYE ASK’S. IS IT NOT TIME FOR THE ADVERSTISING INDUSTRY TO BE CURTAILED.

05 Monday Oct 2020

Posted by in #whatif.com, 2020: The year we need to change., Advertising, Advertising industry, Big Data., COVID-19, Digital age., Disconnection., How to do it., Human values., POST COVID-19., Purchasing Power., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Obvious., The pursuit of profit., The state of the World., The world to day., TRACKING TECHNOLOGY., Unanswered Questions., VALUES, We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World

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(Twelve-minute read) 

The coronavirus pandemic has caused a considerable drop in advertising spending however life in the time of coronavirus is increasingly a life lived online which has led to an acceleration of digital adoption and e-commerce.

Our current regulations governing advertising are no longer enough to ensure protection against aggressive sales techniques, false or deceptive ad messages, as well as intentionally incomplete information. The Sale of Goods Act of 1979 under which all advertised goods must match the description advertised on them is out of date. 

In today’s digital era, conventional marketing dictums no longer hold true.

In a nutshell, ‘Everything for everyone, customized’

The very nature of what this industry is about should with the current difficulties facing the world be questioned.

Clearly, there should be a line separating the private from the public, the free from the controlled.

But who should be in charge of drawing this line?  Facebook, Twitter, Apple, Microsoft, Apps, or Laws to curtail the advertising industry from promoting consumerism for the sake of profit.

Just like any other industry, advertising needs regulation.

On one side, we live in free-market times, which means that each product or brand, no matter how big or small, has the right to be noticed but not the right to piggyback on fear – On the other side, not all products and services are equal. Some are neutral, while others might have a negative effect on our health, safety, and overall well-being-  such as gambling- fast food -obesity – cleaning products – damage to ecosystems. 

  1. We realize that advertising should be regulated.
  2. We admit that proper regulation can only be implemented on a state level.
  3. We are as concerned about government data collection as we are with data collection by marketing agencies and brands.

What is mind-blowing is that even with so many organizations, laws, and regulations designed to control the quality of advertising, some brands manage to get around ad regulations using legal loopholes.

You only have to look at BIo it now applies to everything down to sardines in tins. 

It would be an understatement to say that advertising regulation is complex but is it not time with what the world is facing to force it to rethink and stop pigging backing on the problems we all now face.

These days, when massive data breaches have become the new norm just imaging what is going to happen when the advertising media get their hands on promoting a vaccine against COVID -19.

Ad regulations should specify which forms of data collection and tracking are been used in order to consider what is legal and which Ad be banned. As the need for this form of regulation emerges international regulations such as GDPR come into play. The primary goal of such documents is to limit/control the power of ad tech companies, marketing agencies, and brands trying to make the most out of user data.

If not mass, untargeted broadcasting will become passé and data will be at the heart of marketing strategy.

New tracking and data collection technologies make us all more vulnerable and unprotected than ever before.

For instance, if there were no advertising regulations put in place, we will fall victim to the whims of marketers, quickly and inevitably, once and for all.

Brands will use complex combinations of personal data, location data, and environment data to target their customers with the right message at the right time on the right device.

These days, everything changes in a heartbeat. With new technologies, advertising can be as personalized as we allow it to be –  voice marketing.

In the modern ‘attention economy’ where consumer attention is divided across more devices, applications, and formats than ever before, only engaging and relevant ads will command consumer attention.

Advertisers are adapting by following consumers, which means prioritizing digital advertising. The online environment is favorable for “direct response” campaigns – those encouraging quick purchases by consumers.. and technological innovation continuously redefines the landscape of advertising. 

This new era has placed new demands upon marketers. AI and machine learning bring massive benefits to marketing. Digital advertising technology is changing rapidly. New communication technology –including social media, wearables, virtual reality — is turning the advertising industry upside down.

One could argue that many elements of human behavior are going to change permanently and there will be increasing complexity in consumer purchasing decisions but this will not stop advertising from exploration and delivering targeted ads.   

If we want real transformation all companies must find new ways of brand-building by using advertising to create awareness of climate change, pollution, racism, slave labor, etc.  In forests of inaccurate data we can’t make sense of or dark caves of illusory tech that yield no light at the end of the tunnel.

With more and more highly specific marketing there is still a lot to be done in this regard both on national and international levels. – greater transparency in the value chain is required.

A few examples: 

Switzerland: Although the local ad space is small, it is worth our attention. According to Swiss law, advertising lotteries and games of chance are strictly prohibited. In Switzerland, it is illegal to promote pharmaceutical products under prescription in any publicly available media. Health-related and nutritional claims for foods are only permitted if they deliver exactly what they promise.

China: The Chinese advertising market is the second-largest in the world and one of the most interesting in terms of ad control. For instance, brands can be fined up to $157,000 for using statements such as “the best,” “the most,” or similar phrases in their marketing campaigns. Another fascinating fact is that children under 10 are not allowed to endorse or promote within Chinese ads (even if it’s an advertisement for toys!)

Chile: Under Chilean law, it is not allowed to advertise products that are high in calories, sugar, sodium, and saturated fats to children under the age of 14. Brands producing the above-mentioned foods cannot be marketed in schools and are illegal to use in cartoons or toys for promotional purposes.

Ireland: According to advertising regulations in Ireland, any ads that target children under 18 cannot include celebrities. Foods that are high in sodium, sugar, or fats are completely banned from advertising on channels where at least half of the audience is under 18 years old.

All human comments appreciated. All like clicks and abuse chucked in the bin.