Category Archives: Advertising

THE BEADY EYE SAY’S . THE ADVERTISING INDUSTRY MUST BE BROUGHT TO HEAL WITH NEW LAWS TO REDUCE CONSUMPTION.

25 Tuesday Apr 2023

Posted by in #whatif.com, 2023 the year of disconnection., Advertising, Advertising industry,  Attention economy, Capitalism, CO2 emissions, Cry for help., Desensitization., Environment, How to do it., Human values., Modern day life., Profiteering., State of the world, Sustaniability, Telling the truth., The common good., The Obvious., The pursuit of profit., The world to day., Unanswered Questions., Universal values., VALUES, What is shaping our world., Where's the Global Outrage.

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( Seven minute read)

It is crystal clear that consumption is a major donator to the problems of both the environment and all of us are now facing. There is consistent evidence that exposure to marketing for unhealthy commodities – for example advertising for alcohol or food and drinks high in fat, salt, or sugar – is associated with consumption, including among children and young people.

To confront the climate emergency, the amount we consume needs to drop dramatically. Yet every day we’re told by the advertising industry to consume more.

The purpose of advertising is to boost revenue, gain an advantage over competitors, and build brand awareness, so it latch on to what ever is topical – Climate change – Energy – Sustainability – Cost of living etc.

Now with technology it has billion-dollar persuasion machines, promoting not quality of life but rather quantity of stuff.

It’s woven into our personal communications whenever we use social media platforms. In public spaces, where we have little choice over where we look, adverts are invasive, appearing without our consent, with the trend towards digital billboards only exposes us ever more.

Its so prevalent as to be invisible but with an effect no less insidious than air pollution.

We all have a role to play — from making sustainable choices to help safeguard the ocean and our environment, to urging world and business leaders to take the urgent, widespread, and ambitious action needed to tackle climate change and protect the planet.

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This is an industry capable of quickly shifting global public opinion, with the power to change hearts, minds and behaviour resulting in action, potentially on a global scale and also with profound and rapid effect.

It must be made to take responsibility for consumption, instead of continuing to drive the high carbon lifestyles and hyper-consumption that is killing us.

If we were to introduce new laws restricting marketing agencies from taking work from clients who aren’t actively reducing their own contributions to climate change, earning money from high carbon clients, the sort of companies from whom the investment community is increasingly divesting; promoting unnecessary and over-consumption, these companies  would eventually be forced to match their green advertising slogans with real green investment.

The questions for the advertising industry would become what are our obligations to tackle climate change i.e. how might we have contributed to climate change and how do we stop doing so, and what are our opportunities i.e. where can we make a positive contribution to the issue?

What other than laws will forced  it to rethink their strategies so the industry will go through a transition period, to discover a purpose beyond profit?

In fact, many would argue that the move to “doing well by doing good” will only become truly mainstream when the corporate social responsibility agenda and the growth agenda become one and the same.

There is no reason that governments could not introduce restricted areas and venues where the advertising of consumption is not allowed.

Buses covered in advertising at London's Piccadilly CircusA billboard advert in Manchester

For example:  Sporting events, Natural Reserves/ Public Park’s, Billboards and bus stops, Out door digital advertising.

We could stop television programming being sponsored by consumption  – Eat now.

Of course in a free society, businesses have the right to advertise their wares, and individual citizens are not the helpless brainless automatons that advertising industry’s considers them to be.

All advertising plays a crucial role in brand competition, drives product innovation, and fuels economic growth but would we not rather see community ads and art than have multi-billion companies putting logos and images everywhere?

If they are allowed to get the message out, the public has a right to reply to those ads.

We don’t want our city’s children bombarded with animated advertising on TV screens in the street.

Critically, the more that people prioritise materialistic values and goals, the less they embrace positive attitudes towards the environment – and the more likely they are to behave in damaging ways. If you think this is a fanciful aim, then you might need to think again with the state the world is in.

We’re in a place where major behaviour change is required.

To question the legitimacy of corporate outdoor adverting and draw attention to the impact they can have on social issues, mental health, wellbeing, the climate, and the communication of public space where governments are too inert/broke/ill-intentioned/in thrall to vested interests to take effective action.

Business leaders must increasingly look beyond short-term profitability to address the pressing need to reduce emissions.

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.The advertising industry is in a very different place to where it was a year ago.

Where, how, and when you advertise will constantly change with the times. That’s one thing we can count on.

Culture has always defined marketing and brand marketers have a lot of power to dictate.

The rise of the internet, computers, and mobile devices only provided more platforms for video ads to appear. It’s probably still going to be one of the most important advertising trends in the next 5 years.

We have our hands on the levers of behaviour change, but in an era in which attention is often only ever partial, puncturing the collective consumer inertia with a complex message is no easy feat.

We spend every day thinking of ways to change people’s behaviours,

These skills are the ones needed more than ever by the world to halt the human causes of climate change.

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Advertising has always evolved with the technology at hand. This includes tracking of clicked links, customer behaviour, purchase history, survey responses, and more.

Marketers can then use that information to create custom messages or content that’ll match the target audiences’ interests.

Finding out which people to show a particular ad to and the right time to show them is crucial in the world of smartphones

Next step, profit.

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In a cut-throat and viciously competitive market, pioneering new technology can have a major impact on the effectiveness of advertising campaigns.

Another big use of mobile advertising is through games.

A lot of mobile games are created with the format of being able to purchase resources with real-world money.

This means that ads will now be geared towards targeting real people through emails and other registered user data. With more information available, marketers can provide customers with a better offer that’ll most likely translate into sales.

Social advertising is the use of Facebook, LinkedIn, Instagram, Twitter, and other social media platforms for advertising potentials.

The format itself is undergoing rapid transformation because most people watch for content and not for production quality.

Data collection and cookies naturally have poor public perception, often being viewed as encroaching on private information and stealing data, with ads following consumers around the internet.

Now, these apps aren’t just for sending messages and emoji cause it’s also a place to find advertisements relevant to users.

As the climate crisis bites

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We need new metrics and measurement tools – and new bonus and remuneration systems to underpin our value systems, not just legislation against high-carbon advertising, focusing on fossil fuel companies, petrol- and diesel-engine cars and aviation.

Because, marketing has been transformed by digital speed, relevance and reach of advertising campaigns.

Because, overconsumption in general, encouraged by advertising, has a climate and ecological impact.

Because, programmatic advertising uses AI to automatically buy ads that can target audiences more specifically. ( Programmatic advertising is a combination of big data processing, technical skills, and automation.)

Because, advertising works by getting under your radar, introducing new ideas without bothering your conscious mind.

Because, contextual advertising is a form of targeted advertising where site content and keywords are analyzed in real time to determine their suitability for a brand’s message.

Because, children are now at the mercy of so-called “surveillance advertising”. It is estimated that by the time a child turns 13, ad-tech firms would have gathered 72m data points on them. The more data collected from an early age, the easier it is for advertisers to turn young children into consumer targets.

A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing

We know that advertising is a key engine of the economy. There are visual images and marketing messages that have insinuated themselves into the nervous systems of humans.

There’s a long way to go and a lot to be done. The ad business, with strategy tools and processes that were for the most part developed in the 60s to accommodate the advent of commercial TV, is a lot closer to where it started the journey than where it needs to get to.

Let’s create a movement and band together to save the planet in a non-branded or political way.

New checks and balances need to accommodate the natural concerns of councils and residents around climate, air pollution, environmental light pollution, the “attention economy”, mental health and the dominance of non-consensual adverts in public spaces.

I’m sure most advertisers and agencies would rather work on solving this global crisis, and if we can use just 5% of the industry’s time toward this initiative.

It isn’t clickbait that is needed but a genuine concern for the fate of the planet or a cynical hunch that doing the right thing will drive growth and profit – if the improved behaviour is real.

I believe that would lead to greater satisfaction, retention and more.

Break the Silence and comment.

All human comments appreciated. All like clicks and abuse chucked in the bin.

Contact; bobdillon33@gmail.com

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THE BEADY EYE ASKS: WHEN ARE WE GOING TO RECOGNIZE THE ENORMOUS AND UNDENIABLE POWER THAT NATURE HAS OVER CIVILIZATION AND OVER ITS POLITICS ?

26 Thursday Aug 2021

Posted by in 2021. The year for change., Advertising, Advertising industry

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(Twelve-minute read) 

Scientists have not suggested that climate played any direct role in causing the current COVID-19 outbreak, but no matter how one looks at what is happing climate change is making outbreaks of disease more common and more dangerous which promises to amplify the harm and make even unrelated crises more painful.

You would have to be blind, deaf, and dumb not to recognize nature’s enormous and undeniable power over civilization and even over its politics, and we urgently need a shared vision of basic values to provide an ethical foundation for the emerging world community. 





You don’t have to be a scientist to know that the loss of biodiversity and encroachment by civilization will help new viruses jump to people and that we are still turning a blind eye to the fact that our behavior is driving this.

There are undeniably numerous reasons alone that may make the pandemic prologue for more far-reaching and disruptive changes to come. However, it is also clear that climate policy today is indivisible from efforts to prevent new infectious outbreaks. 

Slow action on climate has made dramatic warming and large-scale environmental changes inevitable. It is now up to the public and leaders to understand that it’s human behavior driving the rise in disease, just as it drives the climate crisis.

The current pandemic and climate change are both demonstrating this in real-time.

Today, hurricanes are larger and more intense than ever. Fires are spreading faster and further amid drought, their total size having doubled in recent years.

So what can be done to speed up the transformation of how we manage our world?

Promoting sustainability requires a total transformation of how we think, buy and use earth resources.

This transformation is now in its infancy.

The seeds of the values-based approaches ‘Ethical’ values such as trust, integrity, justice, and compassion are usually neglected in sustainability assessment.

The authorities tasked with responding to it will already be consumed by other emergencies, their capacity to provide even the most fundamental aid limited, their budgets gutted.


It is time that the Advertising industry step up to the challenge.

While seemingly benign advertising is one of the key drivers behind climate change by promoting excessive consumption.

Advertising is an excellent form of communication, capable of delivering a wealth of information to consumers on varying topics. It has become so powerful and so subtle that consumers accept most advertising content without question.

On the other hand, advertising to sell products is willing to sacrifice the health and welfare of the consumer, turning them into gluttons, and lowering the moral standards of our society. 

By their very nature Advertising, language, logic, and action force separation, discrimination, and choice.

Advertising creates excess “want” in a society that does not know the meaning of “need.”

Marketing in its various forms continues to grow through mobile, content marketing, social platforms, and new digital platforms. Now Worth $1.2 Trillion.  

Digital platforms like Facebook, Twitter, Linked In, Instagram, Snapchat, and Google AdWords have a glaring responsibility to introduce green-field technology that creates genuinely new opportunities for advertisers and marketers, not to mention consumers.

To assist in this transformation, we must start to legislate against advertisements that promote unsustainable consumption for the sake of short-term profit.

Media outlets should be legally required to remove any advertising that does not meet the values of sustainability.

The ability to motivate an entire group to strive toward a specific goal is a major part of what makes a good Advertisements.

                                               ————–

At the end of the day, the creation of new indexes and methodologies to measure human and economic development are needed, since they will provide us with a wider toolkit to analyze our main subject: economic sustainable growth.

Well-established measures such as Gross Domestic Product (GDP) should no be the key determinants of national policies and legislation.

GDP can remain as a complementary indicator to development, but it is not an adequate indicator when considered on its own.

 It represents the value of all goods and services produced over a specific time period within a country’s borders.

We know that in an economy, GDP is the monetary value of all final goods and services produced while it is totally removed from the damage it creates to our core values.

However, it fails to account for the multi-dimensional nature of development or the inherent shortcomings of capitalism, which tends to concentrate income and, thus, power.

If we continue to concentrate on GPD disasters that might have otherwise proved manageable will compound and amplify COVID’s effects until the hurt — measured in lives, livelihoods, and property damage — winds up worse than it might have been from anyone disaster alone.

Throwing money at a problem doesn’t work without core values determined from that starting point. One of the limitations of GDP is that it only addresses average income, failing to reflect how most people actually live or who benefits from economic growth.

                                        ———————–

What’s known as biodiversity is critical because the natural variety of plants and animals lends each species greater resiliency against threat and together offers a delicately balanced safety net for natural systems.

As diversity wanes, the balance is upset, and remaining species are both more vulnerable to human influences and, according to a landmark 2010 study in the journal Nature, more likely to pass along powerful pathogens.

The human spirit has consistently sought to transcend the material, biological, physiological, and technological limitations. but the present world problems won’t be solved by technology because no feasible technology will sufficiently decouple economic activity and environmental impact.

Take profit-seeking algorithms for example.

The urgency of the climate change crisis really can’t be overstated. Unless action is taken across all levels of society over the next decade, we’re looking at a near future of droughts, flooding, and poverty for hundreds of millions of people.

So here’s the existential crisis for adland:

The more effective it is at selling products to consumers, the worse the climate crisis gets.

THE ADVERTISING INDUSTRY HAS A MORAL DUTY TO STOP EXCESSIVE CONSUMPTION. TO STOP PROMOTING EAT MORE, BUY MORE, GAMBLE MORE. DIE SOONER. 

All human comments are appreciated. All like clicks and abuse chucked in the bin.

THE BEADY EYE ASK’S. IS IT NOT TIME FOR THE ADVERSTISING INDUSTRY TO BE CURTAILED.

05 Monday Oct 2020

Posted by in #whatif.com, 2020: The year we need to change., Advertising, Advertising industry, Big Data., COVID-19, Digital age., Disconnection., How to do it., Human values., POST COVID-19., Purchasing Power., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Obvious., The pursuit of profit., The state of the World., The world to day., TRACKING TECHNOLOGY., Unanswered Questions., VALUES, We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World

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(Twelve-minute read) 

The coronavirus pandemic has caused a considerable drop in advertising spending however life in the time of coronavirus is increasingly a life lived online which has led to an acceleration of digital adoption and e-commerce.

Our current regulations governing advertising are no longer enough to ensure protection against aggressive sales techniques, false or deceptive ad messages, as well as intentionally incomplete information. The Sale of Goods Act of 1979 under which all advertised goods must match the description advertised on them is out of date. 

In today’s digital era, conventional marketing dictums no longer hold true.

In a nutshell, ‘Everything for everyone, customized’

The very nature of what this industry is about should with the current difficulties facing the world be questioned.

Clearly, there should be a line separating the private from the public, the free from the controlled.

But who should be in charge of drawing this line?  Facebook, Twitter, Apple, Microsoft, Apps, or Laws to curtail the advertising industry from promoting consumerism for the sake of profit.

Just like any other industry, advertising needs regulation.

On one side, we live in free-market times, which means that each product or brand, no matter how big or small, has the right to be noticed but not the right to piggyback on fear – On the other side, not all products and services are equal. Some are neutral, while others might have a negative effect on our health, safety, and overall well-being-  such as gambling- fast food -obesity – cleaning products – damage to ecosystems. 

  1. We realize that advertising should be regulated.
  2. We admit that proper regulation can only be implemented on a state level.
  3. We are as concerned about government data collection as we are with data collection by marketing agencies and brands.

What is mind-blowing is that even with so many organizations, laws, and regulations designed to control the quality of advertising, some brands manage to get around ad regulations using legal loopholes.

You only have to look at BIo it now applies to everything down to sardines in tins. 

It would be an understatement to say that advertising regulation is complex but is it not time with what the world is facing to force it to rethink and stop pigging backing on the problems we all now face.

These days, when massive data breaches have become the new norm just imaging what is going to happen when the advertising media get their hands on promoting a vaccine against COVID -19.

Ad regulations should specify which forms of data collection and tracking are been used in order to consider what is legal and which Ad be banned. As the need for this form of regulation emerges international regulations such as GDPR come into play. The primary goal of such documents is to limit/control the power of ad tech companies, marketing agencies, and brands trying to make the most out of user data.

If not mass, untargeted broadcasting will become passé and data will be at the heart of marketing strategy.

New tracking and data collection technologies make us all more vulnerable and unprotected than ever before.

For instance, if there were no advertising regulations put in place, we will fall victim to the whims of marketers, quickly and inevitably, once and for all.

Brands will use complex combinations of personal data, location data, and environment data to target their customers with the right message at the right time on the right device.

These days, everything changes in a heartbeat. With new technologies, advertising can be as personalized as we allow it to be –  voice marketing.

In the modern ‘attention economy’ where consumer attention is divided across more devices, applications, and formats than ever before, only engaging and relevant ads will command consumer attention.

Advertisers are adapting by following consumers, which means prioritizing digital advertising. The online environment is favorable for “direct response” campaigns – those encouraging quick purchases by consumers.. and technological innovation continuously redefines the landscape of advertising. 

This new era has placed new demands upon marketers. AI and machine learning bring massive benefits to marketing. Digital advertising technology is changing rapidly. New communication technology –including social media, wearables, virtual reality — is turning the advertising industry upside down.

One could argue that many elements of human behavior are going to change permanently and there will be increasing complexity in consumer purchasing decisions but this will not stop advertising from exploration and delivering targeted ads.   

If we want real transformation all companies must find new ways of brand-building by using advertising to create awareness of climate change, pollution, racism, slave labor, etc.  In forests of inaccurate data we can’t make sense of or dark caves of illusory tech that yield no light at the end of the tunnel.

With more and more highly specific marketing there is still a lot to be done in this regard both on national and international levels. – greater transparency in the value chain is required.

A few examples: 

Switzerland: Although the local ad space is small, it is worth our attention. According to Swiss law, advertising lotteries and games of chance are strictly prohibited. In Switzerland, it is illegal to promote pharmaceutical products under prescription in any publicly available media. Health-related and nutritional claims for foods are only permitted if they deliver exactly what they promise.

China: The Chinese advertising market is the second-largest in the world and one of the most interesting in terms of ad control. For instance, brands can be fined up to $157,000 for using statements such as “the best,” “the most,” or similar phrases in their marketing campaigns. Another fascinating fact is that children under 10 are not allowed to endorse or promote within Chinese ads (even if it’s an advertisement for toys!)

Chile: Under Chilean law, it is not allowed to advertise products that are high in calories, sugar, sodium, and saturated fats to children under the age of 14. Brands producing the above-mentioned foods cannot be marketed in schools and are illegal to use in cartoons or toys for promotional purposes.

Ireland: According to advertising regulations in Ireland, any ads that target children under 18 cannot include celebrities. Foods that are high in sodium, sugar, or fats are completely banned from advertising on channels where at least half of the audience is under 18 years old.

All human comments appreciated. All like clicks and abuse chucked in the bin.