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THE BEADY EYE ASKS: WHEN ARE WE GOING TO RECOGNIZE THE ENORMOUS AND UNDENIABLE POWER THAT NATURE HAS OVER CIVILIZATION AND OVER ITS POLITICS ?

26 Thursday Aug 2021

Posted by bobdillon33@gmail.com in 2021. The year for change., Advertising, Advertising industry

≈ Comments Off on THE BEADY EYE ASKS: WHEN ARE WE GOING TO RECOGNIZE THE ENORMOUS AND UNDENIABLE POWER THAT NATURE HAS OVER CIVILIZATION AND OVER ITS POLITICS ?

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Advertising industry, Algorithms trade., Capitalism and Greed, Capitalism vs. the Climate., Climate change

 

(Twelve-minute read) 

Scientists have not suggested that climate played any direct role in causing the current COVID-19 outbreak, but no matter how one looks at what is happing climate change is making outbreaks of disease more common and more dangerous which promises to amplify the harm and make even unrelated crises more painful.

You would have to be blind, deaf, and dumb not to recognize nature’s enormous and undeniable power over civilization and even over its politics, and we urgently need a shared vision of basic values to provide an ethical foundation for the emerging world community. 





You don’t have to be a scientist to know that the loss of biodiversity and encroachment by civilization will help new viruses jump to people and that we are still turning a blind eye to the fact that our behavior is driving this.

There are undeniably numerous reasons alone that may make the pandemic prologue for more far-reaching and disruptive changes to come. However, it is also clear that climate policy today is indivisible from efforts to prevent new infectious outbreaks. 

Slow action on climate has made dramatic warming and large-scale environmental changes inevitable. It is now up to the public and leaders to understand that it’s human behavior driving the rise in disease, just as it drives the climate crisis.

The current pandemic and climate change are both demonstrating this in real-time.

Today, hurricanes are larger and more intense than ever. Fires are spreading faster and further amid drought, their total size having doubled in recent years.

So what can be done to speed up the transformation of how we manage our world?

Promoting sustainability requires a total transformation of how we think, buy and use earth resources.

This transformation is now in its infancy.

The seeds of the values-based approaches ‘Ethical’ values such as trust, integrity, justice, and compassion are usually neglected in sustainability assessment.

The authorities tasked with responding to it will already be consumed by other emergencies, their capacity to provide even the most fundamental aid limited, their budgets gutted.


It is time that the Advertising industry step up to the challenge.

While seemingly benign advertising is one of the key drivers behind climate change by promoting excessive consumption.

Advertising is an excellent form of communication, capable of delivering a wealth of information to consumers on varying topics. It has become so powerful and so subtle that consumers accept most advertising content without question.

On the other hand, advertising to sell products is willing to sacrifice the health and welfare of the consumer, turning them into gluttons, and lowering the moral standards of our society. 

By their very nature Advertising, language, logic, and action force separation, discrimination, and choice.

Advertising creates excess “want” in a society that does not know the meaning of “need.”

Marketing in its various forms continues to grow through mobile, content marketing, social platforms, and new digital platforms. Now Worth $1.2 Trillion.  

Digital platforms like Facebook, Twitter, Linked In, Instagram, Snapchat, and Google AdWords have a glaring responsibility to introduce green-field technology that creates genuinely new opportunities for advertisers and marketers, not to mention consumers.

To assist in this transformation, we must start to legislate against advertisements that promote unsustainable consumption for the sake of short-term profit.

Media outlets should be legally required to remove any advertising that does not meet the values of sustainability.

The ability to motivate an entire group to strive toward a specific goal is a major part of what makes a good Advertisements.

                                               ————–

At the end of the day, the creation of new indexes and methodologies to measure human and economic development are needed, since they will provide us with a wider toolkit to analyze our main subject: economic sustainable growth.

Well-established measures such as Gross Domestic Product (GDP) should no be the key determinants of national policies and legislation.

GDP can remain as a complementary indicator to development, but it is not an adequate indicator when considered on its own.

 It represents the value of all goods and services produced over a specific time period within a country’s borders.

We know that in an economy, GDP is the monetary value of all final goods and services produced while it is totally removed from the damage it creates to our core values.

However, it fails to account for the multi-dimensional nature of development or the inherent shortcomings of capitalism, which tends to concentrate income and, thus, power.

If we continue to concentrate on GPD disasters that might have otherwise proved manageable will compound and amplify COVID’s effects until the hurt — measured in lives, livelihoods, and property damage — winds up worse than it might have been from anyone disaster alone.

Throwing money at a problem doesn’t work without core values determined from that starting point. One of the limitations of GDP is that it only addresses average income, failing to reflect how most people actually live or who benefits from economic growth.

                                        ———————–

What’s known as biodiversity is critical because the natural variety of plants and animals lends each species greater resiliency against threat and together offers a delicately balanced safety net for natural systems.

As diversity wanes, the balance is upset, and remaining species are both more vulnerable to human influences and, according to a landmark 2010 study in the journal Nature, more likely to pass along powerful pathogens.

The human spirit has consistently sought to transcend the material, biological, physiological, and technological limitations. but the present world problems won’t be solved by technology because no feasible technology will sufficiently decouple economic activity and environmental impact.

Take profit-seeking algorithms for example.

The urgency of the climate change crisis really can’t be overstated. Unless action is taken across all levels of society over the next decade, we’re looking at a near future of droughts, flooding, and poverty for hundreds of millions of people.

So here’s the existential crisis for adland:

The more effective it is at selling products to consumers, the worse the climate crisis gets.

THE ADVERTISING INDUSTRY HAS A MORAL DUTY TO STOP EXCESSIVE CONSUMPTION. TO STOP PROMOTING EAT MORE, BUY MORE, GAMBLE MORE. DIE SOONER. 

All human comments are appreciated. All like clicks and abuse chucked in the bin.

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THE BEADY EYE ASK’S. IS IT NOT TIME FOR THE ADVERSTISING INDUSTRY TO BE CURTAILED.

05 Monday Oct 2020

Posted by bobdillon33@gmail.com in #whatif.com, 2020: The year we need to change., Advertising, Advertising industry, Big Data., COVID-19, Digital age., Disconnection., How to do it., Human values., POST COVID-19., Purchasing Power., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Obvious., The pursuit of profit., The state of the World., The world to day., TRACKING TECHNOLOGY., Unanswered Questions., VALUES, We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World

≈ Comments Off on THE BEADY EYE ASK’S. IS IT NOT TIME FOR THE ADVERSTISING INDUSTRY TO BE CURTAILED.

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Advertising industry

 

(Twelve-minute read) 

The coronavirus pandemic has caused a considerable drop in advertising spending however life in the time of coronavirus is increasingly a life lived online which has led to an acceleration of digital adoption and e-commerce.

Our current regulations governing advertising are no longer enough to ensure protection against aggressive sales techniques, false or deceptive ad messages, as well as intentionally incomplete information. The Sale of Goods Act of 1979 under which all advertised goods must match the description advertised on them is out of date. 

In today’s digital era, conventional marketing dictums no longer hold true.

In a nutshell, ‘Everything for everyone, customized’

The very nature of what this industry is about should with the current difficulties facing the world be questioned.

Clearly, there should be a line separating the private from the public, the free from the controlled.

But who should be in charge of drawing this line?  Facebook, Twitter, Apple, Microsoft, Apps, or Laws to curtail the advertising industry from promoting consumerism for the sake of profit.

Just like any other industry, advertising needs regulation.

On one side, we live in free-market times, which means that each product or brand, no matter how big or small, has the right to be noticed but not the right to piggyback on fear – On the other side, not all products and services are equal. Some are neutral, while others might have a negative effect on our health, safety, and overall well-being-  such as gambling- fast food -obesity – cleaning products – damage to ecosystems. 

  1. We realize that advertising should be regulated.
  2. We admit that proper regulation can only be implemented on a state level.
  3. We are as concerned about government data collection as we are with data collection by marketing agencies and brands.

What is mind-blowing is that even with so many organizations, laws, and regulations designed to control the quality of advertising, some brands manage to get around ad regulations using legal loopholes.

You only have to look at BIo it now applies to everything down to sardines in tins. 

It would be an understatement to say that advertising regulation is complex but is it not time with what the world is facing to force it to rethink and stop pigging backing on the problems we all now face.

These days, when massive data breaches have become the new norm just imaging what is going to happen when the advertising media get their hands on promoting a vaccine against COVID -19.

Ad regulations should specify which forms of data collection and tracking are been used in order to consider what is legal and which Ad be banned. As the need for this form of regulation emerges international regulations such as GDPR come into play. The primary goal of such documents is to limit/control the power of ad tech companies, marketing agencies, and brands trying to make the most out of user data.

If not mass, untargeted broadcasting will become passé and data will be at the heart of marketing strategy.

New tracking and data collection technologies make us all more vulnerable and unprotected than ever before.

For instance, if there were no advertising regulations put in place, we will fall victim to the whims of marketers, quickly and inevitably, once and for all.

Brands will use complex combinations of personal data, location data, and environment data to target their customers with the right message at the right time on the right device.

These days, everything changes in a heartbeat. With new technologies, advertising can be as personalized as we allow it to be –  voice marketing.

In the modern ‘attention economy’ where consumer attention is divided across more devices, applications, and formats than ever before, only engaging and relevant ads will command consumer attention.

Advertisers are adapting by following consumers, which means prioritizing digital advertising. The online environment is favorable for “direct response” campaigns – those encouraging quick purchases by consumers.. and technological innovation continuously redefines the landscape of advertising. 

This new era has placed new demands upon marketers. AI and machine learning bring massive benefits to marketing. Digital advertising technology is changing rapidly. New communication technology –including social media, wearables, virtual reality — is turning the advertising industry upside down.

One could argue that many elements of human behavior are going to change permanently and there will be increasing complexity in consumer purchasing decisions but this will not stop advertising from exploration and delivering targeted ads.   

If we want real transformation all companies must find new ways of brand-building by using advertising to create awareness of climate change, pollution, racism, slave labor, etc.  In forests of inaccurate data we can’t make sense of or dark caves of illusory tech that yield no light at the end of the tunnel.

With more and more highly specific marketing there is still a lot to be done in this regard both on national and international levels. – greater transparency in the value chain is required.

A few examples: 

Switzerland: Although the local ad space is small, it is worth our attention. According to Swiss law, advertising lotteries and games of chance are strictly prohibited. In Switzerland, it is illegal to promote pharmaceutical products under prescription in any publicly available media. Health-related and nutritional claims for foods are only permitted if they deliver exactly what they promise.

China: The Chinese advertising market is the second-largest in the world and one of the most interesting in terms of ad control. For instance, brands can be fined up to $157,000 for using statements such as “the best,” “the most,” or similar phrases in their marketing campaigns. Another fascinating fact is that children under 10 are not allowed to endorse or promote within Chinese ads (even if it’s an advertisement for toys!)

Chile: Under Chilean law, it is not allowed to advertise products that are high in calories, sugar, sodium, and saturated fats to children under the age of 14. Brands producing the above-mentioned foods cannot be marketed in schools and are illegal to use in cartoons or toys for promotional purposes.

Ireland: According to advertising regulations in Ireland, any ads that target children under 18 cannot include celebrities. Foods that are high in sodium, sugar, or fats are completely banned from advertising on channels where at least half of the audience is under 18 years old.

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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All comments and contributions much appreciated

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