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(Twelve-minute read) 

Scientists have not suggested that climate played any direct role in causing the current COVID-19 outbreak, but no matter how one looks at what is happing climate change is making outbreaks of disease more common and more dangerous which promises to amplify the harm and make even unrelated crises more painful.

You would have to be blind, deaf, and dumb not to recognize nature’s enormous and undeniable power over civilization and even over its politics, and we urgently need a shared vision of basic values to provide an ethical foundation for the emerging world community. 

You don’t have to be a scientist to know that the loss of biodiversity and encroachment by civilization will help new viruses jump to people and that we are still turning a blind eye to the fact that our behavior is driving this.

There are undeniably numerous reasons alone that may make the pandemic prologue for more far-reaching and disruptive changes to come. However, it is also clear that climate policy today is indivisible from efforts to prevent new infectious outbreaks. 

Slow action on climate has made dramatic warming and large-scale environmental changes inevitable. It is now up to the public and leaders to understand that it’s human behavior driving the rise in disease, just as it drives the climate crisis.

The current pandemic and climate change are both demonstrating this in real-time.

Today, hurricanes are larger and more intense than ever. Fires are spreading faster and further amid drought, their total size having doubled in recent years.

So what can be done to speed up the transformation of how we manage our world?

Promoting sustainability requires a total transformation of how we think, buy and use earth resources.

This transformation is now in its infancy.

The seeds of the values-based approaches ‘Ethical’ values such as trust, integrity, justice, and compassion are usually neglected in sustainability assessment.

The authorities tasked with responding to it will already be consumed by other emergencies, their capacity to provide even the most fundamental aid limited, their budgets gutted.

It is time that the Advertising industry step up to the challenge.

While seemingly benign advertising is one of the key drivers behind climate change by promoting excessive consumption.

Advertising is an excellent form of communication, capable of delivering a wealth of information to consumers on varying topics. It has become so powerful and so subtle that consumers accept most advertising content without question.

On the other hand, advertising to sell products is willing to sacrifice the health and welfare of the consumer, turning them into gluttons, and lowering the moral standards of our society. 

By their very nature Advertising, language, logic, and action force separation, discrimination, and choice.

Advertising creates excess “want” in a society that does not know the meaning of “need.”

Marketing in its various forms continues to grow through mobile, content marketing, social platforms, and new digital platforms. Now Worth $1.2 Trillion.  

Digital platforms like Facebook, Twitter, Linked In, Instagram, Snapchat, and Google AdWords have a glaring responsibility to introduce green-field technology that creates genuinely new opportunities for advertisers and marketers, not to mention consumers.

To assist in this transformation, we must start to legislate against advertisements that promote unsustainable consumption for the sake of short-term profit.

Media outlets should be legally required to remove any advertising that does not meet the values of sustainability.

The ability to motivate an entire group to strive toward a specific goal is a major part of what makes a good Advertisements.


At the end of the day, the creation of new indexes and methodologies to measure human and economic development are needed, since they will provide us with a wider toolkit to analyze our main subject: economic sustainable growth.

Well-established measures such as Gross Domestic Product (GDP) should no be the key determinants of national policies and legislation.

GDP can remain as a complementary indicator to development, but it is not an adequate indicator when considered on its own.

 It represents the value of all goods and services produced over a specific time period within a country’s borders.

We know that in an economy, GDP is the monetary value of all final goods and services produced while it is totally removed from the damage it creates to our core values.

However, it fails to account for the multi-dimensional nature of development or the inherent shortcomings of capitalism, which tends to concentrate income and, thus, power.

If we continue to concentrate on GPD disasters that might have otherwise proved manageable will compound and amplify COVID’s effects until the hurt — measured in lives, livelihoods, and property damage — winds up worse than it might have been from anyone disaster alone.

Throwing money at a problem doesn’t work without core values determined from that starting point. One of the limitations of GDP is that it only addresses average income, failing to reflect how most people actually live or who benefits from economic growth.


What’s known as biodiversity is critical because the natural variety of plants and animals lends each species greater resiliency against threat and together offers a delicately balanced safety net for natural systems.

As diversity wanes, the balance is upset, and remaining species are both more vulnerable to human influences and, according to a landmark 2010 study in the journal Nature, more likely to pass along powerful pathogens.

The human spirit has consistently sought to transcend the material, biological, physiological, and technological limitations. but the present world problems won’t be solved by technology because no feasible technology will sufficiently decouple economic activity and environmental impact.

Take profit-seeking algorithms for example.

The urgency of the climate change crisis really can’t be overstated. Unless action is taken across all levels of society over the next decade, we’re looking at a near future of droughts, flooding, and poverty for hundreds of millions of people.

So here’s the existential crisis for adland:

The more effective it is at selling products to consumers, the worse the climate crisis gets.


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