Category Archives: Purchasing Power.

THE BEADY EYE SAYS. THE CLIMATE CRISES IS NO LONGER A LOOMING THREAT IT IS ARTFICAL INTELLIGENCE.

29 Saturday May 2021

Posted by in #whatif.com, 2021. The year for change., Algorithms., Artificial Intelligence., Capitalism, Climate Change Summit Scotland 2021, Dehumanization., Digital age., Enegery, Environment, Fourth Industrial Revolution., Green Energy., How to do it., HUMAN INTELLIGENCE, Human values., Humanity., Modern Day Communication., Modern day life., Post - truth politics., POST COVID-19., Purchasing Power., Reality., Renewable Energy., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Future, The Obvious., The pursuit of profit., The state of the World., The world to day., THE WORLD YOU LIVE IN., THIS IS THE STATE OF THE WORLD.  , VALUES, We can leave a legacy worthwhile., What Needs to change in the World, Where's the Global Outrage.

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(Eight-minute read) 

We live in an age in which intersecting crises are being lifted to a global scale, with unseen levels of inequality, environmental degradation, and climate destabilization, as well as new surges in populism, conflict, economic uncertainty, and mounting public health threats.

All are crises that are slowly tipping the balance, questioning our business-as-usual economic model of the past decades, and requiring us to rethink our next steps.

In the next few months, we will once again witness a gathering of verbal diarrhea in Scotland all promising to go green.

There is no doubting in the last few decades that we humans have achieved advances away beyond what our ancestors would have believed possible. The irony is that to survive we have to become something very different from what we are. 

Many optimists believe that technology can transform society and solve climate change.

To a great extent, this is probably true no more so than in the field of medician. 

Take the discovery by Alexander Fleming in 1928 of Penicillin.

Before its discovery, we were dying thirty years early than we do today. 

His discovery was down to an accidental piece of bacteria landing on one of his Petri dishes which took another ten years to develop into a drug to save lives. 

Today with human intelligence and machine learning we can produce drugs in a matter of months.     

The way forward to reducing CO2 emissions is not a by-pass lane it is by using the technologies that already exist.  

It’s time to cut out the verbal and bull shit and make these technologies affordable to all. 

Yes, the world today is in a dire state and a new kind of social and ecological environment needs to be created with green energy the price of which is toppling daily.

Comparing global problems involves lots of uncertainty and difficult judgment calls, but every problem is solvable if we devote resources to building a just world and not guns.

THE WORLD RUNS ON ELECTRICITY.  

SO IF WE WANT A GREEN FUTURE NON-REPAYABLE GRANTS TO CONVERT FROM FOSSIL FUELS GENERATED ELECTRIC TO ENERGY BY NON-POLLUTING RENEWABLE MATERIALS – WIND – SUN- WATER-  GEOTHERMAL – HYDROGEN. 

SUCH A MOVE WOULD CREATE MILLIONS OF JOBS AND COULD BE FUNDED BY PLACING A WORLD AID COMMISSION OF 0.05% ON ALL ACTIVITIES THAT HAVE PROFIT FOR-PROFIT SAKE AT THEIR HEART. ( See previous posts) 

                                  _______________________ 

 

We are now presented with two very different futures. 

The last generation that can stop devastating climate change. We have the knowledge and the tools – we just need politicians to lead the way.

or

We fail to meet climate mitigation goals.

For certain, either outcome will not be easy or cheap and it is happing faster than we wish to acknowledge.  

The problem is the two outcomes are profoundly interlocked with lots of uncertainty.

HOWEVER, UNLIKE THE CURRENT PANDEMIC CLIMATE CHANGE WON’T JUST DISAPPEAR IT WILL REQUIRE A NEW MEANING OF LIFE.

To recognize that we are entering a new world with opportunities and perspectives is an enormous challenge not because of climate change but because of the current inequalities existing on the Planet.

The choice we are now confronted with is one we will have to make over and over again as we transition to a more resilient, zero-carbon, just, and healthier future.

The question is who is going to pay for the transition.  

New transformative technologies may promise a radically better future but also pose catastrophic risks.

THERE IS LITTLE POINT IN REDUCING GLOBAL TEMPERATURES IF BY THE TIME IT HAS STABILIZED HALF OF THE WORLDS POPULATION HAS BEEN DESTABILIZED OR DISPLACED.

A lack of global emphasis on foreign aid, conflict, and political factors have kept poverty as a driving factor of Inequality.

To adjust to the coming new kind of social and ecological environment, how do we frame either of the above outcomes constructively.

We will have to relearn the world to do so. 

We have to become more aware of the future of our planet and our future and the legacy of the human species to start a serious battle to make up for the damages.

At the moment it is difficult to know the changes in the ecosystems that surround us not to mention the social uncertainty to come.

The fundamental economic problem is related to the issue of scarcity.

Society is mostly dominated by people wishing to consume more goods and services that are available.

One in nine people in the world go hungry each day and suffer from nutritional deficiencies as a result.

Currently, 1 in 9 people lack access to clean water across the world.

The problem is not that we aren’t producing enough food, but rather that people lack access to food. Many people do not have enough money to purchase food and cannot grow their own.

To try to work out which global problems are most pressing and make progress on foundational questions about how best to address them is impossible unless we address the fundamental problem.

To recognize that scarcity will drive almost everything. 

To recognize a sense of shared humanity. 

To recognize that approximately 600 million children are not mastering basic mathematics and literacy while at school.

To recognize that is not just climate change that treating the world but artificial intelligence and the way we are using it.

Using only the interaction of its embedded sensors, computer programming, and algorithms in the human environment and ecosystem — is becoming a reality that cannot be ignored anymore.

Because building autonomous weapons systems are one thing but using them in algorithmic warfare with other nations and against other humans is another.

They will in no uncertain terms alter the very fundamentals of security and the future of humanity and peace.

As global temperatures continue to rise, technology improves and the world economy grows, it gets easier to cause destruction on an ever-larger scale with the weaponizing of artificial intelligence both military-wise and as a social tool. 

The Weaponization Of Artificial Intelligence

The development of autonomous weapons system (AWS) is progressing rapidly, and this increase in the weaponization of artificial intelligence seems to have become a highly destabilizing development. It brings complex security challenges for not only each nation’s decision-makers but also for the future of humanity.

There are always unforeseen consequences when new technology is introduced. Those unintended outcomes of artificial intelligence will likely challenge us all.

 AI algorithms must be built to align with the overarching goals of humans.

As more and more data is collected about every single minute of every person’s day, our privacy gets compromised.

Look at what is happing in China with its social credit system, it could devolve into social oppression.

Unless you choose to live remotely and never plan to interact with the modern world, your life will be significantly impacted by artificial intelligence.

The transformative impact of artificial intelligence on our society will have far-reaching economic, legal, political, and regulatory implications that we need to be discussing and preparing for.

Sure, it can transform our lives for the better.

In fact, people have gotten used to depending on AI for almost everything and can’t imagine not having these technological advancements as part of their life. Because many processes and applications are getting automated, people are getting addicted to these kinds of inventions which can be an issue for future generations to come.

Societies will face further challenges in directing and investing in technologies that benefit humanity instead of destroying it or intruding on basic human rights of privacy and freedom of access to information.

  • In the future, predictive analytics and artificial intelligence will play an even more fundamental role in content creation that will affect our wallets, health, safety, and lives.

The mistake we are making is to think that this situation is the only future. 

That it is impossible to regulate AI because of the rate of AI change entails. 

This is not true as it is possible to Audit all AI technology and algorithms to ensure that comply with human values and to make their programs totally transparent. 

Why is the above urgent?

Because combined with climate change we are faced with and a transactional wealth of a new currency of unknowable value called personal data inequality will ravage the planet we all live in and on.    

These are not some science fiction movie scenarios the current Pandemic is revealing a much more tragic and fragile world that requires more than trust. 

The United Nations (UN) currently lists 22 “Global Issues”. 

These correspond with the most important issues of our time and are known as the United Nations Sustainable Development Goals (UN SDGs).

Here is a few of them. 

FOOD SECURITY.

HEALTH ISSUES.

EDUCATION.

GENDER EQUALITY.

AFRICA.

ENVIRONMENTAL ISSUES/ POLLUTION. 

OCEAN CONSERVATION.

WATER SCARCITY.

GLOBAL ISSUES THAT REQUIRE POLICY SOLUTIONS.

This is not intended to be an exhaustive list. Rather, it serves as an overview of some of the major issues all global citizens should be aware of.

Artificial intelligence is not on the list. 

Because the biggest challenge facing the planet needs every solution possible including technology like artificial intelligence (AI). 

But AI is not a silver bullet it can only unlock new insights, pinpointing those responsible for it.

The current environmental issues pose so many problems to industry and society that not enough action has been taken to stop turning Climate change into a product. 

My goal in this blog is not to convince people climate change is real, or that AI is destroying society it’s to get people who do believe that climate change is real and that Algorithms for profit’s sake are plundering the world to do more to affect change.

What can be done by any of us against the might of Capitalism that will have any effect? 

There is only one weapon available to us all and that is our buying power.  

 If we use our collective buying power you will then see not just governments but global corporations change their tune from profit to sustainability.     

We decide whether we want to look at the world in one way or another, always making tradeoffs.

As Harvey Sacks observed.

” If only we introduced some fantastic new communication machine the world will be transformed” 

” But the best and brightest devices must be accommodated within existing practices and assumptions in a world that has whatever organization it already has”  

All are under threat because all are happening at what scientists estimate to be about 1,000 times the normal pace and are yet to be quantified.

All human comments are appreciated. All like clicks and abuse chucked in the bin.

 

 

THE BEADY EYE SAY’S : LET’S LOOK AT ON LINE SHOPPING. JUST WHO OR WHAT IS BENEFITING.

29 Sunday Nov 2020

Posted by in 2020: The year we need to change., Algorithms., Capitalism, Dehumanization., Digital age., Disconnection., Fourth Industrial Revolution., Google, Google it., How to do it., HUMAN INTELLIGENCE, Human values., Lock Down., Modern day Slavery, Online shopping., Our Common Values., POST COVID-19., Purchasing Power., Sustaniability, Technology v Humanity, The art of a handshake., The common good., The Obvious., The pursuit of profit., The world to day., Tracking apps., Unanswered Questions., WHAT IS TRUTH, What Needs to change in the World

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(Ten-minute read) 

Shopping used to be a social activity but Covid -19  pandemic driving up demand for online shopping has and is creating a perfect storm for retailers forcing them to radically rethink what they need to do to remain profitable.

It is said that we are more connected with the internet rather than been isolated.

With smartphones verbally this is true but we are in a world that is disconnecting its self from genuine social contact onto platforms run by algorithms for Profit to the detriment of sensibility, and sustainability of the planet we live on.

(An algorithm is a series of instructions telling a computer how to transform a set of facts about the world into useful information. The facts are data, and the useful information is knowledge for people, instructions for machines, or input for yet another algorithm.)

We are now living in a world where algorithms, or software buying agents, “go shopping” on our behalf.

Every piece of technology that you touch involves many algorithms. They live in our computers and dictate our digital lives at random invisibly existing in the abstract. 

While they fully automate the shopping process, they are capable of keep customers stuck

to one retailer and one product.

They can make thousands of calls or website visits a day.

It’s why people’s Google Search results will look different when they’re looking up things in different parts of the world, or why the ads that follow you across the web are different from your friends’. You never really see the complexities at work, simply the results. 

This sounds very much like a quasi-monopoly.

In a world where algorithms make shopping decisions on our behalf, all

bets are off that shopping will ever return to the high street.

Humans stand no chance against bots when trying to access products and services that might be in demand.

The longer the lockdowns- the more driven demand increasingly via smartphones.

The emerging Economy of Algorithms, where software agents act on our behalf, has the potential of dramatically changing the way we live, work, and think.

We need clear rules that govern the behavior of software buying agents.

We also need a coordinated approach for software buying agents to disclose who they are, in situations where they can be confused for a human.

We need regulations governing profit-seeking algorithms with control of algorithmic trading. With the right mechanisms for the protection of competition in the markets, regulating access to products and services, and enforcing minimum quality standards of algorithms that shop on our behalf. 

Shopping ads are known to produce well over 85% of retail paid Google search clicks. As such, they routinely produce a 400 to 1000% return on cash spent on ads.

Google Shopping entails how to get your product types featured on the nifty Product Ads on Google’s page search results.

Today the majority of stock market transactions are fully automated and executed by algorithms.

AMAZON Net profit roughly tripled to $6.33 billion. Its advertising business, reported $5.4 billion in sales, a 51% jump.

The real reasons that online shopping is replacing conventional shopping habits are.

Reduced overheads expand your market beyond local customers.

With online shopping, you can compare prices from hundreds of different vendors.

No pressure sales.

There are no fixed hours to shop.

One does not have to get in a car, find or pay for a parking spot, get clamped, pay parking fees, pay tolls, get mugged, spend hours in traffic jams, or have a nice day.

Online stores want to keep you as a customer, so they may offer deep discounts, rewards, and cashback if you sign up for their newsletters.

The downside however is you can’t try things on. None of them offer the on-the-spot, take-home advantage that a physical store does.

And shipping costs, are sometimes even more than the cost of what you buy. In-store shopping has no need to charge extra for shipping.

Online sales now accounting for around one-quarter of the total retail market.

There is a clear need for greater speciation, specialization, and differentiation because the consumer is in the driver’s seat, enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behavior in both the physical store and digital retail landscape.

Retailers are still competing with each other but also face new competitors who have different operating models and cost bases and this rate of change is showing little sign of slowing.

The greatest danger that remains with on-line shopping is Privacy and security.

These are legitimate concerns for any online shopper. Your payment information could get stolen from the site or someone who works there could copy your bank details and use them later on their own purchases. It’s also hard to immediately recognize whether an online store is real or just there to scam you.

There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more.

Paying attention to whether or not the site uses HTTPS.

Artificial intelligent algorithms will know everything about you- where you live, where and what and when you buy, how often, your likes and dislikes, your bank account, your wife, your children, your friends, infected or not. 

If you want a life go and get it. 

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

THE BEADY EYE SAYS. CASH IS OXYGEN IN A PANDEMIC AND ECONOMIC DEPRESSION

23 Friday Oct 2020

Posted by in 2020: The year we need to change., Algorithms., Artificial Intelligence., Climate Change., COVID-19, Democracy, Digital age., DIGITAL DICTATORSHIP., Disconnection., Economic Depression., Face Recognition., Fake News., Fourth Industrial Revolution., How to do it., Human values., Humanity., Inequality., Life., POST COVID-19., Purchasing Power., Reality., Sustaniability, Technology, Technology v Humanity, The common good., The Obvious., The pursuit of profit., The state of the World., The world to day., Unanswered Questions., Universal Basic Income ., VALUES, WHAT IS TRUTH, What Needs to change in the World, Where's the Global Outrage., World Economy.

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(Three-minute read) 

 In these extraordinary times, I am sure I speak for world citizens that we count on our leaders to bring out their statesmanship and have the courage and imagination to think and work together to fight this pandemic in equally extraordinary ways.

We may be about to face the perfect storm:

 A humanitarian disaster, global recession, severe de-globalization, the crash of healthcare systems, social breakdown, conflicting nationalism not forgetting the power of AI, and its algorithms all point to the need for value realignment.

 Many of the issues have a history of a basis. So potential risks and ways to approach them are not as abstract as we may think.

 How do we actually design a new system that can understand and implement the various form of preference and values of a population?

 The ideal system is, of course, a balance between all the needs of the numerous stakeholders the people, and the earth we all live on.

 So how do our societies reconcile their own historic aspirations while we are struggling with a world of ARTIFICAL INTELLIGENCE that is isolating us all into data?  

 Neither China nor the US, Iran, Indonesia, or any country can insulate themselves from what is to come.  COVID-19 should be the exception to — not the extension of –geopolitical rivalry. It should be an opportunity to recover trust rather than advance mistrust. 

 HOWEVER, WHAT WE WILL WITNESS IS OUR COLLECTIVE INABILITY TO ACT AS ONE. (DUE TO A MENSTRUUM OF REASONS FAR TO LONG TO ADDRESS HERE.)

 From what we see to date: 

With the erosion of democratic institutions, with the rise of the right, loss of jobs, false news, rising inequality, foodbanks, our inability to tackle Climate change, stop wars, without any robust mechanisms of oversight and accountability for Profit-seeking algorithms there seems little hope for future generations.

Artificial intelligence now embedded in our daily lives has still to show empirical evidence that validates that AI technology will achieve a broad base of social benefit we aspire to.

We need a community of researchers worldwide to really understand the range of potential harms that AI systems pose.  The use of data, machine learning, their applications to society – Face recognition -Track and Trace- all in use without any regulations. 

Therefore there is only one solution to the problems facing us all and that is the introduction of a basic living wage for all. 

Why?“

Because Cash is the best thing you can do to improve health outcomes, education outcomes, and lift people out of poverty. It’s the only solution to an economy where a small group of people is getting very, very wealthy while everyone else is struggling to make ends meet.

It would remove the problem with existing welfare programs that keep people below the poverty line a form of structural inequality.

It would also cost governments less simplifying welfare programs. 

A guaranteed income would give young couples the confidence they need to start a family.

From a macro viewpoint, it would give society a much-needed ballast during a Depression.

It would offset job losses caused by technology.

What are the downsides?

Inflation. 

Who funds it?

Many would support it if tech companies with profit-seeking algorithms paid for it.

High-frequency trading.

Hedge Funds, Sovereignty wealth funds, and currency trading over $50,000  

Cash is King. It’s an idea that is long overdue.

Both the Current pandemic and Automation are fundamentally changing the structure of the economy. Proposals for various forms of regular cash assistance are increasingly part of the political conversation.  And in fact, the cash payments of 2020 are serving as something of a real-life test of the principles behind UBI, even if there are important differences.

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

THE BEADY EYE SAYS. THERE IS ONLY ONE WAY TO SAVE THE ECONOMY.

12 Monday Oct 2020

Posted by in #whatif.com, 2020: The year we need to change., COVID-19, How to do it., Human values., Humanity., Imagination., Life., Modern day life., Our Common Values., Pandemic, POST COVID-19., Purchasing Power., Reality., Stimulus package., Survival., Sustaniability, The common good., The essence of our humanity., The Obvious., The state of the World., The world to day., Truth, Unanswered Questions., Universal Basic Income ., We can leave a legacy worthwhile., What needs to change in European Union., What Needs to change in the World, World Economic Depression.

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(Three-minute read) 

The covid -19 pandemic is changing everything. Unfortunately, our politicians are not used to this kind of emergency.

But they may soon find that their preferred economic cure to the coronavirus will long outlive the enemy it was intended to fight.

After all, income taxes were first introduced as temporary measures intended to address a short-term crisis and are still with us today.

As western leaders learned in the Great Depression, and after the second world war, to demand collective sacrifice you must offer a social contract that benefits everyone.”

The only way to achieve the above in a world that is driven by greed is by implementing a universal basic income that is funded by greed. 

We all witnessed the Financial crises. How governments introduced Quantitive easing by issuing billions to banks. It did not stop it from spreading throughout a single economy, the economy of a region, or economies worldwide. Asset prices saw a steep decline in value, businesses, and consumers were unable to pay their debts, and financial institutions experience liquidity shortages.

If we learned anything it was that putting trillions into the mouths of the greedy did not help the poor.  As income inequality continues to grow and the disruptive impact of technology leads to less security and stability for a growing list of industries and careers, a  Universal basic income can protect people from slipping through the ever-expanding cracks in our social safety net.

THE PREPANDEMIC case for a universal basic income is both simple and seductive. 

It is the most efficient way to get money into the hands of individuals and prevent the economy from seizing up completely—and because it largely cuts government bureaucracy out of the equation.

Until this year, it was mostly an idea that lived on the margins of the political mainstream, debated and discussed in academic circles, and overlooked by almost everyone else. Then, as with so many other things, COVID-19 changed everything.


Helping us overcome that challenge isn’t the only thing a UBI could do.

Take, for example, its impact on homelessness, “a guaranteed annual income would also help to make it far less likely that job loss, divorce, family conflict, domestic violence, injury, or illness result in homelessness.

UBI “could be transformational.”

“Beyond defeating the disease, the great test all countries will soon face is whether current feelings of common purpose will shape society after the crisis.”

Humans need work more than work needs us. “Poverty and income insecurity translate into expensive health care needs .“Income is the leading determinant of health.”

But the most important contribution that a UBI could make to our lives is raising our expectations of what governments can—and should—do.

It holds up a guiding point by which to assess government initiatives to alleviate poverty, to reduce income inequality, and to address precarity in the labor market.

Just as we saw a major reassessment of the role that governments should play in the aftermath of the Second World War, we may well see a similar adjustment in the wake of COVID-19.

Dead people don’t pay taxes or contribute to the GDP. They remain in permanent lockdown. 

At least with UBI when a vaccine does arrive you might be able to afford to buy it and make better choices in saving yourself. 

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

 

 

 

 

 

 

 

THE BEADY EYE ASK’S. IS IT NOT TIME FOR THE ADVERSTISING INDUSTRY TO BE CURTAILED.

05 Monday Oct 2020

Posted by in #whatif.com, 2020: The year we need to change., Advertising, Advertising industry, Big Data., COVID-19, Digital age., Disconnection., How to do it., Human values., POST COVID-19., Purchasing Power., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Obvious., The pursuit of profit., The state of the World., The world to day., TRACKING TECHNOLOGY., Unanswered Questions., VALUES, We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World

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(Twelve-minute read) 

The coronavirus pandemic has caused a considerable drop in advertising spending however life in the time of coronavirus is increasingly a life lived online which has led to an acceleration of digital adoption and e-commerce.

Our current regulations governing advertising are no longer enough to ensure protection against aggressive sales techniques, false or deceptive ad messages, as well as intentionally incomplete information. The Sale of Goods Act of 1979 under which all advertised goods must match the description advertised on them is out of date. 

In today’s digital era, conventional marketing dictums no longer hold true.

In a nutshell, ‘Everything for everyone, customized’

The very nature of what this industry is about should with the current difficulties facing the world be questioned.

Clearly, there should be a line separating the private from the public, the free from the controlled.

But who should be in charge of drawing this line?  Facebook, Twitter, Apple, Microsoft, Apps, or Laws to curtail the advertising industry from promoting consumerism for the sake of profit.

Just like any other industry, advertising needs regulation.

On one side, we live in free-market times, which means that each product or brand, no matter how big or small, has the right to be noticed but not the right to piggyback on fear – On the other side, not all products and services are equal. Some are neutral, while others might have a negative effect on our health, safety, and overall well-being-  such as gambling- fast food -obesity – cleaning products – damage to ecosystems. 

  1. We realize that advertising should be regulated.
  2. We admit that proper regulation can only be implemented on a state level.
  3. We are as concerned about government data collection as we are with data collection by marketing agencies and brands.

What is mind-blowing is that even with so many organizations, laws, and regulations designed to control the quality of advertising, some brands manage to get around ad regulations using legal loopholes.

You only have to look at BIo it now applies to everything down to sardines in tins. 

It would be an understatement to say that advertising regulation is complex but is it not time with what the world is facing to force it to rethink and stop pigging backing on the problems we all now face.

These days, when massive data breaches have become the new norm just imaging what is going to happen when the advertising media get their hands on promoting a vaccine against COVID -19.

Ad regulations should specify which forms of data collection and tracking are been used in order to consider what is legal and which Ad be banned. As the need for this form of regulation emerges international regulations such as GDPR come into play. The primary goal of such documents is to limit/control the power of ad tech companies, marketing agencies, and brands trying to make the most out of user data.

If not mass, untargeted broadcasting will become passé and data will be at the heart of marketing strategy.

New tracking and data collection technologies make us all more vulnerable and unprotected than ever before.

For instance, if there were no advertising regulations put in place, we will fall victim to the whims of marketers, quickly and inevitably, once and for all.

Brands will use complex combinations of personal data, location data, and environment data to target their customers with the right message at the right time on the right device.

These days, everything changes in a heartbeat. With new technologies, advertising can be as personalized as we allow it to be –  voice marketing.

In the modern ‘attention economy’ where consumer attention is divided across more devices, applications, and formats than ever before, only engaging and relevant ads will command consumer attention.

Advertisers are adapting by following consumers, which means prioritizing digital advertising. The online environment is favorable for “direct response” campaigns – those encouraging quick purchases by consumers.. and technological innovation continuously redefines the landscape of advertising. 

This new era has placed new demands upon marketers. AI and machine learning bring massive benefits to marketing. Digital advertising technology is changing rapidly. New communication technology –including social media, wearables, virtual reality — is turning the advertising industry upside down.

One could argue that many elements of human behavior are going to change permanently and there will be increasing complexity in consumer purchasing decisions but this will not stop advertising from exploration and delivering targeted ads.   

If we want real transformation all companies must find new ways of brand-building by using advertising to create awareness of climate change, pollution, racism, slave labor, etc.  In forests of inaccurate data we can’t make sense of or dark caves of illusory tech that yield no light at the end of the tunnel.

With more and more highly specific marketing there is still a lot to be done in this regard both on national and international levels. – greater transparency in the value chain is required.

A few examples: 

Switzerland: Although the local ad space is small, it is worth our attention. According to Swiss law, advertising lotteries and games of chance are strictly prohibited. In Switzerland, it is illegal to promote pharmaceutical products under prescription in any publicly available media. Health-related and nutritional claims for foods are only permitted if they deliver exactly what they promise.

China: The Chinese advertising market is the second-largest in the world and one of the most interesting in terms of ad control. For instance, brands can be fined up to $157,000 for using statements such as “the best,” “the most,” or similar phrases in their marketing campaigns. Another fascinating fact is that children under 10 are not allowed to endorse or promote within Chinese ads (even if it’s an advertisement for toys!)

Chile: Under Chilean law, it is not allowed to advertise products that are high in calories, sugar, sodium, and saturated fats to children under the age of 14. Brands producing the above-mentioned foods cannot be marketed in schools and are illegal to use in cartoons or toys for promotional purposes.

Ireland: According to advertising regulations in Ireland, any ads that target children under 18 cannot include celebrities. Foods that are high in sodium, sugar, or fats are completely banned from advertising on channels where at least half of the audience is under 18 years old.

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE BEADY EYE SAY’S. GOLLY GOSH ARE WE BEGINNING TO REALIZE THAT WE NEED TO DO SOMETHING .

17 Thursday Sep 2020

Posted by in #whatif.com, 2020: The year we need to change., Algorithms., Capitalism, Climate Change., COVID-19, Disconnection., Environment, Fourth Industrial Revolution., How to do it., HUMAN INTELLIGENCE, Human values., Humanity., Imagination., Life., Natural World Disasters, Our Common Values., Paris Climate Change Conference 2015, Post - truth politics., Post-Covid-19, Purchasing Power., Reality., Survival., Sustaniability, Technology v Humanity, Telling the truth., The common good., The essence of our humanity., The Future, The Obvious., The pursuit of profit., The state of the World., The world to day., Unanswered Questions., We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World, World Aid., World Leaders, World Politics

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(Three-minute read) 


“WE NEED TO DO”

IS PROBABLY THE MOST USED TERM IN CURRENT DAY CONVERSATIONS – POLTICALY OR OTHERWISE.

Against the background of a doubling of the world population every thirty-odd years, it’s no wonder that we find ourselves facing intractable problems and we need to do something about them.    

The Covid-19 pandemic so far has only killed a mear 800,000 while ongoing wars over 100 million in the 20th century.

We now live in a world of lip service, (used by silent data collection – profit-seeking – algorithms that could not give a shit), are run by corporations, the manipulators of the need-to-do, in order to promote consumption, whatever the cost, long term, or short term. 

The recycling of plastic alone is an example. We are told that we need to recycle plastic by companies that continue to produce it in the trillions of tons.  

I am not sure about you, but I am a little ashamed to be human right now.

Why? 

Because none of our world organizations, governments, the current crop of leaders have at their core a true understanding that we all live and rely upon the planet to be able to kill each other, love each other, and propagate more of us. 

With the COVID-19 pandemic shining a light onto societal and economic systems all across the world, exposing the flaws of a capitalist society we are still driven by greed, religious beliefs, social media, advertising. 

The pandemic-induced health crisis has rapidly ignited an economic crisis with yet unknown consequences for financial stability, and all is being played out against the backdrop of a climate crisis that cannot be addressed by “business as usual.

We are now facing problems all of which have to be resolved at the same time, otherwise, we will simply be solving problems in one place while creating new ones elsewhere.

So golly gosh the COVID-19 crisis is exacerbating all these problems and what are we doing about it other than convene world leaders in a virtual format to seek action and solutions for a world in crisis. (The united nations on the 17 Sep- 5 Oct) 

You can rest assured what we will witness as we did with the Paris climate change is countries promising virtual undertakings, with no means of enforcement, or transparency.   

Some years ago 150 countries set a list of goals to be achieved by 2020 to improve the world’s biodiversity, not one was achieved and humanity is now at a crossroads. 

Why?

Because countries will virtually promise whatever when it does not cost them arm and a leg. Virtual multilateralism is a joke in the extreme when we need value creation instead of value extraction when the pillars of our world are being shaken to the core.

The COVID -19 will cost trillions while reversing climate change will save trillions.

We all know that we need to grasp the opportunity to fix the system. If we don’t, we will stand no chance against – an increasingly uninhabitable planet – and all the smaller crises that will come with it in the years and decades ahead.

It’s used to be challenging and difficult to make predictions especially about the future now its child play  —  BLEAK 

What can we the people of the world do?

We are incapable of acting as one for obvious reasons, but every one of us needs a habitable planet. We could weaponize our buying power to accelerate actions on biodiversity for sustainable development. 

By doing so the world of profit would change. 

What can countries do? 

To realize that we are not as unique as a species and that the risk extinction has never been greater.  Stop god wobbling as there has been nothing like what we are now looking at in human history. 

Don’t trade with countries that breach environmental sustainability.

The like hood of either of the above happening is zilch.     

So the world of profit has to be taped into, in order to reboot the numerous we need to do.

(See the previous posts on a World Aid Commission of 0.05%)

We need to rise up and speak up!

So all I’m saying is that communication needs to start now not tomorrow. 

Transparency needs to start now not tomorrow.

Yes we are all different and what we do with our differences needs to make a difference.

All human comments appreciated. All like clicks and abuse chucked in the bin. 

 

 

 

 

 

 

 

 

 

THE BEADY EYE ASK’S; ARE WE FOOLING OURSELVES WHEN WE SAY UNIVERSAL VALUE’S?

06 Sunday Sep 2020

Posted by in #whatif.com, 2019: The Year of Disconnection., 2020: The year we need to change., Artificial Intelligence., Capitalism, Climate Change., COVID-19, Digital age., Disconnection., Environment, Fourth Industrial Revolution., How to do it., HUMAN INTELLIGENCE, Human values., Humanity., Imagination., Modern Day Communication., Our Common Values., Post - truth politics., POST COVID-19., Purchasing Power., Reality., Religious Beliefs., Survival., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Future, The Obvious., The pursuit of profit., The state of the World., The world to day., Truth, Unanswered Questions., VALUES, We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World, Where's the Global Outrage., World Organisations.

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(Five-minute read) 


Never in history is such a question more important. Unfortunately, we live in a world of distractions.

In my previous post to this one, (THE HARDEST THING OF ALL TO SEE IS ALREADY THERE.)   I attempted to say that the truth has no past.

By this, I meant that the truth is reality, and therefore religion and the state must be separated.

Only then can one hope for value with the same value or worth for all, or almost all, people. A value is considered universal when it goes beyond laws and beliefs; rather, it is considered to have the same meaning for all people and does not vary according to the societies that have evolved. 

 In fact, cultural relativism is a belief that opposes the existence of universal values; proposes that a value can not be universal because it is perceived differently in each culture.

Given the ambiguity of the term, the existence of universal values ​​can only be understood as the values ​​that have to do with the basic requirements of the human being. Such as Fresh Air, Freshwater, Food, Clean Energy. 

Now with AI infiltrating our lives, it seems that the faster we travel, the importance of there place is getting lost.

It seems because there are no universal moral values, our command of science simply can not coexist with morals, and our internet fed imaginations 

We talk about the central issues of our times: A universal pandemic, an economic depression, continuing wars, climate change, migration, artificial intelligence, rising inequalities, erosion of the power of the vote, loss of individualism, loss of connection to ecosystems, to mention just a few of the problems to define any values that are universal.

We have many governments doubling down on the blame game and brinkmanship. 

We have bioengineering which alone is now much greater danger than a nuclear war. 

We have the maldistribution of wealth. 

We have world leaders unwilling to see beyond the next election. 

We have the extinction rebellion. 

We have non-transparent digital data.

We have 10.000 to 130,000 species going extinct each year.

We have a population of 7.7 billion   

We have extreme weather and biodiversity loss.

I ask myself why is it that with so many of us tryin’ to improve society, not that much changes but I hope that we don’t make changes to satisfy the noisemakers.

Rather than separating one problem from another, we need to connect them.

i.e. Climate changes to war and war to climate changes. 

The question remains.

> How do we the current guardians of the planet achieve a balance between living our lives and the life of the planet, that allows us to live them in the first place. 

 It is no longer that logic alone will solve the problems, nor protests, or political will but within functional societies, we do still have the ultimate weapon – VIEWING AND BUY POWER  and both are available in every type and form of human culture.

They must be added to the deep emotions of religion if we are to achieve change.

The life of now economies and pay later must come to an end if we are to avoid the hazards of the future. 

If Extinction Rebellion wants to be heard, it will not do so on top of bamboo towers stopping newspapers to be deliveries, or sticking themselves to windows. 

It must use social media digital platforms to encourage its supporters to use their buying power to attack profit for profit sake. 

Certain human characteristics as valuable – life regardless of whether or not it is believed in said characteristic.  

PROFIT WITHOUT CONTRIBUTION TO UNIVERSAL VALUES IS THE ENEMY. 

With these weapons, we can effect change and avoid the hazards to come.

All human comments appreciated. All like clicks and abuse chucked in the bin. 

 

 

THE BEADY EYE SAYS: WE HAVE THE DREADED C – WORD AND SOON WE WILL HAVE THE DREADED R-WORD WHICH WILL TURN INTO THE DREADED D- WORD.

16 Saturday May 2020

Posted by in #whatif.com, 2020: The year we need to change., COVID-19, Economic Depression., How to do it., Modern day life., Pandemic, POST COVID-19., Purchasing Power., Survival., The common good., The Future, The Obvious., The state of the World., The world to day., Truthfulness., Unanswered Questions., WHAT IS TRUTH, What Needs to change in the World, World Economic Depression.

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(Four-minute read)

Unless you already live in a cave or you are a complete and total mindless follower of the establishment media, you should be able to see very clearly that our society is more vulnerable now than it ever has been. Just as the course of the virus is uncertain, so too is its likely economic impact.

The reality is that very many people will be caught totally unaware and totally unprepared when the Economic Depression befall our generation…

Although we have all seen recessions most of us have little or no concept of an economic Depression.

A recession persists for 2 or more years.

Its starting gun is.

Two consecutive negative quarters of GDP over 6 months. A rise in unemployment of around 2%.Falls in GDP, Stock Markets, Real Estate prices, Exports/Imports, Real income, Savings rates, Industrial production, Corporate investment, Wholesale/retail sales, Interest rates falling. 

A Depression is altogether another kettle of fish.

Depression means the downturn has lasted a much longer time—usually years—with a much deeper impact.

I am not being alarmist but it’s time to start calling the current situation what it is: A Depression and it will drag on for many years.

True, that this one will not be a full replay of the Great Depression, but that’s cold comfort considering it lasted some 23 years.

Its starting gun is.

When GDP experiences a serious decline greater than 10%.

The Unemployment Rate spikes dramatically sometimes up to 25-40% in some sectors. Credit Liquidity dries up. Banking and Financial Crises rock the world.
Corporate and personal bankruptcies escalate. Corporate and personal bankruptcies escalate. Sovereign Debt Defaults and Bank closures cause a flight to cash, gold, or silver. International commerce and trade are curtailed as Trade Wars break out.
Desperate Currency Devaluations between nations result in a desperate “race to the bottom.” Entrenched Price Deflation replaces concerns over Inflation or Stagflation.
Civil strife sees law and order break down, crime and rioting escalate. Political tensions result in wars and a break down in societies.

Running the money printing presses day & night will not stop a Global Economic Depression. 

Unemployment in both the United States and Europe remains disastrously high. Leaders and institutions are increasingly discredited. And democratic values are under siege. 

It’s no wonder that working-class person is scared to death they’re going to lose their house, and scared to death they’re going to lose their job and it may prove almost impossible to find another quickly.

So here are a few beady eye possible suggestions:

The sad truth is that the vast majority of people would last little more than a month on what they have stored up in their homes. 

Falling asset values and falling wages or income are a killer if you’re lumbered with high debt and interest repayments. Cash Is King in a Deflationary Environment.

Now is the time for preparation to form buying Co-ops/ Neighborhood Aid associations, Growing clubs. 

The greatest responsibility for healthcare will have to be taken on by community-based organizations and family networks, which would provide services more efficiently than the formal health system. 

Everything comes to an end, including Depressions

All human suggestions and comments appreciated. All like clicks and abuse chucked in the bin.

 

THE BEADY EYE ASK’S. WILL 2020 BE THE YEAR OF THE BIG MELT OR THE BIG FRY.

02 Thursday Jan 2020

Posted by in #whatif.com, 2020: The year we need to change., Climate Change., Evolution, HUMAN INTELLIGENCE, Humanity., Life., Modern day life., Our Common Values., Politics., Populism., Post - truth politics., Purchasing Power., Reality., Social Media, Sustaniability, Technology, The common good., The essence of our humanity., The Future, The Obvious., The state of the World., The world to day., Unanswered Questions., WHAT IS TRUTH, What needs to change in European Union., What Needs to change in the World, Where's the Global Outrage., World Aid., World Leaders, World Organisations.

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(Fifteen-minute read) 

 

It looks like being both.

We are the first generation to know we’re destroying the world, and we could be the last that can do anything about it.

SO AS IF YOU DON’T ALREADY KNOW WHAT NEEDS TO CHANGE HERE IS YOUR CHANCE TO DO SOMETHING ABOUT IT.  

We need to recognize that everything we do, every step we take, every sentence we write, every word we speak—or don’t speak—counts. Nothing is trivial.

Take personal responsibility.

We need to use social media – this is one of the most effective ways to get brands to listen to you, so tell them that you want a change.

Why?

Because, unfortunately, the politicians who dominate the world stage are, depressingly, mostly cut from the old cloth, and the leadership challenges they face, are particularly complex and will require different skills — notably a clearer vision among leaders of organisation’s shared purpose.

Because the digital revolution is far from over the pace of change only seems to be quickening when in fact it is causing isolation. 

Because, we are allowing non-regulated large technology platforms to become too powerful, using their size to dominate markets and we are not paying enough attention to how the tools they create can be used for ill –  like device addictions, as we drown in notifications and false news feed posts.

Because there is an increasing imperative for all of us to respond to climate change.  Which will and is challenging our lives developing on a daily bases right in front of our eyes into our biggest need to act as one.

How can any of this be achieved? 

How will the changing political, economic and environmental landscapes shape the world?

Don’t get caught up in the how of things. Don’t wait for things to be right in order to begin.

Because in our age of tectonic geopolitical shifts, “alternative facts,” and conflicting narratives, our routine everyday life is losing sight of our true goals and aspirations.

Because with the rise of short-sighted populism we will solve nothing, other than feeding the great unwashed with short term gratification.

We need to write a piece of software that eliminated malware, viruses and all of that crap. 

We need to show our political leaders that they want to change, to understand our common humanity.

We need to try to put yourself into another person’s headspace and accept people for who they are and what their beliefs are.

We need to collaborate and push for policies that complement both sides of the political spectrum.

We need to make wasting our resources unacceptable in all aspects of our life.  Every product we buy has an environmental footprint and could end up in a landfill. The impact of plastic pollution on our oceans is becoming increasingly clear, having drastic impacts on marine life.

We need to be more conscious about what we buy, and where we buy it from. Living a less consumerist lifestyle can benefit you and our planet.

We need to use our purchasing power and make sure our money is going towards positive change.

We need to realize that what we eat contributes around a quarter of global greenhouse gas emissions and is responsible for almost 60% of global biodiversity loss.

We need to be supporting eco-friendly products.

We need to try to waste as little food as possible, and compost the organic waste we can’t eat.

We need to make education free for all.  Start educating not for profit but for a better understanding of what is the common values of life.

We need to stop asking the world’s smartest scientists to find us more time and to reverse gravity’s effect on our lives.

We need to stop killing each other. Countries start wars and people die and more people are in poverty.

We need to create out of profit for profit sake a World Aid fund with perpetual funding. (See previous posts) A new nonprofit called Carbon Offsets to alleviate address Climate change and Poverty. 

We need to realize that all significant change throughout history has occurred not because of nations, armies, governments and certainly not committees. They happened as a result of the courage and commitment of individuals. Believe that you can and will make a difference. 

The genesis for change is awareness so I need to stop. 

This year will not only be another opportunity for the leading minds in media in all its forms to highlight consumption for consumption sake.

However, if they wanted to spread a message that helps us all they would ban advertising that promotes consumption for consumption sake/profit. 

Feel free to add your priorities. With rapid innovations in technology and open access to data its no longer “wait and see.” We need to stop the huge feeling of apathy. 

The coming year, let alone the next decade looks unpredictable.

All human comments appreciated. All like clicks and abuse chucked in the bin.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE BEADY EYE ASK’S; IS THE NEW GREEN DEAL PRIMARILY A PETTY-BOURGEOIS ATTEMPT TO RESCUE CAPITALISM BY THE METHODS OF SOCIAL REFORMISTS UNDER THE CLOAK OF CLIMATE CHANGE?

09 Wednesday Oct 2019

Posted by in 2019: The Year of Disconnection., Climate Change., Democracy, DIGITAL DICTATORSHIP., Environment, European Union., Fake News., Fourth Industrial Revolution., Inequality, Modern Day Democracy., Modern day life., Our Common Values., Politics., Populism., Post - truth politics., Purchasing Power., Social Media, Sustaniability, Technology, The common good., The essence of our humanity., The Internet., The Obvious., The world to day., Twitter, Unanswered Questions., Wealth., WHAT IS TRUTH, What needs to change in European Union., World Politics

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(Twenty-minute read) 

In politics, nothing happens by accident.

These days in the higher ethylene of the political world it seems you must be an accomplished liar and not a far-seeing planner to be successful.

With the advent of social media people’s day-to-day exposure to political discussion and disagreement has increased dramatically.

However what is worrying is that technology in the form of social media, the smartphone is continuing to create a contemporary problem that large sections of the public want ‘democracy’ but without the ‘politics.

As a result, were are seeing fake news driving populist politics that has no longterm objectives. 

There is nothing new about fake news it has been prevalent down the ages but the days when a lot of us believe that many of the major world events that are shaping our destinies occur because somebody or somebodies have planned them that way are all but disappeared.

However, with the media making very little effort to explain political decisions, rather than just jumping on any perceived gaffe or conflict ‘democracy’ remains an incredibly positive notion. 

With the public no longer thinking about the world within the silos of government departments governments need to engage people in solutions rather than top-down ‘vote for us and we’ll provide the answers.

Younger people don’t just copy their parents’ tribal loyalties. Voting is more like shopping, with preferences changing on a quim of twitter on social media.  

Unfortunately, our present-day political system has not yet caught up, it offers limited choice. What happens in between elections is for all attentive purposes driven by the smartphone that are monitored by unregulated algorithms owned by you know who.

What is been ignored is that this digital space in all its diversity represents a huge opportunity with the power to engage people in new ways. Online participation in local decision-making is one possibility. This would involve citizens outside election time-.

So we need to understand all the ways people behave and respond in the digital space and set clear and realistic goals for what they hope to accomplish.

However, people are now becoming slow and slower to engage with the internet due to the lack of security/ privacy/and a source of truth.

Why?

Because Capitalism is spending billion on digital marketing each year, and for good reason. Digital media has enormous power to reach and influence people. Over 2 billion people—about one-third of the global population—now access the Internet.

We all know if we are to avoid extinction due to climate change which poses real risks to our collective future we need a green energy transformation.

The problem is that behind a veneer of objectivity, Capitalism as always sees an opportunity to make a profit – Carbon Credits for instance, with more and more consumerism products being promoted as good for the environment 

With all the political goodwill the transfer to low carbon emission can only be achieved by offering citizens a means to get involved other than protesting.

How can this be done?

We must allow people to exercise democratic control over their money, finance, working conditions and environment ie De-politicising decision-making by limiting capitalism’s worst failing- profit for profit sake.

To have authentic democracy!

Citizens must be afforded the opportunity to get involved not just politically, but financially by creating Green Energy European Bonds that cannot be traded.  

These bonds will allow citizens to regain control over unaccountable ‘technocrats’, complicit politicians and shadowy institutions.

They can be sold like lotto tickets. Forging a common agenda.

Emancipating citizens from all levels of government from bureaucratic and corporate power. Allowing direct investment into shared, green prosperity.

Politics has never been popular and never will be:

The more disengaged, the less likely that political parties will deliver. 

We’re able to measure things in a way that we’ve never been able to measure them before. So why not measure the wealth of a nation by the financial investment support it gets from its citizen’s. Rather than encompassing every possible thing that can go under the rubric of “green.

I suppose my goal here is to propose something vague enough that no one will object to it.

Have you wondered how you got to where you are today?

Greed.

Is technology taking control of our lives or our destiny?

Yes.  We’ve ditched reality.

The very data on which we measure the economy is disconnected from

the reality, with political leaders using high soaring” words “which often

imbibe emptiness.

Communication and leadership are key elements in elections these days

but you can’t sell a bad product, can you? 

All human comments appreciated. All like clicks and abuse chucked in the bin.