Category Archives: Purchasing Power.

THE BEADY EYE SAYS. EVERY RESEARCH HAS ITS LIMATIONS AND SO IT WILL BE WHEN IT COMES TO HUMANITY PENDING DEMISE.

09 Tuesday Aug 2022

Posted by in 2022: The year we need to change., Climate Change., Earth, Evolution., Human Collective Stupidity., Human values., Humanity., Imagination., Purchasing Power., Sustaniability, Technology v Humanity, Telling the truth., The common good., The Obvious., The state of the World., The world to day., Truth, Unanswered Questions., Uncategorized, What Needs to change in the World, Where's the Global Outrage.

≈ Comments Off on THE BEADY EYE SAYS. EVERY RESEARCH HAS ITS LIMATIONS AND SO IT WILL BE WHEN IT COMES TO HUMANITY PENDING DEMISE.

Tags

, , ,

 

( Five minute read) 

All animals must learn to do some things.

This is true even of those animals that function almost entirely by instinct. But exactly what that means – whether they are making rational decisions or simply reacting to their environment through mindless reflex – when it comes to making decisions, consciously considering their goals and ways to satisfy those goals before acting remains a matter of scientific dispute.

Apes and Monkeys  Matriarchal Elephants, Parrots, Octopuses, Pigs, Dolphins, Gorillas, Chimpanzees, Dogs, Ravens, Pigeons, Raccoons, Foxes, Crows,  Ants,  Whales, are all able to reason to a certain extent, to name a few.

In the true sense of learning, is by making mistakes and remembering to avoid them in the future.

We are also animals, so how do we  determine exactly what sets humans apart from other animals.

By learning from our mistakes had sharing our finds through language that we all understand and then taking correction action after reasoning that not to do so is more than dangerous. 

( Reasoning can best be defined as the basic action of thinking in a sensible and rational way about something. Sounds easy, right? Most of the time, reasoning happens automatically, but there are many types of  reasoning,  deductive, inductive, abductive, cause and effect, analogical, critical thinking, and de- compositional.

Reasoning is the ability to assess things rationally by applying logic based on new or existing information when making a decision or solving a problem and all reasoning begins with a set of reductionist assumptions that may not be challenged.

According to the Google Dictionary:

The meaning of reasoning is “thinking about something in a logical, sensible way”.
The meaning of logic is “reasoning done according to strict principles of validity”
The meaning of sensible is “… in accordance with wisdom or prudence”
Validity means to be “factually sound.”)

                                              —————————-

However all research has its limitations so it’s important to give an explanation of how your research limitations can affect the conclusions and thoughts drawn from your research.

The first thing needed is to take the new or given information and combine it with existing information, this allows for examination of all information before starting to make a decision.

Humans possess the power of reasoning but where is it when it comes to facing climate change?

“Since systematic scientific assessments began in the 1970s, the influence of human activity on the warming of the climate system has evolved from theory to established fact.”

Life on Earth depends on energy coming from the Sun. But several lines of evidence show that current global warming cannot be explained by changes in energy from the Sun:

  • The greenhouse effect is essential to life on Earth, but human-made emissions in the atmosphere are trapping and slowing heat loss to space.
  • Five key greenhouse gases are CO2, nitrous oxide, methane, chlorofluorocarbons, and water vapor.
  • While the Sun has played a role in past climate changes, the evidence shows the current warming cannot be explained by the Sun.

The dry, salt-crusted Lake Poopo. Poorly irrigated land, logging or evaporation can cause desertification. The amount ...

Here a few facts to put in your pipe to reason on.

People around the world are witnessing first-hand how climate change can wreak havoc on the planet.

200 million people in the world, more than three times the UK population, will live below the tideline by the end of this century.

Wildfires, from Australia to California and Greece, are raging for longer and spreading farther than ever before. Blistering temperatures are proving fatal.

A chilling number of Earth’s other denizens, including 40 percent of all amphibians known to science (about 3,200 species) is under threat due to human impact,

Plastic production and use is forecast to double over the next 20 years, and quadruple by the early 2050s,

At least 155 million people, 2.3 times as many as live in the UK, were pushed into acute food insecurity in 2020 due to extreme weather, as well as conflict and economic shocks.

Climate change is accelerating the spread of infectious diseases.

Nowhere on the planet is spared the impact of climate change.

Climate change both reduces the amount of food that’s available and makes it less nutritious.

It’s no good just having cold winters to replenish ice levels.

“The science is unequivocal.”

Once we pass a certain threshold, physics takes over it therefore stands beyond all reasoning, “If we don’t do anything, that would be cataclysmic.”

Unfortunately we are too occupied with ourselves, killing each other, making unsustainable profits looking at our selves on smartphones, and all the rest of the shit promoted by growth at all costs widening the inequalities in the world,  to acknowledge that the earth we live on is in crises and if no globally action is undertaken now, (not in thirty years or any time tomorrow.) there will be no growth put a race to the bottom.   

So the consequences of either ignorant of or in denial about physical alterations that climate change is going to bring cannot be left to people alone. 

Clarity about the danger is in some sense is our only possible atonement for leaving  not just a nuclear poison world behind but a world destroyed by climate change is another kettle of fish.

Why are we unable to see this? 

Many of humanity’s most dangerous problems arise from our antiquate way of looking at the Universe, which is at odds with the principals of science that we blithely use in countless technologies. 

Our cultures over the centuries downgraded the importance of having a home. To day ” the Universe” in the popular mind has become little more than a shapeless space or a fantasy setting for science fiction.

No atonement will suffice the generation to come. 

Were the generation that needs to make the big jump to sustainability. 

Get your finger out of where the sun does not shine and use your buying power to demand change.

Perhaps you will have noticed that taking the knee has disappeared from football ( Racism is cured)  if so let sport take up the mantle of promoting sustainability by holding aloft (for a minute) a piece of the earth they are playing on. 

Not until we stop focusing on or differences, classifying others into them and us will we realize the pearl we all live on. 

All human comments appreciated. All like clicks and abuse chucked in the bin.     

 

Contact:

bobdillon33@bobdillon33

Advertisement

THE BEADY EYE SAYS: GOVERNMENTS MUST GO BEYOND GROWTH (GDP) AND FOCUS INSTEAD ON A NEW SOCIAL CONTRACT.

02 Tuesday Aug 2022

Posted by in 2022: The year we need to change., Climate Change., Fourth Industrial Revolution., GDP., How to do it., Human Collective Stupidity., Human values., Humanity., Imagination., Life., Our Common Values., Purchasing Power., Purpose of life., State of the world, Survival., Sustaniability, Technology v Humanity, The common good., The Obvious., The pursuit of profit., The state of the World., The world to day., THE WORLD YOU LIVE IN., THIS IS THE STATE OF THE WORLD.  , We can leave a legacy worthwhile., What Needs to change in the World, Where's the Global Outrage.

≈ Comments Off on THE BEADY EYE SAYS: GOVERNMENTS MUST GO BEYOND GROWTH (GDP) AND FOCUS INSTEAD ON A NEW SOCIAL CONTRACT.

Tags

, , , ,

 

(Twelve minute read) 

This is an easy thing to say but to implement is another kettle of fish because it requires a paradigm shift in the way developed countries approach economic policy.

Changing the world seems like one of these huge, impossible things that no man can possibly achieve.

It requires a rethink how we define and measure economic success.

In order to find new ways to transform the world we live in goals will have to be built into the structures of the economy from the outset, rather than hoped for as a by-product, or added after the event.

Everything that goes around, comes around.

People always wish for change because it’s the constant thing in this world, and they always have this deep, inner desire to improve things even if there’s nothing to improve.

Every people I know wants change, but for what purpose exactly?

Why do we crave change?   And how exactly to change? 

How exactly can you change without making mistakes?

How to actually know you’re making a change if you don’t know your objective?

What if there’s nothing to be changed?

Where do we start?

Change comes in learning from the mistakes of our past.

Realising that it’s a mistake.

When things stay the same and your life is getting worse and worse, then it’s time for a change.

                                   ————————-

Broadly speaking an economy is an interrelated system  of human labour, exchange, and consumption. 

Economic policy should prioritise environmental sustainability, economic resilience, reducing inequality and improving wellbeing economic growth in OECD countries have generated ‘significant harms’ over recent decades – including rising inequality and catastrophic environmental degradation.

Instead of focusing on gross domestic product (GDP), now is the time to  prioritise environmental sustainability, improving wellbeing, reducing inequality and strengthening economic resilience. 

A return to the status quo would be disastrous so governments that are spending unprecedented sums to rebuild their economies after the Covid pandemic, must look beyond growth alone to prioritise the needs of people and planet.

It argues that this will require a new role for the state, with governments becoming more entrepreneurial, seeking to shape markets and steer the process of economic change, not simply correcting market failures.

                                    ———————-

So where are we?

Various layers of inequality have being exposed and exacerbated by the COVID-19 pandemic.

It has laid bare risks we have ignored for decades: inadequate health systems; gaps in social protection; structural inequalities; the digital divide, environmental degradation. the energy sources we count on are limited, just like water.

In fact, most wars and political conflicts in the world start because of lack and/or need for energy resources. In America alone, the consumption of energy rises every year, and it doubles every 20 years. 

The climate crises is showing that computers and software will not be able to replicate human creativity.

This “new kind of social contract” is required to transform the relationship between the state, business, civil society and citizens.Industryweek 34572 Understanding 5g 5g 623431736

5G as on par with the printing press, electricity and the steam engine –

Self-driving cars, remote robotic surgery, autonomous weapons — all that and much more is set to be delivered via the 5G wireless network, which promises to transform our lives and add trillions of dollars to the global economy every year.

This leap forward in connectivity will be key to the spread of artificial intelligence and machine learning, enabling massive amounts of data to be collected from remote and mobile sensors and analysed in real time.

Drive everything from home appliances that order groceries to autonomous vehicles to smart cities.

Given the power of 5G technology, it is no surprise that it has also become a proxy for the broader power struggles. 

However Technology alone will not change the core problems in the world. 

Why?

  • The Fourth Industrial Revolution can’t be a panacea for the problems caused by our obsession with unchecked economic growth. Over the past couple of decades, the world has become enamoured with the transformative power of technology.
  •  In spite of all the hype, digital technology could not prevent nor control the spread of the coronavirus.
  • Technology won’t solve the climate crisis, prevent the recurring wildfires.

                     ———————————————-

The last thing the world needs is another ‘revolution’ that ignores the external cost to society of our unchecked obsession with economic growth at all cost.

We all think time and money is so important, but are our health, peace and happiness not more important?

We’re in this together and it can only be solve together. 

We can protest, till we are blue in the face, demand change till the cows come home, hold world conferences till we run out of air.  There is however one weapon if we all of us were to use it collectively that would bring change – that is  Buying power.

Doing the right thing for the environment, pro-actively using it to effect change.

In this uphill battle, the good news is that solutions are out there.  

Business would  be held accountable for addressing local and
global societal needs.

Industry players that suffer would not helplessly standing by as their revenues and profits dwindled, they would act intensified competition.

But is this inevitable? Can companies learn to adapt and react to ensure their continued success and prosperity? The answer is yes.

Since buyer power is dynamic, just visualize this scenario.

What would happen if we all refused to pay our energy bills till the Government put in place non repayable grants to install solar panels or insulation. 

There is no right answer here but it would be impossible to either jail or fine everybody.

It is therefore important to understand what choices we have available to us to determine what type of buyer we will be, and therefore where our strengths lie.

That strength would be a campaign conducted on our mobile phones. 

Once a month campaign targeting profit for profit sake, demanding change.

Your choices would impact their bottom line.

Resilience – not technology – is the answer to our biggest

challenges.

It’s either an entirely environmentally-friendly existence. 

Or are we just going to except a burning world with wars and mass migration till there is nothing left to live for. 

 

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

THE BEADY EYE SAYS : THE SOVEREIGHTY OF NATIONS ARE NO LONGER ABSOLUTE.

21 Thursday Apr 2022

Posted by in 2022: The year we need to change., Climate Change., Human Collective Stupidity., Humanity., Purchasing Power., Purpose of life., State of the world, Survival., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Obvious., The state of the World., The world to day., THE WORLD YOU LIVE IN., THIS IS THE STATE OF THE WORLD.  , Ukraine/ Russia., What Needs to change in the World, Where's the Global Outrage., World Leaders, World View.

≈ Comments Off on THE BEADY EYE SAYS : THE SOVEREIGHTY OF NATIONS ARE NO LONGER ABSOLUTE.

(Eighteen-minute read) 

As the current Ukrainian/Russian conflict demonstrates.  

There is no formal definition of sovereignty or a sovereign nation defined in international law or contained in a single treaty.

We are now supposed to be physically, politically, and economically one world with nations so interdependent that absolute national sovereignty of nations is no longer possible.

What is Sovereignty? - Definition & Meaning - Video ...

Which came first, the nation or the nation-state?

While some European nation-states emerged throughout the 19th century, the end of World War I meant the end of empires on the continent. They all broke down into a number of smaller states.

However, not until the tragedy of World War II and the post-war shifts of borders and population resettlement did many European states become more ethnically and culturally homogeneous and thus closer to the ideal nation-state.

                           ———————–

The concept of a nation-state is notoriously difficult to define and there is no better example of this than England.

Once called England it became Great Britain when Northern Ireland, Scotland, and Wales joined, then the whole nation became known as the United Kingdom of Great Britain and Northern Ireland.

Now after Brexit, it is referred to by the media as the Four Nations. 

Theoretically, Sovereignty means the “absolute and indivisible” authority and power of the State and its government. Through Sovereignty, the government has complete control over what is going on within its territorial boundaries and internationally, it indicates certain equality between nations.

Sovereignty has for a really long time been considered the fundamental pillar of the international system. Of course, this no longer holds true as right now the problem with sovereign nations is that each time a country joins an international organization or signs a Treaty, it restricts its freedom of action and thus gives up a part of its sovereignty or independence, even if only a small part.

So the concept of sovereignty does not work out perfectly in real life, it is outmoded and a rather ambiguous conception in the present-day civilization.

Does this hold true?

This, of course, does not imply that a state can exert dominance over other states or its subjects but many states find themselves being under the economic, ideological, and cultural control of developed countries which poses a major challenge to the sovereignty of the states.

                               —————–

It is first important to understand what sovereignty actually is.

For me, there are two degrees of sovereignty; individual sovereignty & absolute sovereignty. 

Individual sovereignty is the right and the ability to govern one’s actions independently.

Absolute sovereignty is a state of being where all illusions have fallen away; where fear no longer exists…Absolute sovereignty cannot be taught, it can only be realized.

While National sovereignty which used to mean national independence has to be viewed against the background of modern states in a world governed more and more by Technology.

Boutros Ghali, the former Secretary-General of the United Nations very rightly remarked that: “The time of absolute sovereignty and exclusive sovereignty…has passed; its theory was never matched by reality”

So due to the emergence of globalized technology, the notion that the state’s decisions and laws can be sacrosanct has lost relevance in today’s world.

External, as well as Internal Sovereignty, cannot be viewed as final, since international law and sovereignty imply each other. However, sovereign nation-states will be with us for the foreseeable future, even if their influence over some areas of policy will be much less than in the past.

                       ———————-

Is national sovereignty an obligation as well as an entitlement?

A government that will not perform the role of a government forfeits the rights of a government. 

Unfortunately, this is the position of the Ukrainians in the Russian conflict.

Ukraine became an independent country in 1991 after the fall of the USSR. Independence was gained through a series of referendums with conflicting results.

On 17 March 1991, the Soviet Union held a referendum in all of the republics asking the people whether they were interested in remaining a part of the Soviet Union or gaining independence.

More than thirty-one million people or around 83.5 percent of the electorate in Ukraine participated in the referendum with ninety percent of voters supporting the preservation of the USSR.

Just nine months after the March referendum, another was held on 1 December 1991.

The question posed to the Ukrainian people was: “Do you support the Act of Declaration of Independence of Ukraine?” Around 84.2 percent of the country participated with ninety-three percent voting in favor of Ukrainian independence from the USSR; in direct contradiction to what was decided earlier in the year.

Support for this measure was lowest in Crimea which in 2014 was re-taken by Russia, followed by Lugansk, and Donetsk which are the regions that President Putin has recognized as independent states this week.

However, the divides between citizens who have greater loyalty to Russia and Europe continue to cause conflict.

Ukraine is a multi-ethnic state, which provides some context to the ongoing issues being seen in the country. The majority, seventy-seven percent, of those who live in Ukraine identify as ethnically Ukrainian while seventeen percent identify as Russian.

So Ukraine’s government has been on a pendulum essentially since it gained its independence.

The people will elect a president closer to Russia, then one closer to Europe, and in between corruption in the government goes unchecked. The situation Ukraine currently finds itself seems to suggest that these issues will continue and could lead to greater internal violence as factions become increasingly polarized and armed by the West. 

Providing the war remains non-nuclear we may see another civil war taking place at the end of this war. This will be the long-term result of the Russian/ Ukraine war. 

Because we have designed a world around pay as you go for all aspects of life including our own funerals countries will best protect and further their interests by not hesitating to exercise some of their sovereignty collectively to achieve their aims. 

                            ————

In the meantime, the real war is being ignored. 

Humanity survived the cold war because no one pushed the button and it will survive the Russian Invasion of Ukraine but it will not survive Climate Change, the button has been pushed again and again.

With refugees arriving, governments are spending billions on emergency-level funding and infrastructure to meet what they view as a crisis of national security. But in the case of climate change, there’s no equivalent sense of immediacy, no sense of priority commensurate with the dangers it poses to our future ability to feed ourselves, defend our largely coastal settlements, insure our homes, and maintain national security and keep our children safe from harm.

Those who lead us and have power over our shared destiny are now ignoring global warming to the point of criminal negligence.

As a culture and a polity, when it comes to climate change, have we arrived at a point where we are now expected – even trained – to abandon hope and submit to the inevitable?

The need to fight issues such as environmental protection, security of human rights, eradicating terrorism, war, poverty, and hunger, are once more on the back burner. 

We’re making a pig’s breakfast of responding to what is now a crisis of clean energy. Reopening oil exploration, moving to new nuclear power stations, etc while the heat at both ends of the planet this week has scientists straining for adjectives. 40°C above normal in Antarctica, 30°C hotter than usual in the Arctic.

The prospect of inexorable loss, unstoppable chaos, certain doom is robbing people of hope, white-anting the promise of change.

Business as usual is not just delinquent, it’s unforgivable.

                         —————–

The Beady Eye voice is just a little twitter in a world of governments and corporations ensnared in a feedback loop of “common sense” and mutual self-preservation that is little more than a bespoke form of nihilism.

Ideology, prestige, assets, and territory are now tacitly understood to be worth more than all life, human or otherwise. And the four great capacities of humanity to solve a crisis – ingenuity, discipline, courage, and sacrifice – seem to be reserved for more important enterprises.

The future, by all accounts, can wait. Because there’s something bigger at stake here than culture, wars, and the mediocrity of so-called common sense.

It’s the soil under our feet, the water we drink, the air we breathe. 

( Nine out of ten people worldwide already breathe polluted air — according to data from the World Health Organization (WHO). Besides, the WHO attributes around seven million deaths a year to global environmental pollution.)

The time for action is limited: Because if the end of the world really is threatening us, there is still enough time to panic before we bomb ourselves back into a Stone Age climate.

So what can be done?

The smartphone has done more for poor countries than all the foreign aid packets.  Real power now resides with the people, the citizens of the state as is the theory of ‘Popular Sovereignty.

Let’s give our grief and fury some shape and purpose and reclaim our future together.

Enough cowardice. Enough bullshit. Time for action. 

Consumer sovereignty must take back the Monopoly Markets.

( One could argue that new innovations were not driven by consumer sovereignty because consumers cannot demand something that they do not know they want.)

If producers market a new product that does not catch on, then the consumer has exercised their influence by not purchasing. Equally, a new product or service with long market longevity is the result of consumer demand.

Our buying power is the last weapon left to demand change, to the sovereignty of unified world action. 

The problem is that the English word sovereignty does not mean control. 

The collapse of the world can only be prevented if nations like the USA and China stop devouring global resources before the quality of life drops to zero.


Crazy HD Photo.

Where is your data?   It is certainly not Sovereign.  

Its time to use your phones as weapons to effect change. 

Al human comments are appreciated. All like clicks chucked in the bin. 

 

THE BEADY EYE SAYS : WE ALL WANT IT BUT NO ONE WANT TO PAY FOR IT.

10 Monday Jan 2022

Posted by in #whatif.com, 2022: The year we need to change., Climate Change Summit Scotland 2021, Digital age., Green Bonds., How to do it., Human values., Money in Politics., Our Common Values., Purchasing Power., Sustaniability, Technology v Humanity, The common good., THE NEW NORM., The Obvious., The world to day., THE WORLD YOU LIVE IN., United Nations, What Needs to change in the World

≈ 2 Comments

Tags

, ,

 

(Three-minute read) 

After twelve years and 10 billion in six months’ time (if everything works ) we are going with the help of the James Webb Infrared Space Telescope peer into the past to see our future.

Unless you happen to live on one of the plants that the telescope will exam you will have noticed that this planet is in trouble sustaining the life it has on it at present. 

World conferences after world conferences have proposed solutions to climate change which in the long run are going to cost trillions with no one wanting to pay for it. 

THE REASONS FOR THIS REST IN MULTIPLE BARRIERS. TO MANY TO ADDRESS HERE OR IN ANY FUTURE CLIMATE CHANGE CONFERENCES.

LEAVING THESE PROBLEMS ASIDE.

HERE IS AN IDEA THAT PROVIDES AN FAIR WAY OF ADDRESSING THE PROBLEM OF – WHO SHOULD CARRY THE CAN.

The world as we know it is a product that is in the process of being digitalized by technology and the current pandemic. 

What is needed to tackle Climat Change is a perpetual fund that does not have to beg, which allows everyone to contribute according to their means.

                                 —————— 

Every country has government-operating lotteries and bonds.

There is around 160 Lottery in the world offering billions in prizes. They offer a one-off chance with a lottery ticket to win with the ticket becoming a worthless sheet of toilet paper after the draw, raising billions in revenue.

So what is there to stop the United Nations from creating and underwriting its own World Green Bonds, with guaranteed interest and lotto-style cash prizes drawn every month.

A new Green asset class in global capital markets could emerge.

(A government bond is a type of debt-based investment, where you loan money to a government in return for an agreed rate of interest. This makes bonds a fixed-income asset. Once the bond expires, you’ll get back to your original investment.)

To compete with the Lotto.

The UN Green Bonds could be issued with 8 years of tenure and 5 years of lock-in. (Premature redemption requests will not be allowed)

The bond can be bought by acquiring coupons that add up to a bond.

These coupons can be purchased both online and offline at the same price as a lotto ticket. 

On reaching one hundred coupons an investor gets an acknowledged receipt of the purchase and a bond.  Then he receives the soft copy of the certificate to his/ her registered email address, a few days later a certificate bond gets issued.

This Certified Bond is then eligible to enter the yearly draw to win 20 million. The coupon is dated and numbered entering a Cash prize monthly or weekly draw like the lotto.   

Like the Lotto is the prize is not won it rolls over to the next draw with an additional 20 million. 

The owner submits the certified bond online with his chosen lotto numbers.

If the investor does not win the additional value from holding the green asset bond derives from enhanced transparency and association with a green project financed by the bond.

                                            —————–

The role of the UN would be to the underwriter.

To evaluate financial risks, rates, and rules for a loan or investment for a project that meets certain pre-established environmental criteria.

Surety for bonds issues could be not just governments. Digital monopolies like Facebook, Net Flick, Apple, Microsoft, Drug Companies, etc. could be the financial Surety anchors.  

                                          ————— 

As world economies feel the negative effects of the pandemic the threat of inflation is gathering pace.  On the other hand, Green conversion is also gathering pace.

This idea would let all of us invest digital, or not in the future while earning a fixed interest from that investment and if lucky win a cash prize.

Europe has fostered an engaged and active green bond market so why not for the whole world.  

All comments are appreciated. All creative suggestions to improve on the idea are welcome. All like clicks and abuse chucked in the bin.

 

 

 

 

 

 

 

 

 

 

THE BEADY EYE SAYS. THE CLIMATE CRISES IS NO LONGER A LOOMING THREAT IT IS ARTFICAL INTELLIGENCE.

29 Saturday May 2021

Posted by in #whatif.com, 2021. The year for change., Algorithms., Artificial Intelligence., Capitalism, Climate Change Summit Scotland 2021, Dehumanization., Digital age., Enegery, Environment, Fourth Industrial Revolution., Green Energy., How to do it., HUMAN INTELLIGENCE, Human values., Humanity., Modern Day Communication., Modern day life., Post - truth politics., POST COVID-19., Purchasing Power., Reality., Renewable Energy., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Future, The Obvious., The pursuit of profit., The state of the World., The world to day., THE WORLD YOU LIVE IN., THIS IS THE STATE OF THE WORLD.  , VALUES, We can leave a legacy worthwhile., What Needs to change in the World, Where's the Global Outrage.

≈ Comments Off on THE BEADY EYE SAYS. THE CLIMATE CRISES IS NO LONGER A LOOMING THREAT IT IS ARTFICAL INTELLIGENCE.

Tags

, , , , , , , , , ,

 

(Eight-minute read) 

We live in an age in which intersecting crises are being lifted to a global scale, with unseen levels of inequality, environmental degradation, and climate destabilization, as well as new surges in populism, conflict, economic uncertainty, and mounting public health threats.

All are crises that are slowly tipping the balance, questioning our business-as-usual economic model of the past decades, and requiring us to rethink our next steps.

In the next few months, we will once again witness a gathering of verbal diarrhea in Scotland all promising to go green.

There is no doubting in the last few decades that we humans have achieved advances away beyond what our ancestors would have believed possible. The irony is that to survive we have to become something very different from what we are. 

Many optimists believe that technology can transform society and solve climate change.

To a great extent, this is probably true no more so than in the field of medician. 

Take the discovery by Alexander Fleming in 1928 of Penicillin.

Before its discovery, we were dying thirty years early than we do today. 

His discovery was down to an accidental piece of bacteria landing on one of his Petri dishes which took another ten years to develop into a drug to save lives. 

Today with human intelligence and machine learning we can produce drugs in a matter of months.     

The way forward to reducing CO2 emissions is not a by-pass lane it is by using the technologies that already exist.  

It’s time to cut out the verbal and bull shit and make these technologies affordable to all. 

Yes, the world today is in a dire state and a new kind of social and ecological environment needs to be created with green energy the price of which is toppling daily.

Comparing global problems involves lots of uncertainty and difficult judgment calls, but every problem is solvable if we devote resources to building a just world and not guns.

THE WORLD RUNS ON ELECTRICITY.  

SO IF WE WANT A GREEN FUTURE NON-REPAYABLE GRANTS TO CONVERT FROM FOSSIL FUELS GENERATED ELECTRIC TO ENERGY BY NON-POLLUTING RENEWABLE MATERIALS – WIND – SUN- WATER-  GEOTHERMAL – HYDROGEN. 

SUCH A MOVE WOULD CREATE MILLIONS OF JOBS AND COULD BE FUNDED BY PLACING A WORLD AID COMMISSION OF 0.05% ON ALL ACTIVITIES THAT HAVE PROFIT FOR-PROFIT SAKE AT THEIR HEART. ( See previous posts) 

                                  _______________________ 

 

We are now presented with two very different futures. 

The last generation that can stop devastating climate change. We have the knowledge and the tools – we just need politicians to lead the way.

or

We fail to meet climate mitigation goals.

For certain, either outcome will not be easy or cheap and it is happing faster than we wish to acknowledge.  

The problem is the two outcomes are profoundly interlocked with lots of uncertainty.

HOWEVER, UNLIKE THE CURRENT PANDEMIC CLIMATE CHANGE WON’T JUST DISAPPEAR IT WILL REQUIRE A NEW MEANING OF LIFE.

To recognize that we are entering a new world with opportunities and perspectives is an enormous challenge not because of climate change but because of the current inequalities existing on the Planet.

The choice we are now confronted with is one we will have to make over and over again as we transition to a more resilient, zero-carbon, just, and healthier future.

The question is who is going to pay for the transition.  

New transformative technologies may promise a radically better future but also pose catastrophic risks.

THERE IS LITTLE POINT IN REDUCING GLOBAL TEMPERATURES IF BY THE TIME IT HAS STABILIZED HALF OF THE WORLDS POPULATION HAS BEEN DESTABILIZED OR DISPLACED.

A lack of global emphasis on foreign aid, conflict, and political factors have kept poverty as a driving factor of Inequality.

To adjust to the coming new kind of social and ecological environment, how do we frame either of the above outcomes constructively.

We will have to relearn the world to do so. 

We have to become more aware of the future of our planet and our future and the legacy of the human species to start a serious battle to make up for the damages.

At the moment it is difficult to know the changes in the ecosystems that surround us not to mention the social uncertainty to come.

The fundamental economic problem is related to the issue of scarcity.

Society is mostly dominated by people wishing to consume more goods and services that are available.

One in nine people in the world go hungry each day and suffer from nutritional deficiencies as a result.

Currently, 1 in 9 people lack access to clean water across the world.

The problem is not that we aren’t producing enough food, but rather that people lack access to food. Many people do not have enough money to purchase food and cannot grow their own.

To try to work out which global problems are most pressing and make progress on foundational questions about how best to address them is impossible unless we address the fundamental problem.

To recognize that scarcity will drive almost everything. 

To recognize a sense of shared humanity. 

To recognize that approximately 600 million children are not mastering basic mathematics and literacy while at school.

To recognize that is not just climate change that treating the world but artificial intelligence and the way we are using it.

Using only the interaction of its embedded sensors, computer programming, and algorithms in the human environment and ecosystem — is becoming a reality that cannot be ignored anymore.

Because building autonomous weapons systems are one thing but using them in algorithmic warfare with other nations and against other humans is another.

They will in no uncertain terms alter the very fundamentals of security and the future of humanity and peace.

As global temperatures continue to rise, technology improves and the world economy grows, it gets easier to cause destruction on an ever-larger scale with the weaponizing of artificial intelligence both military-wise and as a social tool. 

The Weaponization Of Artificial Intelligence

The development of autonomous weapons system (AWS) is progressing rapidly, and this increase in the weaponization of artificial intelligence seems to have become a highly destabilizing development. It brings complex security challenges for not only each nation’s decision-makers but also for the future of humanity.

There are always unforeseen consequences when new technology is introduced. Those unintended outcomes of artificial intelligence will likely challenge us all.

 AI algorithms must be built to align with the overarching goals of humans.

As more and more data is collected about every single minute of every person’s day, our privacy gets compromised.

Look at what is happing in China with its social credit system, it could devolve into social oppression.

Unless you choose to live remotely and never plan to interact with the modern world, your life will be significantly impacted by artificial intelligence.

The transformative impact of artificial intelligence on our society will have far-reaching economic, legal, political, and regulatory implications that we need to be discussing and preparing for.

Sure, it can transform our lives for the better.

In fact, people have gotten used to depending on AI for almost everything and can’t imagine not having these technological advancements as part of their life. Because many processes and applications are getting automated, people are getting addicted to these kinds of inventions which can be an issue for future generations to come.

Societies will face further challenges in directing and investing in technologies that benefit humanity instead of destroying it or intruding on basic human rights of privacy and freedom of access to information.

  • In the future, predictive analytics and artificial intelligence will play an even more fundamental role in content creation that will affect our wallets, health, safety, and lives.

The mistake we are making is to think that this situation is the only future. 

That it is impossible to regulate AI because of the rate of AI change entails. 

This is not true as it is possible to Audit all AI technology and algorithms to ensure that comply with human values and to make their programs totally transparent. 

Why is the above urgent?

Because combined with climate change we are faced with and a transactional wealth of a new currency of unknowable value called personal data inequality will ravage the planet we all live in and on.    

These are not some science fiction movie scenarios the current Pandemic is revealing a much more tragic and fragile world that requires more than trust. 

The United Nations (UN) currently lists 22 “Global Issues”. 

These correspond with the most important issues of our time and are known as the United Nations Sustainable Development Goals (UN SDGs).

Here is a few of them. 

FOOD SECURITY.

HEALTH ISSUES.

EDUCATION.

GENDER EQUALITY.

AFRICA.

ENVIRONMENTAL ISSUES/ POLLUTION. 

OCEAN CONSERVATION.

WATER SCARCITY.

GLOBAL ISSUES THAT REQUIRE POLICY SOLUTIONS.

This is not intended to be an exhaustive list. Rather, it serves as an overview of some of the major issues all global citizens should be aware of.

Artificial intelligence is not on the list. 

Because the biggest challenge facing the planet needs every solution possible including technology like artificial intelligence (AI). 

But AI is not a silver bullet it can only unlock new insights, pinpointing those responsible for it.

The current environmental issues pose so many problems to industry and society that not enough action has been taken to stop turning Climate change into a product. 

My goal in this blog is not to convince people climate change is real, or that AI is destroying society it’s to get people who do believe that climate change is real and that Algorithms for profit’s sake are plundering the world to do more to affect change.

What can be done by any of us against the might of Capitalism that will have any effect? 

There is only one weapon available to us all and that is our buying power.  

 If we use our collective buying power you will then see not just governments but global corporations change their tune from profit to sustainability.     

We decide whether we want to look at the world in one way or another, always making tradeoffs.

As Harvey Sacks observed.

” If only we introduced some fantastic new communication machine the world will be transformed” 

” But the best and brightest devices must be accommodated within existing practices and assumptions in a world that has whatever organization it already has”  

All are under threat because all are happening at what scientists estimate to be about 1,000 times the normal pace and are yet to be quantified.

All human comments are appreciated. All like clicks and abuse chucked in the bin.

 

 

THE BEADY EYE SAY’S : LET’S LOOK AT ON LINE SHOPPING. JUST WHO OR WHAT IS BENEFITING.

29 Sunday Nov 2020

Posted by in 2020: The year we need to change., Algorithms., Capitalism, Dehumanization., Digital age., Disconnection., Fourth Industrial Revolution., Google, Google it., How to do it., HUMAN INTELLIGENCE, Human values., Lock Down., Modern day Slavery, Online shopping., Our Common Values., POST COVID-19., Purchasing Power., Sustaniability, Technology v Humanity, The art of a handshake., The common good., The Obvious., The pursuit of profit., The world to day., Tracking apps., Unanswered Questions., WHAT IS TRUTH, What Needs to change in the World

≈ Comments Off on THE BEADY EYE SAY’S : LET’S LOOK AT ON LINE SHOPPING. JUST WHO OR WHAT IS BENEFITING.

Tags

, , , , , ,

 

(Ten-minute read) 

Shopping used to be a social activity but Covid -19  pandemic driving up demand for online shopping has and is creating a perfect storm for retailers forcing them to radically rethink what they need to do to remain profitable.

It is said that we are more connected with the internet rather than been isolated.

With smartphones verbally this is true but we are in a world that is disconnecting its self from genuine social contact onto platforms run by algorithms for Profit to the detriment of sensibility, and sustainability of the planet we live on.

(An algorithm is a series of instructions telling a computer how to transform a set of facts about the world into useful information. The facts are data, and the useful information is knowledge for people, instructions for machines, or input for yet another algorithm.)

We are now living in a world where algorithms, or software buying agents, “go shopping” on our behalf.

Every piece of technology that you touch involves many algorithms. They live in our computers and dictate our digital lives at random invisibly existing in the abstract. 

While they fully automate the shopping process, they are capable of keep customers stuck

to one retailer and one product.

They can make thousands of calls or website visits a day.

It’s why people’s Google Search results will look different when they’re looking up things in different parts of the world, or why the ads that follow you across the web are different from your friends’. You never really see the complexities at work, simply the results. 

This sounds very much like a quasi-monopoly.

In a world where algorithms make shopping decisions on our behalf, all

bets are off that shopping will ever return to the high street.

Humans stand no chance against bots when trying to access products and services that might be in demand.

The longer the lockdowns- the more driven demand increasingly via smartphones.

The emerging Economy of Algorithms, where software agents act on our behalf, has the potential of dramatically changing the way we live, work, and think.

We need clear rules that govern the behavior of software buying agents.

We also need a coordinated approach for software buying agents to disclose who they are, in situations where they can be confused for a human.

We need regulations governing profit-seeking algorithms with control of algorithmic trading. With the right mechanisms for the protection of competition in the markets, regulating access to products and services, and enforcing minimum quality standards of algorithms that shop on our behalf. 

Shopping ads are known to produce well over 85% of retail paid Google search clicks. As such, they routinely produce a 400 to 1000% return on cash spent on ads.

Google Shopping entails how to get your product types featured on the nifty Product Ads on Google’s page search results.

Today the majority of stock market transactions are fully automated and executed by algorithms.

AMAZON Net profit roughly tripled to $6.33 billion. Its advertising business, reported $5.4 billion in sales, a 51% jump.

The real reasons that online shopping is replacing conventional shopping habits are.

Reduced overheads expand your market beyond local customers.

With online shopping, you can compare prices from hundreds of different vendors.

No pressure sales.

There are no fixed hours to shop.

One does not have to get in a car, find or pay for a parking spot, get clamped, pay parking fees, pay tolls, get mugged, spend hours in traffic jams, or have a nice day.

Online stores want to keep you as a customer, so they may offer deep discounts, rewards, and cashback if you sign up for their newsletters.

The downside however is you can’t try things on. None of them offer the on-the-spot, take-home advantage that a physical store does.

And shipping costs, are sometimes even more than the cost of what you buy. In-store shopping has no need to charge extra for shipping.

Online sales now accounting for around one-quarter of the total retail market.

There is a clear need for greater speciation, specialization, and differentiation because the consumer is in the driver’s seat, enabled by technology to remain constantly connected and more empowered than ever before to drive changes in shopping behavior in both the physical store and digital retail landscape.

Retailers are still competing with each other but also face new competitors who have different operating models and cost bases and this rate of change is showing little sign of slowing.

The greatest danger that remains with on-line shopping is Privacy and security.

These are legitimate concerns for any online shopper. Your payment information could get stolen from the site or someone who works there could copy your bank details and use them later on their own purchases. It’s also hard to immediately recognize whether an online store is real or just there to scam you.

There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more.

Paying attention to whether or not the site uses HTTPS.

Artificial intelligent algorithms will know everything about you- where you live, where and what and when you buy, how often, your likes and dislikes, your bank account, your wife, your children, your friends, infected or not. 

If you want a life go and get it. 

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

THE BEADY EYE SAYS. CASH IS OXYGEN IN A PANDEMIC AND ECONOMIC DEPRESSION

23 Friday Oct 2020

Posted by in 2020: The year we need to change., Algorithms., Artificial Intelligence., Climate Change., COVID-19, Democracy, Digital age., DIGITAL DICTATORSHIP., Disconnection., Economic Depression., Face Recognition., Fake News., Fourth Industrial Revolution., How to do it., Human values., Humanity., Inequality., Life., POST COVID-19., Purchasing Power., Reality., Sustaniability, Technology, Technology v Humanity, The common good., The Obvious., The pursuit of profit., The state of the World., The world to day., Unanswered Questions., Universal Basic Income ., VALUES, WHAT IS TRUTH, What Needs to change in the World, Where's the Global Outrage., World Economy.

≈ Comments Off on THE BEADY EYE SAYS. CASH IS OXYGEN IN A PANDEMIC AND ECONOMIC DEPRESSION

Tags

, , , , , , , , , ,

 

 

(Three-minute read) 

 In these extraordinary times, I am sure I speak for world citizens that we count on our leaders to bring out their statesmanship and have the courage and imagination to think and work together to fight this pandemic in equally extraordinary ways.

We may be about to face the perfect storm:

 A humanitarian disaster, global recession, severe de-globalization, the crash of healthcare systems, social breakdown, conflicting nationalism not forgetting the power of AI, and its algorithms all point to the need for value realignment.

 Many of the issues have a history of a basis. So potential risks and ways to approach them are not as abstract as we may think.

 How do we actually design a new system that can understand and implement the various form of preference and values of a population?

 The ideal system is, of course, a balance between all the needs of the numerous stakeholders the people, and the earth we all live on.

 So how do our societies reconcile their own historic aspirations while we are struggling with a world of ARTIFICAL INTELLIGENCE that is isolating us all into data?  

 Neither China nor the US, Iran, Indonesia, or any country can insulate themselves from what is to come.  COVID-19 should be the exception to — not the extension of –geopolitical rivalry. It should be an opportunity to recover trust rather than advance mistrust. 

 HOWEVER, WHAT WE WILL WITNESS IS OUR COLLECTIVE INABILITY TO ACT AS ONE. (DUE TO A MENSTRUUM OF REASONS FAR TO LONG TO ADDRESS HERE.)

 From what we see to date: 

With the erosion of democratic institutions, with the rise of the right, loss of jobs, false news, rising inequality, foodbanks, our inability to tackle Climate change, stop wars, without any robust mechanisms of oversight and accountability for Profit-seeking algorithms there seems little hope for future generations.

Artificial intelligence now embedded in our daily lives has still to show empirical evidence that validates that AI technology will achieve a broad base of social benefit we aspire to.

We need a community of researchers worldwide to really understand the range of potential harms that AI systems pose.  The use of data, machine learning, their applications to society – Face recognition -Track and Trace- all in use without any regulations. 

Therefore there is only one solution to the problems facing us all and that is the introduction of a basic living wage for all. 

Why?“

Because Cash is the best thing you can do to improve health outcomes, education outcomes, and lift people out of poverty. It’s the only solution to an economy where a small group of people is getting very, very wealthy while everyone else is struggling to make ends meet.

It would remove the problem with existing welfare programs that keep people below the poverty line a form of structural inequality.

It would also cost governments less simplifying welfare programs. 

A guaranteed income would give young couples the confidence they need to start a family.

From a macro viewpoint, it would give society a much-needed ballast during a Depression.

It would offset job losses caused by technology.

What are the downsides?

Inflation. 

Who funds it?

Many would support it if tech companies with profit-seeking algorithms paid for it.

High-frequency trading.

Hedge Funds, Sovereignty wealth funds, and currency trading over $50,000  

Cash is King. It’s an idea that is long overdue.

Both the Current pandemic and Automation are fundamentally changing the structure of the economy. Proposals for various forms of regular cash assistance are increasingly part of the political conversation.  And in fact, the cash payments of 2020 are serving as something of a real-life test of the principles behind UBI, even if there are important differences.

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

THE BEADY EYE SAYS. THERE IS ONLY ONE WAY TO SAVE THE ECONOMY.

12 Monday Oct 2020

Posted by in #whatif.com, 2020: The year we need to change., COVID-19, How to do it., Human values., Humanity., Imagination., Life., Modern day life., Our Common Values., Pandemic, POST COVID-19., Purchasing Power., Reality., Stimulus package., Survival., Sustaniability, The common good., The essence of our humanity., The Obvious., The state of the World., The world to day., Truth, Unanswered Questions., Universal Basic Income ., We can leave a legacy worthwhile., What needs to change in European Union., What Needs to change in the World, World Economic Depression.

≈ Comments Off on THE BEADY EYE SAYS. THERE IS ONLY ONE WAY TO SAVE THE ECONOMY.

Tags

, , , , ,

 

(Three-minute read) 

The covid -19 pandemic is changing everything. Unfortunately, our politicians are not used to this kind of emergency.

But they may soon find that their preferred economic cure to the coronavirus will long outlive the enemy it was intended to fight.

After all, income taxes were first introduced as temporary measures intended to address a short-term crisis and are still with us today.

As western leaders learned in the Great Depression, and after the second world war, to demand collective sacrifice you must offer a social contract that benefits everyone.”

The only way to achieve the above in a world that is driven by greed is by implementing a universal basic income that is funded by greed. 

We all witnessed the Financial crises. How governments introduced Quantitive easing by issuing billions to banks. It did not stop it from spreading throughout a single economy, the economy of a region, or economies worldwide. Asset prices saw a steep decline in value, businesses, and consumers were unable to pay their debts, and financial institutions experience liquidity shortages.

If we learned anything it was that putting trillions into the mouths of the greedy did not help the poor.  As income inequality continues to grow and the disruptive impact of technology leads to less security and stability for a growing list of industries and careers, a  Universal basic income can protect people from slipping through the ever-expanding cracks in our social safety net.

THE PREPANDEMIC case for a universal basic income is both simple and seductive. 

It is the most efficient way to get money into the hands of individuals and prevent the economy from seizing up completely—and because it largely cuts government bureaucracy out of the equation.

Until this year, it was mostly an idea that lived on the margins of the political mainstream, debated and discussed in academic circles, and overlooked by almost everyone else. Then, as with so many other things, COVID-19 changed everything.


Helping us overcome that challenge isn’t the only thing a UBI could do.

Take, for example, its impact on homelessness, “a guaranteed annual income would also help to make it far less likely that job loss, divorce, family conflict, domestic violence, injury, or illness result in homelessness.

UBI “could be transformational.”

“Beyond defeating the disease, the great test all countries will soon face is whether current feelings of common purpose will shape society after the crisis.”

Humans need work more than work needs us. “Poverty and income insecurity translate into expensive health care needs .“Income is the leading determinant of health.”

But the most important contribution that a UBI could make to our lives is raising our expectations of what governments can—and should—do.

It holds up a guiding point by which to assess government initiatives to alleviate poverty, to reduce income inequality, and to address precarity in the labor market.

Just as we saw a major reassessment of the role that governments should play in the aftermath of the Second World War, we may well see a similar adjustment in the wake of COVID-19.

Dead people don’t pay taxes or contribute to the GDP. They remain in permanent lockdown. 

At least with UBI when a vaccine does arrive you might be able to afford to buy it and make better choices in saving yourself. 

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

 

 

 

 

 

 

 

THE BEADY EYE ASK’S. IS IT NOT TIME FOR THE ADVERSTISING INDUSTRY TO BE CURTAILED.

05 Monday Oct 2020

Posted by in #whatif.com, 2020: The year we need to change., Advertising, Advertising industry, Big Data., COVID-19, Digital age., Disconnection., How to do it., Human values., POST COVID-19., Purchasing Power., Sustaniability, Technology v Humanity, The common good., The essence of our humanity., The Obvious., The pursuit of profit., The state of the World., The world to day., TRACKING TECHNOLOGY., Unanswered Questions., VALUES, We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World

≈ Comments Off on THE BEADY EYE ASK’S. IS IT NOT TIME FOR THE ADVERSTISING INDUSTRY TO BE CURTAILED.

Tags

 

(Twelve-minute read) 

The coronavirus pandemic has caused a considerable drop in advertising spending however life in the time of coronavirus is increasingly a life lived online which has led to an acceleration of digital adoption and e-commerce.

Our current regulations governing advertising are no longer enough to ensure protection against aggressive sales techniques, false or deceptive ad messages, as well as intentionally incomplete information. The Sale of Goods Act of 1979 under which all advertised goods must match the description advertised on them is out of date. 

In today’s digital era, conventional marketing dictums no longer hold true.

In a nutshell, ‘Everything for everyone, customized’

The very nature of what this industry is about should with the current difficulties facing the world be questioned.

Clearly, there should be a line separating the private from the public, the free from the controlled.

But who should be in charge of drawing this line?  Facebook, Twitter, Apple, Microsoft, Apps, or Laws to curtail the advertising industry from promoting consumerism for the sake of profit.

Just like any other industry, advertising needs regulation.

On one side, we live in free-market times, which means that each product or brand, no matter how big or small, has the right to be noticed but not the right to piggyback on fear – On the other side, not all products and services are equal. Some are neutral, while others might have a negative effect on our health, safety, and overall well-being-  such as gambling- fast food -obesity – cleaning products – damage to ecosystems. 

  1. We realize that advertising should be regulated.
  2. We admit that proper regulation can only be implemented on a state level.
  3. We are as concerned about government data collection as we are with data collection by marketing agencies and brands.

What is mind-blowing is that even with so many organizations, laws, and regulations designed to control the quality of advertising, some brands manage to get around ad regulations using legal loopholes.

You only have to look at BIo it now applies to everything down to sardines in tins. 

It would be an understatement to say that advertising regulation is complex but is it not time with what the world is facing to force it to rethink and stop pigging backing on the problems we all now face.

These days, when massive data breaches have become the new norm just imaging what is going to happen when the advertising media get their hands on promoting a vaccine against COVID -19.

Ad regulations should specify which forms of data collection and tracking are been used in order to consider what is legal and which Ad be banned. As the need for this form of regulation emerges international regulations such as GDPR come into play. The primary goal of such documents is to limit/control the power of ad tech companies, marketing agencies, and brands trying to make the most out of user data.

If not mass, untargeted broadcasting will become passé and data will be at the heart of marketing strategy.

New tracking and data collection technologies make us all more vulnerable and unprotected than ever before.

For instance, if there were no advertising regulations put in place, we will fall victim to the whims of marketers, quickly and inevitably, once and for all.

Brands will use complex combinations of personal data, location data, and environment data to target their customers with the right message at the right time on the right device.

These days, everything changes in a heartbeat. With new technologies, advertising can be as personalized as we allow it to be –  voice marketing.

In the modern ‘attention economy’ where consumer attention is divided across more devices, applications, and formats than ever before, only engaging and relevant ads will command consumer attention.

Advertisers are adapting by following consumers, which means prioritizing digital advertising. The online environment is favorable for “direct response” campaigns – those encouraging quick purchases by consumers.. and technological innovation continuously redefines the landscape of advertising. 

This new era has placed new demands upon marketers. AI and machine learning bring massive benefits to marketing. Digital advertising technology is changing rapidly. New communication technology –including social media, wearables, virtual reality — is turning the advertising industry upside down.

One could argue that many elements of human behavior are going to change permanently and there will be increasing complexity in consumer purchasing decisions but this will not stop advertising from exploration and delivering targeted ads.   

If we want real transformation all companies must find new ways of brand-building by using advertising to create awareness of climate change, pollution, racism, slave labor, etc.  In forests of inaccurate data we can’t make sense of or dark caves of illusory tech that yield no light at the end of the tunnel.

With more and more highly specific marketing there is still a lot to be done in this regard both on national and international levels. – greater transparency in the value chain is required.

A few examples: 

Switzerland: Although the local ad space is small, it is worth our attention. According to Swiss law, advertising lotteries and games of chance are strictly prohibited. In Switzerland, it is illegal to promote pharmaceutical products under prescription in any publicly available media. Health-related and nutritional claims for foods are only permitted if they deliver exactly what they promise.

China: The Chinese advertising market is the second-largest in the world and one of the most interesting in terms of ad control. For instance, brands can be fined up to $157,000 for using statements such as “the best,” “the most,” or similar phrases in their marketing campaigns. Another fascinating fact is that children under 10 are not allowed to endorse or promote within Chinese ads (even if it’s an advertisement for toys!)

Chile: Under Chilean law, it is not allowed to advertise products that are high in calories, sugar, sodium, and saturated fats to children under the age of 14. Brands producing the above-mentioned foods cannot be marketed in schools and are illegal to use in cartoons or toys for promotional purposes.

Ireland: According to advertising regulations in Ireland, any ads that target children under 18 cannot include celebrities. Foods that are high in sodium, sugar, or fats are completely banned from advertising on channels where at least half of the audience is under 18 years old.

All human comments appreciated. All like clicks and abuse chucked in the bin.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE BEADY EYE SAY’S. GOLLY GOSH ARE WE BEGINNING TO REALIZE THAT WE NEED TO DO SOMETHING .

17 Thursday Sep 2020

Posted by in #whatif.com, 2020: The year we need to change., Algorithms., Capitalism, Climate Change., COVID-19, Disconnection., Environment, Fourth Industrial Revolution., How to do it., HUMAN INTELLIGENCE, Human values., Humanity., Imagination., Life., Natural World Disasters, Our Common Values., Paris Climate Change Conference 2015, Post - truth politics., Post-Covid-19, Purchasing Power., Reality., Survival., Sustaniability, Technology v Humanity, Telling the truth., The common good., The essence of our humanity., The Future, The Obvious., The pursuit of profit., The state of the World., The world to day., Unanswered Questions., We can leave a legacy worthwhile., WHAT IS TRUTH, What Needs to change in the World, World Aid., World Leaders, World Politics

≈ Comments Off on THE BEADY EYE SAY’S. GOLLY GOSH ARE WE BEGINNING TO REALIZE THAT WE NEED TO DO SOMETHING .

Tags

, , , , , , , ,

 

(Three-minute read) 


“WE NEED TO DO”

IS PROBABLY THE MOST USED TERM IN CURRENT DAY CONVERSATIONS – POLTICALY OR OTHERWISE.

Against the background of a doubling of the world population every thirty-odd years, it’s no wonder that we find ourselves facing intractable problems and we need to do something about them.    

The Covid-19 pandemic so far has only killed a mear 800,000 while ongoing wars over 100 million in the 20th century.

We now live in a world of lip service, (used by silent data collection – profit-seeking – algorithms that could not give a shit), are run by corporations, the manipulators of the need-to-do, in order to promote consumption, whatever the cost, long term, or short term. 

The recycling of plastic alone is an example. We are told that we need to recycle plastic by companies that continue to produce it in the trillions of tons.  

I am not sure about you, but I am a little ashamed to be human right now.

Why? 

Because none of our world organizations, governments, the current crop of leaders have at their core a true understanding that we all live and rely upon the planet to be able to kill each other, love each other, and propagate more of us. 

With the COVID-19 pandemic shining a light onto societal and economic systems all across the world, exposing the flaws of a capitalist society we are still driven by greed, religious beliefs, social media, advertising. 

The pandemic-induced health crisis has rapidly ignited an economic crisis with yet unknown consequences for financial stability, and all is being played out against the backdrop of a climate crisis that cannot be addressed by “business as usual.

We are now facing problems all of which have to be resolved at the same time, otherwise, we will simply be solving problems in one place while creating new ones elsewhere.

So golly gosh the COVID-19 crisis is exacerbating all these problems and what are we doing about it other than convene world leaders in a virtual format to seek action and solutions for a world in crisis. (The united nations on the 17 Sep- 5 Oct) 

You can rest assured what we will witness as we did with the Paris climate change is countries promising virtual undertakings, with no means of enforcement, or transparency.   

Some years ago 150 countries set a list of goals to be achieved by 2020 to improve the world’s biodiversity, not one was achieved and humanity is now at a crossroads. 

Why?

Because countries will virtually promise whatever when it does not cost them arm and a leg. Virtual multilateralism is a joke in the extreme when we need value creation instead of value extraction when the pillars of our world are being shaken to the core.

The COVID -19 will cost trillions while reversing climate change will save trillions.

We all know that we need to grasp the opportunity to fix the system. If we don’t, we will stand no chance against – an increasingly uninhabitable planet – and all the smaller crises that will come with it in the years and decades ahead.

It’s used to be challenging and difficult to make predictions especially about the future now its child play  —  BLEAK 

What can we the people of the world do?

We are incapable of acting as one for obvious reasons, but every one of us needs a habitable planet. We could weaponize our buying power to accelerate actions on biodiversity for sustainable development. 

By doing so the world of profit would change. 

What can countries do? 

To realize that we are not as unique as a species and that the risk extinction has never been greater.  Stop god wobbling as there has been nothing like what we are now looking at in human history. 

Don’t trade with countries that breach environmental sustainability.

The like hood of either of the above happening is zilch.     

So the world of profit has to be taped into, in order to reboot the numerous we need to do.

(See the previous posts on a World Aid Commission of 0.05%)

We need to rise up and speak up!

So all I’m saying is that communication needs to start now not tomorrow. 

Transparency needs to start now not tomorrow.

Yes we are all different and what we do with our differences needs to make a difference.

All human comments appreciated. All like clicks and abuse chucked in the bin.