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(Fifteen-minute read) 


It looks like being both.

We are the first generation to know we’re destroying the world, and we could be the last that can do anything about it.


We need to recognize that everything we do, every step we take, every sentence we write, every word we speak—or don’t speak—counts. Nothing is trivial.

Take personal responsibility.

We need to use social media – this is one of the most effective ways to get brands to listen to you, so tell them that you want a change.


Because, unfortunately, the politicians who dominate the world stage are, depressingly, mostly cut from the old cloth, and the leadership challenges they face, are particularly complex and will require different skills — notably a clearer vision among leaders of organisation’s shared purpose.

Because the digital revolution is far from over the pace of change only seems to be quickening when in fact it is causing isolation. 

Because, we are allowing non-regulated large technology platforms to become too powerful, using their size to dominate markets and we are not paying enough attention to how the tools they create can be used for ill –  like device addictions, as we drown in notifications and false news feed posts.

Because there is an increasing imperative for all of us to respond to climate change.  Which will and is challenging our lives developing on a daily bases right in front of our eyes into our biggest need to act as one.

How can any of this be achieved? 

How will the changing political, economic and environmental landscapes shape the world?

Don’t get caught up in the how of things. Don’t wait for things to be right in order to begin.

Because in our age of tectonic geopolitical shifts, “alternative facts,” and conflicting narratives, our routine everyday life is losing sight of our true goals and aspirations.

Because with the rise of short-sighted populism we will solve nothing, other than feeding the great unwashed with short term gratification.

We need to write a piece of software that eliminated malware, viruses and all of that crap. 

We need to show our political leaders that they want to change, to understand our common humanity.

We need to try to put yourself into another person’s headspace and accept people for who they are and what their beliefs are.

We need to collaborate and push for policies that complement both sides of the political spectrum.

We need to make wasting our resources unacceptable in all aspects of our life.  Every product we buy has an environmental footprint and could end up in a landfill. The impact of plastic pollution on our oceans is becoming increasingly clear, having drastic impacts on marine life.

We need to be more conscious about what we buy, and where we buy it from. Living a less consumerist lifestyle can benefit you and our planet.

We need to use our purchasing power and make sure our money is going towards positive change.

We need to realize that what we eat contributes around a quarter of global greenhouse gas emissions and is responsible for almost 60% of global biodiversity loss.

We need to be supporting eco-friendly products.

We need to try to waste as little food as possible, and compost the organic waste we can’t eat.

We need to make education free for all.  Start educating not for profit but for a better understanding of what is the common values of life.

We need to stop asking the world’s smartest scientists to find us more time and to reverse gravity’s effect on our lives.

We need to stop killing each other. Countries start wars and people die and more people are in poverty.

We need to create out of profit for profit sake a World Aid fund with perpetual funding. (See previous posts) A new nonprofit called Carbon Offsets to alleviate address Climate change and Poverty. 

We need to realize that all significant change throughout history has occurred not because of nations, armies, governments and certainly not committees. They happened as a result of the courage and commitment of individuals. Believe that you can and will make a difference. 

The genesis for change is awareness so I need to stop. 

This year will not only be another opportunity for the leading minds in media in all its forms to highlight consumption for consumption sake.

However, if they wanted to spread a message that helps us all they would ban advertising that promotes consumption for consumption sake/profit. 

Feel free to add your priorities. With rapid innovations in technology and open access to data its no longer “wait and see.” We need to stop the huge feeling of apathy. 

The coming year, let alone the next decade looks unpredictable.

All human comments appreciated. All like clicks and abuse chucked in the bin.