Tags
Artificial Intelligence., Big Data, ongoing Privatization of the world, Privatization, Privatization of the World., SMART PHONE WORLD, Technology, The Future of Mankind
( A five-minute read)
We all know or at least we should all be aware that our world is becoming less and less transparent thanks to what we call Artificial Intelligence.
The challenge there is:
The false promise of the Internet was that it can connect people from different backgrounds, with different beliefs and across disparate locations.
The trend toward personalization by AI is impeding the fulfillment of that promise?
What is becoming more and more apparent is that while most personalization on the web is algorithmically driven, aren’t we implicitly, informing the algorithms based on the choices we’ve previously made interacting with content?
Couldn’t you then, in theory, manipulate the filter so you see what you want to see or are there too many factors beyond our control?
Consider:
Even if you’re completely logged out of Google, on a new computer, the company can track 57 signals about you — from what kind of laptop you’re using to what your IP address is to what the font size in your browser is. Already, that gives a lot of important clues about age, income and demographics.
It’s ironic — the promise of personalization is that it gives us our own personal view of the world.
But the challenge is that a lot of the time, it’s actually pushing us toward a stereotyped, simplified version of ourselves: “This person is male, so we’ll show him more gadget and car news.”
So let me ask you.
Many of the major social, discovery and media sites on the Internet now implement some type of personalization. Do you feel these sites have a responsibility to educate consumers about how their information is being filtered? Do you think users should be able to opt out of personalization?
I would say Yes, on both counts.
In an increasingly complex and vast media landscape it is crucial that me maintain our private lives.
Why?
There is only one solution and that is the: