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( Ten minute read)

Technology is here to stay and we are supposedly on an unstoppable path towards driverless vehicles, fully automated internet-connected “smart homes”, and godlike artificial intelligence, when if fact we are on a path to the oblivion of our private lives.

As society is moving away from social interactions we take these technologies for granted and lose sight of reality.

So when are we going to wake up to the the pitfalls of personalized technologies that are targeting our lives, and what it is all ready doing, to what is left of what are supposed to be democratic societies.

It is difficult to manage the awesome power that is embedded in today’s technology however should we just sit back and let it exploited us with unregulated profit seeking algorithms and unauthorised data collection.

Its never to late to start asking questions.

We are so used to hearing that technological progress is smooth and inevitable these days, that it just seems like common sense.

However this idea may not be unrelated to the fact that the people who promote personalized technology are mainly the people with a large financial interest in the adoption of new technology -Facebook-Twitter-Google-Apple- LinkedIn – Instagram – Snapchat – Pinterest – Reddit and the rest.

Today, a plethora of personalization software tools, including AI and machine learning algorithms that are destroying individualism.

Just as our past futures need not be dead to us, our present future, with our reliance on devices, are becoming habitual, and if  not already could be compulsory.

There’s is no app for that.

On a social level, the two dimensional world of the flat screen does not support the development of communication.

It’s just sad that people really don’t even have to use their brains anymore. If you don’t use it, you lose it.

It is estimated that as much as 93% of communication is non-verbal, leaving only 7% to the words themselves.

( Not much less alarming, and far closer, is the moment when “deep fakes” – computer-generated pictures and video – become indistinguishable from the real thing.) People who buy into this garbage is being taken for such a ride every month.

The vast majority of people were simply never given the choice to accept the trade-off between personalized technology for profit or technology for the common good. For example tracking due the Covid Pandemic against tracking for profits.

Not convinced?

It is now increasingly clear that many, if we had understood what was at risk, would have never agreed to tracking Apps.

For example, back in 2018, Amazon filed a patent that would allow its Echo device to detect when someone is ill from the change in their voice, nasal tones, and stuffed nose. When synced with Amazon’s website personalization engine, this is invaluable information to make personalized recommendations for cold medicine, recipes, etc.  It allow them to achieve 1:1 personalization like never before. 

 Mobile devices themselves are truly turning people into mindless zombies and simpletons with personalized technology turning into the enemy. Yet most people are too blind to see it.  89% of businesses are investing in personalization.

I.E.  Target the right person, at the right time, with the right offer. Analysing every aspect of the customer journey, companies can incorporate real-time dynamic pop-ups.

 Here’s a fraction of the stats showing the power and importance of personalization:

80% of consumers are more likely to purchase from a brand that provides personalized experiences.

The idea of greater convergence and connectivity between personal electronics is correct. One only has to look at the smartphone that trigger customised adverts or programme your phone based on where you are.  A company could tie itself to the Apple ecosystem, using an API to acquire data captured by each user’s Watch device into its own cloud-based system.


As society pressures leaders for a more environmentally-friendly agenda the world of 2050 will be unimaginably different in many ways –  other than climate change.

Carbon management solutions will be an integral part of emission reductions.

For that, real-time measurement, abatement, and offset integration will help ensure companies not only talk the talk but also walk the walk and transparently meet their net-zero targets. Setting a target is just the first step; the second is to understand and quantify the real emission baseline into measurable units.  This can only be achieved with massive data collection. and analyzation


The amount of information we share shared on social media networks is phenomenal.

A media company is now any company that helps pass information across the globe.  Before mobile technology, you had to search through a dictionary to understand the meaning of a word. Now you can look words up in a dictionary app or quickly search the Internet. Communication has even evolved beyond mobile devices and personal computers. We can now send messages through tablets, voice assistants, smartwatches, and more. That’s right. Your fridge needs a Facebook account. It can e-mail you when your shopping time comes around with what all groceries you need to buy.

So one can see so clearly that society is not going to stop moving away from using technology as our primary communication methods, but here is a word of advice do not rely heavily on technology to live your lives, learn skills.  Your life is yours to control.  Because without them, you will struggle to move on as a society.

It is said that by 2050, “computational machines will have surpassed the processing power of all the living human brains on Earth.

It is said that a AI – a machine that can do everything a human can do – will arrive, they think it’s about 50/50 whether it will be before 2050.

By this time if we dont tackle climate change the cloud will have absorbed the thinking of the many dead brain on Earth.

If we assume that transcendentally brilliant artificial minds won’t be along to save or destroy us, and live according to that outlook, then what is the worst that could happen – we build a better world for nothing?

It is said that AGI will develop. If it does, every other prediction we could make is moot, and this story, and perhaps humanity as we know it, will be forgotten.

With the destruction of genuine human interaction you know, that technology will  happen anyway, so I predict that we will see a lasting cooperation between the human race and the computational machines of the future.

However we are mow just beginning to see the down side to all of this  technology.

Technology has changed how we entertain ourselves, meet each other, and consume all types of media.

We might be walking around with biometric healthcare data chips on your clothes, in a world in which mega scale injections of sulphur dioxide into the stratosphere turn the heavens a milky-white, and a whole generation never sees a clear blue sky, in order to reflect more of the sun’s rays and pause the greenhouse effect. Artificial intelligence brains simply cannot cope with change and unpredictable events such as the climate change will create, whole cities that are abandoned and populations relocated, to avoid the worst effects we can’t prevent. We all need to work together to survive.

Society used to be able to make a long-term plan, now it is driven by data with its chaotic effect on our lives shows no sign of abating, it is at least predictably unpredictable.

We need a cultural change in values, to enable more deliberate decision-making.

Future technology is sure to transform our lives in unbelievable ways, but how among us wants to live a life based on private data collected – by the fridge – the smart TV – your clothes – your mobile devices -whether you looked left or right – how many shits you had a day- face recognition – what emotions you had at looking at an emoji- what your are eating, reading, saying- what twitters you like or don’t,- where you were, where you going – all analysed by an invisible algorithm that has no oversight, or conscious.

Unfortunately, there’s not much we can do with this information and data except hope that people come to realize it needs to be regulated.

The changes in the world over the next 30 years, wont be down to technology nor will they be online, thanks to climate change they will metalize mostly through low-cost smartphones receiving increasingly ubiquitous cellular connections as the world fights for resources that are necessary for life.

Remember when people used to sleep and dream at night?

Now all we do is zone out in front of a computer screen all night. It’s time to unplug from all this craziness and go back to nature.

Nature does not spy on itself , in order to evolve. PRISM -- It's the end of the Internet as we know it

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