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This post continues with the theme of Intelligence.  (Four minute read)

The Beady eye has in previous post addressed the chaotic world of social media under the headings of are we all being Googlefied, Twitterised, and becoming Selfied by Facebook.


It’s hard to imagine what life would be like without the internet. Afficher l'image d'origine

Social media sites have taken over our lives with most people existing in a rapidly moving and complex world.

People are living in a world ‘saturated by media sounds and images.

It’s even harder to even imagine that 10 years ago there was no Facebook or Twitter!

With Facebook becoming more of a medium for self-promotion.

So here is my feeble attempt to cast an overview of what is happening to society as a result of what I call the continuing dissociation with real life.

The world as it is represented by society today has become a very big place with the internet changing the world and revolutionised the way we live.

Social media websites are some of the most popular haunts on the Internet and they are revolutionized the way people communicate and socialize on the Web.

On the other hand social media binds together communities that once were geographically isolated, greatly increasing the pace and intensity of collaboration. Suddenly the world could be accessed at the touch of a button. Gone were the days when we were waiting for information and doing hours of research at the local library.

People in the Western world would rather live without TV than without internet access.Afficher l'image d'origine

Now comes WiFi.  The potential for WiFi is endless. It seems we welcome new or improved technology with open arms just about every day.

We are well on the road to paperless administration and functioning. There is Wire Free WiFi Dog Fence. WiFi technology has just approved a brand new next-gen WiFi 802.22 technology that could allow your home network to span up to 60 miles! There are mi-light smart tech wi-fi bulb. There is Wave WiFi Technology. There is Wi-Fi technology module for moving cars which will enable people to access high-speed Internet while they are traveling.

There are plans to ‘connect’ whole cities. A whole city can be provided by WiFi by deploying internet routers at distant positions.

It surrounds society from the minute we wake up to the late hours we go to bed at night. Whatever the form of media, it is a reliable source of keeping up to date on all the latest technology, from iPod shuffle, to the iPhone, in the modern society today.

I do not believe that with WiFi, technology has any bounds. 

It has taken over our lives but it seems like that happiness is diminished and we are on the threshold of autonomous crowd monitoring via devices using sensor networks to track people. 

Our obsession with our smartphones has not only changed the way we spend time, but the way we feel and think.

 I HATE being out in public and seeing people on their phones. It seems that we can’t enjoy the world around us for an hour without retreating back into that safe little digital box.

The rise of social media is definitely correlated with the rise of narcissism in our society. Our self-esteem depends on how many likes we get, how many followers we get, if someone texts us back.

By now, we are all aware that social media has had a tremendous impact on our culture, in business, on the world-at-large.

Make no mistake: email, Facebook and Twitter-checking constitute a neural addiction. With social media there is a paper trail for everything.

However, aside from seeing your friends’ new baby on Facebook, or reading about Justin Bieber’s latest brush with the law on Twitter, what are some of the real impacts, both positive and negative, that social media has had on our society?

The real question is:

Is it Intelligent to create entire cultures of people who do not trust the government intelligence linkages to the carriers who don’t wish “their every move, message and meme to be indexed, analyzed and categorized by Big Brother and big business.

Has the truth disappeared in a culture that relentlessly promotes avarice and excess as the good life, consumerism is essentially expected.

Every politician worth his salt now needs to jump on the social media bandwagon. This is because social websites have played an important role in many elections around the world.

Majority of people in the world believe that they live in a modern society and have more technology resources available such as the internet, TV, Radio and newspapers to know the causes behind the events that happened in the past or happening in the present.

Television is becoming more than a passive watching device as content viewing spans other devices.

Households are spending more time online.

  • In order to deal with it, we need shortcuts.

We cannot be expected to recognize and analyze all the aspects in each person, event, and situation we encounter in even one day.

It leads me to think that we’re all kind of in this big, worldwide reality television game. We’re all competing to see who has the best life with the best boyfriend or girlfriend having the best meals on the best vacations with the best families and the best dogs. By the time you make it home there is nothing to talk about because you’ve spoken about everything all day through social media or you’ve looked through each other’s social media feeds.

Social networks offer the opportunity for people to reconnect with their old friends and acquaintances, make new friends, trade ideas, share content and pictures, and many other activities. (in a kind of weird, impersonal cyber way) 

Accessing patient’s notes instantly is a massive progression in patient care. In future, scans, x-ray results, blood pressure checks and cholesterol checks could be all scanned straight into a patient’s notes.

When you stop having offscreen interaction, you lose empathy.

You lose the ability to have genuine reactions to real problems and real things.

Digital technologies have not only created potent new social networks but also dramatically altered how culture works. Digital crowds now serve as very effective and prolific innovators of culture—a phenomenon I call BRAINWASHING .

One of the biggest changes that is taking place is that we all contributing to cultural branding.

If you look at crowd cultures grabbed the critiques and blew them up, pushing industrial food anxiety into the mainstream you begin to realize why in the Western World we have a rising problem with obesity.

News about every major problem linked to industrial food production—processed foods loaded with sugar, carcinogenic preservatives, rBGH in milk, bisphenol A leaching from plastics, GMOs, and so on—began to circulate at internet speed.

Parents worried endlessly about what they were feeding their kids.

Crowd culture converted an elite concern into a national social trauma that galvanized a broad public challenge, but on the other hand it is targeting novel ideologies flowing out of crowd cultures and converting them into profit.

In cultural branding, the brand promotes an innovative ideology that breaks with category conventions. Companies leapfrog the conventions of their categories to champion new ideologies that are meaningful to customers.

You have mind share branding, is one that companies have long relied on.  It treats a brand as a set of psychological associations (benefits, emotions, personality).

You have purpose branding, in it, a brand espouses values or ideals its customers share, to turn what was once serendipity into a rigorous discipline.

On top of all of this you have.

Entertainment “properties”—performers, athletes, sports teams, films, television programs, and video games—are also hugely popular on social media.

On top of that it is nearly impossible to escape the invasion of advertising and online petitions.  Social media allows companies to leapfrog traditional media and forge relationships directly with customers.

There is no limit on the possibilities of how much further joining forces the various forms of mass communication with technology will go.

In the end the more mass communication evolves the more the world and society changes with it.

While propaganda has been around for almost a thousand years, only recently (last 100 years) with the advent of technologies that allow us to spread information to a mass group has it evolved to a scientific process capable of influencing a whole nation of people. They have also served to rally people for a cause, and have inspired mass movements and political unrests in many countries.

The public have an insatiable curiosity to know everything. Except what is worth knowing.Afficher l'image d'origine

Remember, the technologies out there might seem like the greatest thing since sliced bread, but if they don’t help meet learning objectives, if the audience isn’t taken into account, if logistical considerations aren’t thought about and if the instructor isn’t comfortable with the technologies then they are much like the bard wrote, “full of sound and fury and signifying nothing”.

In conclusion, the biggest change is.  Separation. 

When we can’t see someone through OUR OWN EYES, it’s creates distrust : IT WILL BECOME HARDER to love them. 



























industrial food ideology.











watching biased news channels, or participating in violent video games.

Most of what we hear about in the world today comes to us as it is broadcasted through the television news networking stations and the Radio broadcasts throughout the day….



In an era of email, text messages, Facebook and Twitter, we’re all required to do several things at once. But this constant multitasking is taking its toll.

Each time we check a Twitter feed or Facebook update, we encounter something novel and feel more connected socially



While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another.




Be aware of the general perspective that others use to frame the problem or issue at hand, because accepting their frame on their terms gives them a powerful advantage.

Be sensitive to situational demands however trivial they may seem: group norms, group pressures, symbols of authority, slogans, and commitments.