I have come across ‘world-changing’ technologies more times than I care to mention.

While all of this changed something, it really changed nothing.

Until now.

Social inequality is characterized by the existence of unequal opportunities and rewards for different social positions or statuses within a group or society.

It contains structured and recurrent patterns of unequal distributions of goods, wealth, opportunities, rewards, and punishments.

Inequality of opportunities refers to the unequal distribution of life chances across individuals. This is reflected in measures such as level of education, health status.

Functionalist theorists believe that inequality is inevitable and desirable and plays an important function in society. While conflict theorists, on the other hand, view inequality as resulting from groups with power dominating less powerful groups.

COVID-19 ignores both.

What will be the impact? The truth is nobody knows. Human nature, however, will not have changed even if there is a big change in the way we live.

The Coronavirus is a dress rehearsal for what awaits us if we continue to ignore inequality not to mention the laws of science- ie climate change.

Unfortunately, governments and policy authorities seem incapable of accepting or listing to the clear warnings or to plan strategically long term, and to plan for how to avoid and or manage a series of catastrophic risks that are mounting and threatening our lives and in the end our survival.

We continue to threaten significant harm to ourselves and to the planet by prioritizing economic growth while ignoring its social, political, and environmental consequences.

We are exhausting scarce resources, wasting food, polluting the seas and atmosphere, diminishing resilience to disease, disadvantaging poor countries with trade deals, fostering military and economic competition, collapsing our ecosystems, while allowing unregulated technologies to plunder the world for profit, eroding public trust, destroying transparency,, removing accountability, turning a blind eye to corruption in and out of governments, BECOMING GOVERNED BY APPS.  

Only one of these risks recognizes national boundaries-trade. 

So with that off my chest, it is up to all of us to become proactive than just reactive.

How do we become proactive?

BY follow COVID-19 example, spreading ourselves with reprussions. 

Today, social media plays a large role in social reform campaigns. It allows citizens to be the source of ideas, plans, and initiatives. 

We are now using it for every part of our lives – in our personal relationships, for entertainment, at work, and in our studies. It is not just changing the way we communicate – it’s changing the way we do business, the way we are governed, and the way we live in society.

However, no matter how much we howl on social media if we don’t back it up with our buying power nothing much will change. 

When the economy of the world reopen we will have Bio Corna free products been promoted by unsustainable advertising, supported by unregulated online profit-seeking algorithms. 

As we see with Oil when the demand disappears the price tumbles.

Before the dawn of social media, governments, along with the traditional media, were the gatekeepers of information. Nowhere is this now been challenged more acutely than in the world of international affairs and conflict, where the rise of digitally native international actors has challenged the state’s dominance.

It is now commonplace for people around the world to use social media during emergencies, and the volume of online information coupled with its rapid arrival is becoming increasingly overwhelming to humanitarian organizations.

Seeking a way to “do something,” more and more people are answering the call to action on social media after each emergency. There are numerous platforms to post petitions for support, but none that are really proactive.

The fact is that every day there is a local or global emergency happening somewhere.   

However, the surge for action is chaotic. Humanitarian organizations and the citizens they serve are overwhelmed by the speed of change and the onslaught of information.

People who create user-generated content are often considered outliers and have not yet gained the trust of leaders within official institutions.

Across the world, there are branded hubs, labs, fellowships, meetings, conferences, and research. Governments, international non-governmental organizations (INGOs), and non-governmental organizations (NGOs) are all working on various projects.

How can these voices and communities become part of the humanitarian apparatus?

In times of crisis, data becomes the lifeblood of managing humanitarian operations.

But as access to data increases, how will people safeguard the privacy and security of those who need help?

What role should the main social platforms play during disasters?

Can these social networks work together more closely to coordinate their responses?

The thing no one can predict is always a good indicator of a fundamental we have missed.  Coronavirus and Social media have provided it.

I can here, get a little banal, and explain how social media connects people and brands, it allows companies to become more responsive to their customers and it empowers consumers to interact with the companies they like.

All of this we know and much of it we had forecast.

It is not why social media is changing the world.

Social change of the type we are witnessing in our times does not happen unless there is an accumulation of detail at a personal level which can bring about a tipping point that can reach critical mass in a national pool.

A true break down of national borders and cultural barriers. It allows connection across billions of lives on a one-to-one basis.

Social media has been instrumental in creating cohesion amongst disparate rebel groups in Libya and it has been used to communicate and get organized by the demonstrators in Syria.

It has kept news and images coming out in real-time, appearing on Twitter and Google+ and has maintained the world’s attention and momentum in movements which might otherwise have fizzled or been squashed by their own governments.

For world leaders and governments, it represents a genie that has granted their wish for communicating with their people during election campaigns and the current Pandemic.

For the individual social media represents a challenge when it comes to filtering out ‘noise’ and finding out what’s real.

The true impact of social media in marketing, communications, and gradual social change is something which I think we will not see until we see it.

As the last scene of The Matrix:  “I know you’re out there. I can feel you now. I know that you’re afraid. You’re afraid of us. You’re afraid of change. I don’t know the future. I didn’t come here to tell you how this is going to end. I came here to tell you how it’s going to begin. I’m going to hang up this phone, and then I’m going to show these people what you don’t want them to see. I’m going to show them a world … without you. A world without rules and controls, without borders or boundaries; a world where anything is possible. Where we go from there is a choice I leave to you.


Finally:  What I am looking for here is the creation of an App that we can all support to effect change. 

All serious suggestions considered provided they are nonprofit making.  

All human comments appreciated. All like clicks and abuse chucked in the bin.