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I would like to think you’re here not necessarily because your agree or disagree with what I write, but that you think it is worth hearing and want to learn, interact and debate with me. If you like pressing the like button this is not the place to find the like button.  Lets hear your views.Eyes Robot Cyborg wallpaper background

Social Media a vast and complex subject far to large to cover all aspects.

In this post I am going to try to address some of the more obscure effects it is having on all of us or could have in not the so distant future.

How much do we understand this new dictatorship we’re in?


Technology has revolutionized the way people go about their daily activities..

Google received over 2 million search queries per minute. The Number of people who use Twitter 302 million monthly active users 28/04/2015. Apple in the last three months turned over 60 billion a 40% profit of 11billion.

Facebook its monthly active users cleared 1.35 billion — roughly equal the population of China, and 9 percent larger than that of India. By these numbers, nearly 20 percent of the world’s population logs into Facebook once a month. And if we just look at the worlds Internet users, roughly half of them — every other person with Internet on the planet — use the site actively. 936 million daily 22/04/2015.

Half of all Internet-users live in “Facebookistan”

In the time it takes you to read this sentence more than 684,478 pieces of content will be shared on Facebook, 100,000 people will tweet, hundreds of thousands more will “like” an Instagram photo…and that’s if you read very quickly.

Access to technology has become an integral part of education, socialisation and industry related requirements, and accordingly Internet usage is evolving and growing rapidly. It is changing the way we shop to the way we drop. It does not care about time or distance. Everyone can be online every time and communicate with everyone everywhere.

The internet is home to millions of sites, representing both commerce and the people who share their thoughts and experiences with anyone who visits. The internet users worldwide now represents 3.17 billion, or in other words half of the current world population.  

The question is whether the effortless, ever-changing world of online social life is in fact one that ultimately undermines the ability to explore narrative, and place people, ideas and events in wider contexts.

There is no argument that it is effecting the way we all live but if we don‟t act to enhance inter generational communication, we risk generating a culture structured by a digital/communication divide between young people, their parents and older members of the community.

Cyber citizenship, if it is to retain relevance and deliver benefits to the community, therefore, is a concept that would more usefully be applied to the community as a whole, rather than as a set of policies that target young people as requiring protecting – or protection from – in a digital landscape.

Our understanding of cyber citizenship must be more holistic, to fully encompass and resonate across all of the settings in which we live our lives – be that home, school, work, our local communities or our communities of interest.

So what effect is Social Media actually having on the world communicates and our life styles.

For example:

The internet is the place to interact with new people and a way to expose yourself to strangers. The partial anonymity available online can be used as a mask for sexual offenders and psychos;

Social media is being used as a tool by movie studios well ahead of a film’s release to help shape the marketing campaign.

Billions of Amateur videos, posted on social media websites.

Americans across the country took to social media to celebrate the Supreme Court’s decision making same-sex marriage a right.

Its replacing communication by letter or phone.

Twitter and Facebook are only two of the online connections people use today to stay in contact with friends and family.

The entire purpose of setting up social media networks around the world is to allow and promote the world to communicate and connect with one another. However, the trend that seems to be following this widespread connection and communication is the exact opposite.

It all appears to boil down to you having no way of really knowing what is the truth and what is the lie. 

Someone’s life and personality neatly tucked away in the cyber-universe.

Do the dangers of online networking far outweigh the benefits?

Who knows.

One of the great dangers as far as I am concerned is the establishment of an economic order that would apply to all, everywhere.

No social animal is ever guided by the interest of the entire species to which it belongs.

Social Media allows cooperation with complete strangers who are imagined to be your friends. This could lead to the entire human race becoming a single unit governed by a single set of laws. These days we think of the planet as a single unit but for most of its history it was in fact an entire galaxy of isolated human worlds.

The ever tightening social media links will in the long run destroy individuality.  We are now living in an age of technology where the information contained on these sites is now being used against us.

So the benefits of SNS use are dependent on good internet and media literacy: having the skills to critically understand, analyse and create media content while avoiding addiction.

Young people are consuming, producing, sharing and remixing media.

This has led to the claim that today‟s young people are produsers‟ they actively produce and consume media. The importance of SNS in young people‟s everyday lives is indisputable: 90% of 12 to 17 year olds, and 97% of 16 to 17 year olds, use SNS

Social media has begun to create an unsociable disconnected generation of young adults… they lack awareness of the public nature of the internet. This include the management of personal information and privacy, the risk of predation and cyber bullying.  Can it be minimised?

It is compromising the development and maintenance of supportive friendships and involvement in institutions traditionally understood as the embodiment of “communities‟, namely school, sports clubs, families etc.

Social networking sites have become an important additional arena for politics. It increasingly important for the expression of identity.

What can be done if anything.

Education MUST increased internet and media literacy – ensuring all young people develop the skills to critically understand, analyse and create media content.

With the lack of parental supervision between the ages of fourteen to seventeen, which makes one of largest demographics using social networking sites, these teens ARE subjected to mature elements..

Teenagers are finding their identity in the world, they are the “my space generation” (Livingstone, 2008) the internet has allowed them to connect with people from all over the world but do they choose to do that…

It is presenting mankind with the biggest opportunity to change the course of history.  It is exposing the Inequalities and making the world aware of our common vulnerabilities.

Then there is growing power of Petitions not to mention the job market or trial by Social Media and the greed of the business world which is beginning to be recognized for what it is by targeting Advertising.

As I said don’t press the like button be an individual and leave a comment.