The power of Google is considerable, and wielded in many different ways.

Few companies have had as large an impact on our daily lives as Google. The company is everywhere, powering our access to information and how we connect to others.

It has grown to set the world’s standard of information and how it’s managed.

Google is not Life:  It’s hidden algorithms have the power to make or break reputations and fortunes, to shape public debates, and to change our view of the world.

Google’s immense resources mean that it can wield its power in many more ways than a mere internet monopoly. Lobbying, both open and hidden, is a big deal – the amount of effort put into shaping the reform of the data protection regime so it suits Google better has been colossal.

It has infiltrated our daily routines with its products and services including smartphones, tablets, laptops, and even financial organization solutions. Through these devices and offerings, Google has influenced culture in a way that very few companies throughout history have.

The company can learn even more about people who use G Mail, the social networking site Orkut, or another of Google’s popular personalized services.

Google’s determination to change the way we access and use information is epitomized through their technological innovations.

Most recently, Google Glass, a groundbreaking technology, combines Google’s software services with day-to-day application. This product introduced the world to the possibility of wearable technology, as users are fed a constant stream of digital information via a mini screen that is fixed on a pair of glasses.

How they set their algorithms, how they index the web, what they include and exclude, what they rate highly – and what they rate as insignificant – matters in ways that are often hugely underestimated.

If you think that Google is are a purely neutral organisation, providing a service to the planet it is a very naive assumption. Google has a critical role to play in how technology functions, how businesses function – and in how the media functions., not how we function.

The question is whether the company is acquiring too much power over our lives – invading our privacy, shaping our preferences, and controlling how we learn about and understand the world around us.

“Searching” is no longer a neutral tool, but has become a social force in itself.

“A log of your search history is as close to a printout of your brain as we’ve ever had.” For this reason we should be wary of its power, before you end up doomed to join Google Slavery and become a genuine SELF E. 

Take for example if you wanted to remove a link; a request is made, and then Google can decide to delete or not to delete – deletions being if the information is old or irrelevant – and if they choose not to, the requester can either take legal action or ask the data protection authority to adjudicated.

In previous post I have aired the opinion that Google wants to capture all knowledge and its distribution, thus becoming the power of the market place world-wide. 

Google mission statement:  “Our mission is to organize the world’s information and make it universally accessible and useful.”

With so much tracking power throughout the web, plus search, plus its toolbar and other services, Google can track ~70% of the Internet population.

It has the potential to vaporize the profits of any industry that traffic in bits and bytes and to shift the economics to the advantage of Google.

It could actually pose a national defense concern at some point simply by virtue of its singularly massive storehouse of data.

It is becoming the crude oil of the Information Economy.

Our lives are being mapped by the internet.

But is it wise to let the likes of Google decide what becomes of our culture’s collective memory? The place into which we appear to be pouring our culture for safekeeping. If we are putting all our eggs in one or two vast online baskets, shouldn’t we, the public, share a grip on the handle?

The very concept of objective truth is fading out of the world…

Should we allow search engines like Google to controls not only the future but the past…

Google has successfully built a platform that monetizes the content of other people, first though search, and then through a contextual network. It controls 60%+ of all advertisements that flow in contextual networks.

It’s influence over the Internet spans far beyond search. It goes right into the heart of the Internet – content. Google is like a giant spider who has spread its net all across the Internet, and each time you get on that net, you give more power to that spider.

Google knows more and more about us, but right now there’s almost nothing we can do to find out exactly what it does with that information.

The challenge is how to do this without undermining an online application that, even its critics concede, is one of the greatest learning and labor-saving devices of our time.

Google agreed last year to limit the amount of time it keeps personalized user information to 18 months and to cut the life span of its cookies from 30 years to two.

In the past several years, Google has spent billions on companies, research and projects ranging from YouTube to wind power. It has acquired over 170 companies.

It has changed our language. It has changed our brains. It has taken over our cell phones. It has transformed the way we use e-mail. It’s changed how we collaborate. It has allowed us to travel the globe from our desks. It has influenced the news we read. It has turned users into commodities. It’s changed how everyone else sees YOU.

Google Earth view

Google’s Android operating system is also the most widely used smart phone software in the world, further emphasizing their technological dominance in mobile computing markets.

The role of search engines as intermediaries or data controllers is not understood.

Indeed Google’s power to control the process and set the agenda is lacking vision.

Despite the growing number of photographers who use Google in their works, it remains unclear how this technology will influence our perspective in photography—and perceptions of spatial reality—outside the virtual world.

A small step in the right direction.

Instead of Google promoting its Logo as a biennial supporter of St Patrick’s Day or



google logosgoogle logos


It could with its Logo highlight the Inequalities of the world.  The abuse of People Trafficking, Poverty, Corruption. Its Logo could become a rallying symbol for change. Would it do it. Of course not because it suffers from the very symptoms it has or is creating.  Exploitation of the weakest, the gullible, the naive, the lonely, the very people who need to be one bar closer to Humanity.    

Whatever your opinions are about Google, you can’t deny their influence on the world around us.

Ultimately, Google must grapple with the essential paradox it embodies.

As a corporation, it’s often a cipher, its intentions and methods concealed by algorithms that look impenetrable and impersonal. Yet the search engine and the blockbuster business built atop it utterly depend upon millions of people sharing through searches their most intimate desires, and upon thousands of businesses willing to open their data storehouses to feed Google’s voracious digital maw

” It’s about humans. “

Google may have to listen to the rest of us about what Google will become next.

Old expectations of privacy might be fading but if we are denied the right to reply or remove links it could well lose the head-to-head battle between it and Apple.

“Google nets $115,150 of revenue in one minute, and converts $23,509 of that into profit.

Apple in 60 seconds,makes a dizzying $328,965 in revenue. Translate that into profit, and it’s still an insanely high $71,288. Per second, Apple makes over $1100 in pure profit.

I know it is the fashion to say that most of recorded history is for the most part inaccurate and biased, but what is peculiar to our own age is the abandonment of the idea that history could be truthfully written or stored by Google.