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Lets ask the question?

Is Social Media going to turn out as the Ultimate Betrayal.

In a hundred years time there are going to be hundred of thousands on Facebook without any emotions, hundred of thousands of extinct Twitters, hundred of thousands of people linked to the dead, hundred of thousands Google searches never to be repeated, and billions and billions of e-mail that will never contribute to world history.

That’s BIG DATA: ( See previous blog)

Now it’s not possible here to cover all aspects of Social Media so I am going to concentrate on the most popular FACEBOOK.

The first and most important thing to make clear is that FACEBOOK is a Company, a public company for that matter and it has to find ways to become more profitable with each passing quarter.

What concerns me is the increased silence of what it will mean for a public who has no clue of what’s being done with their data.

I want to see users of Social Media have the ability to meaningfully influence what’s being done with their data.

I hate the fact that Facebook thinks it’s better than me at deciding which of my friends’ posts I should see or to suggest he or she wants to be a friend.

That Facebook algorithmically determines which of your friends’ posts you see.

That their everyday algorithms are meant to manipulate your emotions.

What factors go into this? We don’t know,  but it is obvious that they have some algorithm that show the content that people click on the most.

Anyone who clicks on a “like” button is considered to have “liked” all future content from that source. Anyone who “likes” a comment on a shared link is considered to “like” wherever that link points to.  

This is a form corrupt personalization.  They can be taught what to want.

Facebook is making these choices every day without oversight, transparency, or informed consent.

I hate that I have no meaningful mechanism of control on the site.

I also hate the fact that it is generating billions in profit without contributing ( other than taxes) to the relief of world poverty, to the environment problems, and any other Social problem you wish to name.

Yes of course it gives a platform to talk on these subjects only because Facebook wants to keep people on Facebook. It’s in Facebook’s better interest to leave people feeling happier.

The problem is that Facebook is a black box.

Here are a few of the questions to be answered when it comes to Social Media.

A ) Should we be worried that software tracks us through social media?

B) Should postings on social media be considered free speech?

C) How does social media facilitate mass demonstrations (Arab Spring, Occupy Wall street)?

D) Have social networks caused teens to become anti-social in the real world?

E) Should schools ban teachers from interacting with their students on social networks?

F) Does social media encourage democracy?

The term “social networking” does not exclusively belong to digital technology on the Web. On the contrary, social networks had been studied from the beginning of 20th century with the aim to comprehend how the members of a certain community interact and which mechanism can determine the interaction itself.

Social Media is a tool of direct marketing where the customers and consumers have the opportunity to participate in the process of exchange.

 It’s a blurring of work and private life 

Social Media is only just emerging, meaning that codification of acceptable and unacceptable practices has not yet taken place. The ability to collect and analyze information from the past as well as in real-time, as it is generated has far reaching consequences. 

Though it commonly is understood that conversations are generally public and open to viewing by almost anyone. It can have a profound effect on the thoughts, attitudes and beliefs of individuals who have no idea that they are under observation in the first place. 

This is what drives media entities to produce listicals, flashy headlines, and car crash news stories. To manipulate people’s emotions through the headlines they produce and the content they cover, regardless of the psychological toll on individuals or the society they represent.

You might say bull shit.

That technology companies can secretly influence our emotions?

Apparently so.“Emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness.”  The question is when does data science become human subjects research? 

”A social network proprietor can engineer emotions for the multitudes to a slight degree”

The Arab Spring as it was called. The recent Vote on Independence in Scotland, President Obama election,  ISIS one beheading. There’s no stable metaphor that people hold for what the news feed is. Emotions are being manipulated all the time, without informed consent, without debriefing. 

Information is being presented and it’s being manipulated [through social media interfaces] by definition.

The reality is, when it comes to studying human interaction or behavior (for profit or scientific glory), it is no more (or less) complicated whether we’re interviewing someone in their living room, watching them in a lab, testing them at the screen, or examining the content they post online.

So the answer the questions posed above:

 A)  YES.

B)   NO.

C)  BY manipulation of Emotions.



F)   NO


What do you think? And O! just in case you think this was typed by one of our departed I want to be your friend.

If you e mail me your cannot be sure. The only way is living human contact.

Remember Like me at some point you will be the next person on earth to die.

Then Who or What will own your data? and what’s Social about that.?